Thailand Mobile Game Market (2026-2032) | Companies, Analysis, Forecast, Growth, Industry, Competitive Landscape, Segmentation, Size & Revenue, Value, Share, Trends
Market Forecast By Application (Entertainment, Education, Electronic Sports), By Age Group (Children, Teenagers, Adults), By Platform (Android, iOS, Others), By Type (Online, Offline) And Competitive Landscape
| Product Code: ETC9689486 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand Mobile Game Market Growth Rate
According to 6Wresearch internal database and industry insights, the Thailand Mobile Game Market is projected to grow at a compound annual growth rate (CAGR) of 11.4% during the forecast period 2026–2032.
Five-Year Growth Trajectory of the Thailand Mobile Game Market with Core Drivers
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 7.5 | Increased smartphone adoption and improved internet penetration in rural areas. |
| 2022 | 7.8 | Growing demand for mobile games due to a younger demographic increasingly engaging with smartphones. |
| 2023 | 8.2 | Rise in free-to-play games, especially hyper-casual and casual gaming segments. |
| 2024 | 8.9 | Increasing interest in esports and competitive mobile gaming tournaments. |
| 2025 | 9.3 | Enhanced mobile gaming infrastructure and rising disposable incomes of consumers. |
Topics Covered in the Thailand Mobile Game Market Report
The Thailand Mobile Game Market report thoroughly covers the market by application, age group, platform, and type. It provides an unbiased and detailed analysis of ongoing market trends, opportunities, challenges, and market drivers, helping stakeholders align their strategies with current and future market dynamics.
Thailand Mobile Game Market Highlights
| Report Name | Thailand Mobile Game Market |
| Forecast period | 2026-2032 |
| CAGR | 11.4% |
| Growing Sector | Entertainment and Electronic Sports |
Thailand Mobile Game Market Synopsis
Thailand Mobile Game Market is expected to grow steadily due to rising penetration of smartphone, high connectivity of internet, and high interest in mobile gaming. Thailand’s strategic position in the gaming ecosystem, along with the increasing popularity of e-sports and gaming events, is likely to further increase the growth of mobile games. The government support through development of digital infrastructure and programs like the Thailand Digital Game Development Program are also pushing the mobile game market. The Thailand Mobile Game Market Growth is being fuelled by the rise of e-sports, in-app purchases, and advertisements.
Evaluation of Growth Drivers in the Thailand Mobile Game Market
Below mentioned are some prominent drivers and their influence on the Thailand Mobile Game Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Increasing Smartphone Penetration | All Segments | High usage of smartphone, with more cheap and advanced devices available, allows the use of mobile gaming across all age groups. |
| Affordable Data Plans | All Segments | Thailand has one of the most advanced infrastructures of internet infrastructures so high-quality mobile gaming and a smooth experience for gamers is easy. |
| Popularity of Esports | Electronic Sports | Thailand e-sports culture has also grown due to major engagement in competitive mobile gaming events and tournaments. |
| Localized Content | All Segments | With an increase in in-app purchases and advertisements, mobile game developers are now generating more revenue which increase market growth. |
| Government Initiatives | All Segments | Thailand mobile game developers are increasingly creating region-specific content that local gaming community like, which strengths the domestic market. |
Thailand Mobile Game Market is projected to grow at a compound annual growth rate (CAGR) of 11.4% from 2026 to 2032. Thailand is quickly becoming a centre for mobile gaming as its people are tech-savvy, smartphones are becoming more common, and the internet is widely available. The Thailand 4.0 program and the Digital Economy Promotion Agency (DEPA) are two examples of government programs that are actively helping to build digital infrastructure. This is good for the mobile gaming industry. The market is growing even more due to rise of esports, casual gaming, and mobile game streaming platforms. More people are playing mobile games in a wider range of genres.
