Product Code: ETC4428146 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Marketing cloud platforms in Thailand cater to digital marketing and advertising needs. These platforms enable businesses to manage and analyze marketing campaigns, customer data, and customer engagement across various channels.
The Cloud Platform market in Thailand is witnessing notable growth, driven by the adoption of cloud-based platforms that provide a foundation for developing, deploying, and managing applications and services. Cloud platforms include PaaS (Platform as a Service) and IaaS (Infrastructure as a Service), offering flexibility and scalability for businesses. The market expansion is propelled by the growth of cloud-native applications, the demand for DevOps practices, and the imperative for organizations in Thailand to leverage cloud platforms for accelerated innovation and digital transformation.
The cloud platform market in Thailand faces challenges related to vendor lock-in and interoperability. Organizations confront difficulties when migrating between different cloud platforms and ensuring seamless compatibility across diverse ecosystems. Standardization efforts are essential to mitigate these challenges and foster a more interoperable cloud environment.
The Thailand Marketing Cloud Platform Market has witnessed significant shifts due to the COVID-19 pandemic, altering how businesses execute and manage marketing campaigns across multiple channels for enhanced customer engagement and insights. With changes in marketing strategies and an increased focus on data-driven insights, businesses in Thailand are adopting Marketing Cloud Platforms for campaign automation, customer segmentation, and personalized marketing. The pandemic has expedited the adoption of technology-driven platforms in the Marketing Cloud Platform market, emphasizing the importance of adaptive and integrated marketing solutions. As businesses in Thailand navigate the digital landscape, the Marketing Cloud Platform market plays a crucial role in providing innovative and adaptive solutions in the post-pandemic era.
The Thailand Marketing Cloud Platform market is witnessing dynamic growth, with major players such as Salesforce, Adobe, and Oracle leading the provision of cloud-based marketing solutions. These companies offer platforms that enable organizations in Thailand to automate and optimize their marketing efforts, including customer engagement, analytics, and campaign management. As businesses prioritize digital marketing strategies, the Marketing Cloud Platform market becomes crucial for delivering personalized and data-driven marketing experiences, and these key players are driving innovations in marketing cloud technologies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Marketing Cloud Platform Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Marketing Cloud Platform Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Marketing Cloud Platform Market - Industry Life Cycle |
3.4 Thailand Marketing Cloud Platform Market - Porter's Five Forces |
3.5 Thailand Marketing Cloud Platform Market Revenues & Volume Share, By Component , 2021 & 2031F |
3.6 Thailand Marketing Cloud Platform Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
3.7 Thailand Marketing Cloud Platform Market Revenues & Volume Share, By Deployment Mode , 2021 & 2031F |
3.8 Thailand Marketing Cloud Platform Market Revenues & Volume Share, By Marketing Functions, 2021 & 2031F |
3.9 Thailand Marketing Cloud Platform Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
4 Thailand Marketing Cloud Platform Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Marketing Cloud Platform Market Trends |
6 Thailand Marketing Cloud Platform Market, By Types |
6.1 Thailand Marketing Cloud Platform Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Thailand Marketing Cloud Platform Market Revenues & Volume, By Component , 2021-2031F |
6.1.3 Thailand Marketing Cloud Platform Market Revenues & Volume, By Platforms , 2021-2031F |
6.1.4 Thailand Marketing Cloud Platform Market Revenues & Volume, By Services, 2021-2031F |
6.2 Thailand Marketing Cloud Platform Market, By Organization Size |
6.2.1 Overview and Analysis |
6.2.2 Thailand Marketing Cloud Platform Market Revenues & Volume, By Large Enterprises, 2021-2031F |
6.2.3 Thailand Marketing Cloud Platform Market Revenues & Volume, By SMEs, 2021-2031F |
6.3 Thailand Marketing Cloud Platform Market, By Deployment Mode |
6.3.1 Overview and Analysis |
6.3.2 Thailand Marketing Cloud Platform Market Revenues & Volume, By Public Cloud, 2021-2031F |
6.3.3 Thailand Marketing Cloud Platform Market Revenues & Volume, By Private Cloud, 2021-2031F |
6.4 Thailand Marketing Cloud Platform Market, By Marketing Functions |
6.4.1 Overview and Analysis |
6.4.2 Thailand Marketing Cloud Platform Market Revenues & Volume, By Advertising, 2021-2031F |
6.4.3 Thailand Marketing Cloud Platform Market Revenues & Volume, By Designing, 2021-2031F |
6.4.4 Thailand Marketing Cloud Platform Market Revenues & Volume, By Sales Channel, 2021-2031F |
6.4.5 Thailand Marketing Cloud Platform Market Revenues & Volume, By Branding, 2021-2031F |
6.4.6 Thailand Marketing Cloud Platform Market Revenues & Volume, By Communications, 2021-2031F |
6.4.7 Thailand Marketing Cloud Platform Market Revenues & Volume, By Customer Support, 2021-2031F |
6.5 Thailand Marketing Cloud Platform Market, By Vertical |
6.5.1 Overview and Analysis |
6.5.2 Thailand Marketing Cloud Platform Market Revenues & Volume, By Retail & eCommerce, 2021-2031F |
6.5.3 Thailand Marketing Cloud Platform Market Revenues & Volume, By Banking, Financial Services, & Insurance (BFSI), 2021-2031F |
6.5.4 Thailand Marketing Cloud Platform Market Revenues & Volume, By IT & Telecom, 2021-2031F |
6.5.5 Thailand Marketing Cloud Platform Market Revenues & Volume, By Education, 2021-2031F |
6.5.6 Thailand Marketing Cloud Platform Market Revenues & Volume, By Travel & Hospitality, 2021-2031F |
6.5.7 Thailand Marketing Cloud Platform Market Revenues & Volume, By Media, Entertainment, & Gaming, 2021-2031F |
6.5.8 Thailand Marketing Cloud Platform Market Revenues & Volume, By Other Verticals, 2021-2031F |
6.5.9 Thailand Marketing Cloud Platform Market Revenues & Volume, By Other Verticals, 2021-2031F |
7 Thailand Marketing Cloud Platform Market Import-Export Trade Statistics |
7.1 Thailand Marketing Cloud Platform Market Export to Major Countries |
7.2 Thailand Marketing Cloud Platform Market Imports from Major Countries |
8 Thailand Marketing Cloud Platform Market Key Performance Indicators |
9 Thailand Marketing Cloud Platform Market - Opportunity Assessment |
9.1 Thailand Marketing Cloud Platform Market Opportunity Assessment, By Component , 2021 & 2031F |
9.2 Thailand Marketing Cloud Platform Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
9.3 Thailand Marketing Cloud Platform Market Opportunity Assessment, By Deployment Mode , 2021 & 2031F |
9.4 Thailand Marketing Cloud Platform Market Opportunity Assessment, By Marketing Functions, 2021 & 2031F |
9.5 Thailand Marketing Cloud Platform Market Opportunity Assessment, By Vertical, 2021 & 2031F |
10 Thailand Marketing Cloud Platform Market - Competitive Landscape |
10.1 Thailand Marketing Cloud Platform Market Revenue Share, By Companies, 2024 |
10.2 Thailand Marketing Cloud Platform Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |