Thailand Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Size, Value, Share, Forecast, Revenue, Companies, Industry, Trends, Growth & Analysis

Thailand MobileAdded Services (MVAS) Market Synopsis

The Thailand Mobile Value-Added Services (MVAS) market includes a wide range of services beyond traditional voice and SMS, such as mobile payments, entertainment, and information services. These value-added services are enhancing the overall mobile user experience and driving revenue for mobile operators.

Drivers of the Market

The Thailand Mobile Value-Added Services (MVAS) market is witnessing robust growth, driven by the increasing demand for innovative and personalized mobile services beyond traditional voice and data offerings. MVAS encompasses a diverse range of services, including mobile content, entertainment, and messaging applications. The market growth is propelled by the growing smartphone penetration, the desire for enhanced mobile experiences, and the continuous evolution of digital content consumption patterns. As Thailand mobile users seek diverse and engaging content, the MVAS market is expected to be a key driver of differentiation and customer satisfaction in the mobile telecommunications landscape.

Challenges of the Market

The Thailand Mobile Added Services (MVAS) Market faces challenges related to sustaining consumer interest and engagement in a rapidly evolving digital landscape. Adapting to changing consumer preferences and technological trends is imperative for MVAS providers. Monetization and revenue generation pose ongoing challenges, requiring innovative business models and strategic partnerships. Moreover, regulatory considerations, such as consumer privacy and content restrictions, add complexity to the MVAS market, necessitating compliance with evolving legal frameworks.

COVID-19 Impact on the Market

The Mobile Added Services (MVAS) market in Thailand experienced significant shifts during the COVID-19 pandemic, with increased consumer reliance on mobile applications and value-added services. As individuals sought digital solutions for entertainment, communication, and productivity, the MVAS market saw heightened demand. The industry responded by offering a diverse range of mobile services, including content streaming, gaming, and mobile financial services, to cater to evolving consumer needs. In the digital era, the MVAS market in Thailand continues to be a key driver of innovation, enhancing the mobile experience and contributing to the country digital transformation.

Key Players in the Market

The Thailand Mobile Added Services (MVAS) market is thriving, driven by the demand for innovative mobile applications and services. Key players such as True Corporation and AIS are at the forefront, offering a diverse range of MVAS, including entertainment, mobile banking, and value-added services that enhance the overall mobile experience for consumers.

Key Highlights of the Report:

• Thailand Mobile Value Added Services (MVAS) Market Outlook
• Market Size of Thailand Mobile Value Added Services (MVAS) Market, 2024
• Forecast of Thailand Mobile Value Added Services (MVAS) Market, 2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
• Thailand Mobile Value Added Services (MVAS) Market Trend Evolution
• Thailand Mobile Value Added Services (MVAS) Market Drivers and Challenges
• Thailand Mobile Value Added Services (MVAS) Price Trends
• Thailand Mobile Value Added Services (MVAS) Porter's Five Forces
• Thailand Mobile Value Added Services (MVAS) Industry Life Cycle
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
• Historical Data and Forecast of Thailand Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
• Thailand Mobile Value Added Services (MVAS) Import Export Trade Statistics
• Market Opportunity Assessment By Solution
• Market Opportunity Assessment By End User
• Market Opportunity Assessment By Vertical
• Thailand Mobile Value Added Services (MVAS) Top Companies Market Share
• Thailand Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
• Thailand Mobile Value Added Services (MVAS) Company Profiles
• Thailand Mobile Value Added Services (MVAS) Key Strategic Recommendations