Evaluation of Restraints the Thailand Mobile Game Market
Below mentioned are some major restraints and their influence on the Thailand Mobile Game Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| Data Privacy Concerns | All Segments | Concerns of data security regarding user privacy in mobile games could also affect player’s trust and lead to stricter laws. |
| Regulatory Challenges | All Segments | Thailand’s laws for mobile games, particularly with in-app purchases and mobile gambling still needs some strictness, to reduce uncertainty in the market. |
| High Competition from International Developers | All Segments | The large number of mobile game developers in Thailand leads to increased competition, making it difficult for new entrants to capture a significant market share. |
| Fragmented Market | All Segments | Thailand’s mobile game market is dominated by international developers, which limits the growth potential of local developers. |
| Limited Local Content | All Segments | Due to the presence of multiple gaming platforms and devices, it can create issues with compatibility and slow down the growth. |
Thailand Mobile Game Market Challenges
Thailand Mobile Game Market faces major problems with data privacy, strong competition from international game developers, and a market that is split up due to different mobile platforms. The mobile game industry may not be able to grow as there isn't enough local content and there are regulatory challenges are also present. Even though mobile gaming is becoming more popular, there isn't much collaboration between local developers and international studios. This makes it harder to make content that is relevant to the region. These challenges can slow down the Thailand Mobile Game Industry demand.
Thailand Mobile Game Market Trends
Several notable trends are shaping the Thailand Mobile Game Market dynamics:
- Increased Focus on eSports: With the increase of mobile eSports tournaments, mobile gaming in Indonesia has gained popularity. Games like Mobile Legends and Free Fire dominate the scene, and create a competitive mobile gaming culture.
- Mobile Game Streaming: Platforms like YouTube and Twitch are increasingly becoming important for mobile game streamers which is expanding mobile gaming audiences.
- Growth in Interactive and Social Games: Mobile games with multiplayer, interactive features, are growing in popularity as players want more immersive and connected gaming experiences.
- Cloud Gaming Expansion: Cloud gaming services are also expecting to take off and provide users with the ability to play high-quality games without dependence on high-end devices.
- Augmented Reality (AR) Integration: More games are using new AR features as they offer a better gaming experience and attracting tech-savvy players.
Investment Opportunities in the Thailand Mobile Game Industry
Some notable investment opportunities in the Thailand Mobile Game Industry are:
- Game Development: Investment in creating region-specific multiplayer mobile games that cater to diverse audiences in Thailand.
- Cloud Gaming Infrastructure: Investment in cloud gaming platforms and local data centres to minimize latency and improve user experiences.
- Esports Events & Platforms: Investment in organizing national and international mobile esports tournaments and platforms.
- Mobile Game Streaming & Content Creation: Developing mobile game streaming platforms that integrate gaming, social media, and live-streaming tools.
- AR & VR Gaming: Investment in immersive mobile gaming experiences supported by emerging augmented reality (AR) and virtual reality (VR) technologies.
Top 5 Leading Players in the Thailand Mobile Game Market
Below is the list of prominent companies leading in the Thailand Mobile Game Market:
1. Asiasoft
| Company Name | Asiasoft |
| Established Year | 2001 |
| Headquarters | Bangkok, Thailand |
| Official Website | - |
Asiasoft is a leading Thai gaming company involved in the development and publishing of online games and mobile games in Southeast Asia. The company is widely known for popular titles like MU Online and Heroes of Newerth.
2. Garena (Sea Group)
| Company Name | Garena (Sea Group) |
| Established Year | 2009 |
| Headquarters | Singapore (with operations in Thailand) |
| Official Website | Click Here |
Garena is one of the most recognized names in mobile gaming in Southeast Asia, with games like Free Fire dominating the mobile gaming space in Thailand.
3. Tencent Games
| Company Name | Tencent Games |
| Established Year | 2003 |
| Headquarters | Shenzhen, China (Thai Operations) |
| Official Website | Click Here |
Tencent is a global giant in the mobile gaming market, and its popular titles, such as PUBG Mobile and Call of Duty Mobile, enjoy a large player base in Thailand.
4. Supercell
| Company Name | Supercell |
| Established Year | 2010 |
| Headquarters | Helsinki, Finland (Thai Operations) |
| Official Website | Click Here |
Supercell is the developer behind major mobile games like Clash of Clans, Clash Royale, and Brawl Stars, all of which have a substantial following in Thailand.
5. Zynga
| Company Name | Zynga |
| Established Year | 2007 |
| Headquarters | San Francisco, USA (Thai Operations) |
| Official Website | Click Here |
Zynga is well-known in Thailand for its casual games, particularly FarmVille and Words With Friends, which appeal to a broad demographic.
Government Regulations Introduced in the Thailand Mobile Game Market
According to Thailand’s government data, they have introduced many programs to strengthen and promote mobile gaming in the country. The Thailand 4.0 programs focus on changing the country into a digital economy by developing new infrastructure and promoting better innovation in various sectors, including mobile gaming. The Digital Economy Promotion Agency (DEPA) is supporting the growth of the tech and gaming sectors by offering many funding, grants, and creating a better environment for mobile game developers. These government-backed programs have created a better environment for the growth of mobile gaming in Thailand.
Future Insights of the Thailand Mobile Game Market
Thailand Mobile Game Market is expected to experience steady growth in the upcoming years due to high incomes of consumers, increasing sales and facilities of smartphone and internet, and a growing interest in mobile eSports. Government is also supporting the digital economy and local content development which is expected to develop this sector. The major rise in cloud gaming and AR technologies is also expected to create new demand in the market. Thailand’s large and young population and their growing influence of mobile games, positions the country to be an important player in the global gaming industry.
Market Segmentation Analysis
The report offers a comprehensive study of the following market segments and their leading categories:
By Application - Entertainment to dominate the market
According to Lakshita, Senior Research Analyst, 6Wresearch, Entertainment will dominate the Thailand Mobile Game Market, driven by the increasing popularity of casual gaming and mobile games across all age groups. With more people spending time on smartphones for entertainment, the entertainment segment will continue to lead.
By Age Group - Teenagers to dominate the market
Teenagers will dominate the Thailand Mobile Game Market Share, owing to the growing inclination of younger demographics toward mobile gaming. Teenagers engage in mobile gaming through casual games, competitive games, and esports.
By Platform - Android to dominate the market
Android will dominate the Thailand Mobile Game Market as it has a larger user base in Thailand compared to iOS. Android's open-source nature and affordability allow a wider variety of games to be developed and distributed.
By Type - Online to dominate the market
Online games will dominate the Thailand Mobile Game Market, driven by the increasing internet penetration and the rise of multiplayer online games. Popular titles like PUBG Mobile and Free Fire contribute significantly to this growth.
Key Attractiveness of the Report
- 10 Years of Market Numbers
- Historical Data Starting from 2022 to 2025
- Base Year: 2025
- Forecast Data until 2032
- Key Performance Indicators Impacting the Market
- Major Upcoming Developments and Projects
Key Highlights of the Report:
- Thailand Mobile Game Market Outlook
- Market Size of Thailand Mobile Game Market, 2025
- Forecast of Thailand Mobile Game Market, 2032
- Historical Data and Forecast of Thailand Mobile Game Revenues & Volume for the Period 2022- 2032
- Thailand Mobile Game Market Trend Evolution
- Thailand Mobile Game Market Drivers and Challenges
- Thailand Mobile Game Price Trends
- Thailand Mobile Game Porter's Five Forces
- Thailand Mobile Game Industry Life Cycle
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Application for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Entertainment for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Education for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Electronic Sports for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Age Group for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Children for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Teenagers for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Adults for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Platform for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Android for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By iOS for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Others for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Type for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Online for the Period 2022- 2032
- Historical Data and Forecast of Thailand Mobile Game Market Revenues & Volume By Offline for the Period 2022- 2032
- Thailand Mobile Game Import Export Trade Statistics
- Market Opportunity Assessment By Application
- Market Opportunity Assessment By Age Group
- Market Opportunity Assessment By Platform
- Market Opportunity Assessment By Type
- Thailand Mobile Game Top Companies Market Share
- Thailand Mobile Game Competitive Benchmarking By Technical and Operational Parameters
- Thailand Mobile Game Company Profiles
- Thailand Mobile Game Key Strategic Recommendations
Market Covered
The report offers a comprehensive study of the following Thailand Mobile Game Market segments:
By Application
- Entertainment
- Education
- Electronic Sports
By Age Group
- Children
- Teenagers
- Adults
By Platform
- Android
- iOS
- Others
By Type
- Online Games
- Offline Games
Thailand Mobile Game Market (2026-2032): FAQs
The Thailand Mobile Game Market is expected to grow at a compound annual growth rate of 11.4% during the forecast period from 2026 to 2032.
Esports is a significant driver in Thailand’s mobile game market, with growing popularity of competitive mobile gaming tournaments, contributing to the market’s overall growth.
The monetization model for mobile games in Thailand is shifting towards in-app purchases, ads, and subscriptions, as mobile gamers move toward more engaging, free-to-play models.
Thai game developers are increasingly developing mobile games with region-specific content, helping them compete globally by appealing to diverse user bases in both local and international markets.
Mobile game streaming is boosting the Thai mobile game market by increasing the visibility of games and enabling players to engage with their audience on platforms like YouTube and Twitch.
