Thailand Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Size, Value, Share, Forecast, Revenue, Companies, Industry, Trends, Growth & Analysis

Name: Thailand Mobile Value Added Services (MVAS) Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy

Market Forecast By Solution (SMS, MMS, Location Based Services, Mobile Email & IM, Mobile Money, Mobile Advertising, Mobile Infotainment), By End User (SMBs, Enterprises), By Vertical (BFSI, Media and Entertainment, Healthcare, Education, Retail, Government, Telecom & IT, Others) And Competitive Landscape

Product Code: ETC4383146	Publication Date: Jul 2023	Updated Date: Sep 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Thailand MobileAdded Services (MVAS) Market Synopsis

The Thailand Mobile Value-Added Services (MVAS) market includes a wide range of services beyond traditional voice and SMS, such as mobile payments, entertainment, and information services. These value-added services are enhancing the overall mobile user experience and driving revenue for mobile operators.

Drivers of the Market

The Thailand Mobile Value-Added Services (MVAS) market is witnessing robust growth, driven by the increasing demand for innovative and personalized mobile services beyond traditional voice and data offerings. MVAS encompasses a diverse range of services, including mobile content, entertainment, and messaging applications. The market growth is propelled by the growing smartphone penetration, the desire for enhanced mobile experiences, and the continuous evolution of digital content consumption patterns. As Thailand mobile users seek diverse and engaging content, the MVAS market is expected to be a key driver of differentiation and customer satisfaction in the mobile telecommunications landscape.

Challenges of the Market

The Thailand Mobile Added Services (MVAS) Market faces challenges related to sustaining consumer interest and engagement in a rapidly evolving digital landscape. Adapting to changing consumer preferences and technological trends is imperative for MVAS providers. Monetization and revenue generation pose ongoing challenges, requiring innovative business models and strategic partnerships. Moreover, regulatory considerations, such as consumer privacy and content restrictions, add complexity to the MVAS market, necessitating compliance with evolving legal frameworks.

COVID-19 Impact on the Market

The Mobile Added Services (MVAS) market in Thailand experienced significant shifts during the COVID-19 pandemic, with increased consumer reliance on mobile applications and value-added services. As individuals sought digital solutions for entertainment, communication, and productivity, the MVAS market saw heightened demand. The industry responded by offering a diverse range of mobile services, including content streaming, gaming, and mobile financial services, to cater to evolving consumer needs. In the digital era, the MVAS market in Thailand continues to be a key driver of innovation, enhancing the mobile experience and contributing to the country digital transformation.

Key Players in the Market

The Thailand Mobile Added Services (MVAS) market is thriving, driven by the demand for innovative mobile applications and services. Key players such as True Corporation and AIS are at the forefront, offering a diverse range of MVAS, including entertainment, mobile banking, and value-added services that enhance the overall mobile experience for consumers.

Key Highlights of the Report:

Thailand Mobile Value Added Services (MVAS) Market Outlook
Market Size of Thailand Mobile Value Added Services (MVAS) Market, 2024
Forecast of Thailand Mobile Value Added Services (MVAS) Market, 2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
Thailand Mobile Value Added Services (MVAS) Market Trend Evolution
Thailand Mobile Value Added Services (MVAS) Market Drivers and Challenges
Thailand Mobile Value Added Services (MVAS) Price Trends
Thailand Mobile Value Added Services (MVAS) Porter's Five Forces
Thailand Mobile Value Added Services (MVAS) Industry Life Cycle
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
Thailand Mobile Value Added Services (MVAS) Import Export Trade Statistics
Market Opportunity Assessment By Solution
Market Opportunity Assessment By End User
Market Opportunity Assessment By Vertical
Thailand Mobile Value Added Services (MVAS) Top Companies Market Share
Thailand Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
Thailand Mobile Value Added Services (MVAS) Company Profiles
Thailand Mobile Value Added Services (MVAS) Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Thailand Mobile Value Added Services (MVAS) Market Overview

3.1 Thailand Country Macro Economic Indicators

3.2 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, 2021 & 2031F

3.3 Thailand Mobile Value Added Services (MVAS) Market - Industry Life Cycle

3.4 Thailand Mobile Value Added Services (MVAS) Market - Porter's Five Forces

3.5 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Solution, 2021 & 2031F

3.6 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By End User, 2021 & 2031F

3.7 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume Share, By Vertical, 2021 & 2031F

4 Thailand Mobile Value Added Services (MVAS) Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Thailand

4.2.2 Growing demand for digital content and entertainment services

4.2.3 Expansion of 4G and upcoming 5G networks in Thailand

4.3 Market Restraints

4.3.1 Regulatory challenges and compliance requirements

4.3.2 Intense competition among MVAS providers in Thailand

5 Thailand Mobile Value Added Services (MVAS) Market Trends

6 Thailand Mobile Value Added Services (MVAS) Market, By Types

6.1 Thailand Mobile Value Added Services (MVAS) Market, By Solution

6.1.1 Overview and Analysis

6.1.2 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Solution, 2021-2031F

6.1.3 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMS, 2021-2031F

6.1.4 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By MMS, 2021-2031F

6.1.5 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Location Based Services, 2021-2031F

6.1.6 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Email & IM, 2021-2031F

6.1.7 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Money, 2021-2031F

6.1.8 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Mobile Advertising, 2021-2031F

6.2 Thailand Mobile Value Added Services (MVAS) Market, By End User

6.2.1 Overview and Analysis

6.2.2 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By SMBs, 2021-2031F

6.2.3 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Enterprises, 2021-2031F

6.3 Thailand Mobile Value Added Services (MVAS) Market, By Vertical

6.3.1 Overview and Analysis

6.3.2 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By BFSI, 2021-2031F

6.3.3 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Media and Entertainment, 2021-2031F

6.3.4 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Healthcare, 2021-2031F

6.3.5 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Education, 2021-2031F

6.3.6 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Retail, 2021-2031F

6.3.7 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Government, 2021-2031F

6.3.8 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

6.3.9 Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume, By Others, 2021-2031F

7 Thailand Mobile Value Added Services (MVAS) Market Import-Export Trade Statistics

7.1 Thailand Mobile Value Added Services (MVAS) Market Export to Major Countries

7.2 Thailand Mobile Value Added Services (MVAS) Market Imports from Major Countries

8 Thailand Mobile Value Added Services (MVAS) Market Key Performance Indicators

8.1 Average revenue per user (ARPU) for MVAS services

8.2 Subscriber engagement metrics such as frequency of usage and time spent on MVAS

8.3 Customer satisfaction scores for MVAS offerings

9 Thailand Mobile Value Added Services (MVAS) Market - Opportunity Assessment

9.1 Thailand Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Solution, 2021 & 2031F

9.2 Thailand Mobile Value Added Services (MVAS) Market Opportunity Assessment, By End User, 2021 & 2031F

9.3 Thailand Mobile Value Added Services (MVAS) Market Opportunity Assessment, By Vertical, 2021 & 2031F

10 Thailand Mobile Value Added Services (MVAS) Market - Competitive Landscape

10.1 Thailand Mobile Value Added Services (MVAS) Market Revenue Share, By Companies, 2024

10.2 Thailand Mobile Value Added Services (MVAS) Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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