6Wresearch actively monitors the Thailand Mobile Game Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand Mobile Game Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Thailand Mobile Game Market Overview |
| 3.1 Thailand Country Macro Economic Indicators |
| 3.2 Thailand Mobile Game Market Revenues & Volume, 2022 & 2032F |
| 3.3 Thailand Mobile Game Market - Industry Life Cycle |
| 3.4 Thailand Mobile Game Market - Porter's Five Forces |
| 3.5 Thailand Mobile Game Market Revenues & Volume Share, By Application, 2022 & 2032F |
| 3.6 Thailand Mobile Game Market Revenues & Volume Share, By Age Group, 2022 & 2032F |
| 3.7 Thailand Mobile Game Market Revenues & Volume Share, By Platform, 2022 & 2032F |
| 3.8 Thailand Mobile Game Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 4 Thailand Mobile Game Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Growing smartphone penetration in Thailand |
| 4.2.2 Increasing demand for entertainment and gaming content |
| 4.2.3 Rise in disposable income of the population |
| 4.3 Market Restraints |
| 4.3.1 Regulatory challenges related to gaming industry in Thailand |
| 4.3.2 Competition from other forms of entertainment |
| 4.3.3 Technological advancements leading to higher development costs |
| 5 Thailand Mobile Game Market Trends |
| 6 Thailand Mobile Game Market, By Types |
| 6.1 Thailand Mobile Game Market, By Application |
| 6.1.1 Overview and Analysis |
| 6.1.2 Thailand Mobile Game Market Revenues & Volume, By Application, 2022- 2032F |
| 6.1.3 Thailand Mobile Game Market Revenues & Volume, By Entertainment, 2022- 2032F |
| 6.1.4 Thailand Mobile Game Market Revenues & Volume, By Education, 2022- 2032F |
| 6.1.5 Thailand Mobile Game Market Revenues & Volume, By Electronic Sports, 2022- 2032F |
| 6.2 Thailand Mobile Game Market, By Age Group |
| 6.2.1 Overview and Analysis |
| 6.2.2 Thailand Mobile Game Market Revenues & Volume, By Children, 2022- 2032F |
| 6.2.3 Thailand Mobile Game Market Revenues & Volume, By Teenagers, 2022- 2032F |
| 6.2.4 Thailand Mobile Game Market Revenues & Volume, By Adults, 2022- 2032F |
| 6.3 Thailand Mobile Game Market, By Platform |
| 6.3.1 Overview and Analysis |
| 6.3.2 Thailand Mobile Game Market Revenues & Volume, By Android, 2022- 2032F |
| 6.3.3 Thailand Mobile Game Market Revenues & Volume, By iOS, 2022- 2032F |
| 6.3.4 Thailand Mobile Game Market Revenues & Volume, By Others, 2022- 2032F |
| 6.4 Thailand Mobile Game Market, By Type |
| 6.4.1 Overview and Analysis |
| 6.4.2 Thailand Mobile Game Market Revenues & Volume, By Online, 2022- 2032F |
| 6.4.3 Thailand Mobile Game Market Revenues & Volume, By Offline, 2022- 2032F |
| 7 Thailand Mobile Game Market Import-Export Trade Statistics |
| 7.1 Thailand Mobile Game Market Export to Major Countries |
| 7.2 Thailand Mobile Game Market Imports from Major Countries |
| 8 Thailand Mobile Game Market Key Performance Indicators |
| 8.1 Average daily active users (DAUs) of mobile games in Thailand |
| 8.2 Average revenue per user (ARPU) for mobile games |
| 8.3 Number of downloads and installs of mobile games in Thailand |
| 8.4 Average session length and frequency of gameplay |
| 8.5 User retention rate for mobile games in Thailand |
| 9 Thailand Mobile Game Market - Opportunity Assessment |
| 9.1 Thailand Mobile Game Market Opportunity Assessment, By Application, 2022 & 2032F |
| 9.2 Thailand Mobile Game Market Opportunity Assessment, By Age Group, 2022 & 2032F |
| 9.3 Thailand Mobile Game Market Opportunity Assessment, By Platform, 2022 & 2032F |
| 9.4 Thailand Mobile Game Market Opportunity Assessment, By Type, 2022 & 2032F |
| 10 Thailand Mobile Game Market - Competitive Landscape |
| 10.1 Thailand Mobile Game Market Revenue Share, By Companies, 2022- 2032 |
| 10.2 Thailand Mobile Game Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
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