| Product Code: ETC12943983 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
Thailand import trend for the muffins market experienced a decline, with a growth rate of -44.44% from 2023 to 2024 and a CAGR of -6.38% from 2020 to 2024. This negative momentum could be attributed to shifts in consumer preferences or disruptions in the supply chain impacting import volumes.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Muffins Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Muffins Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Muffins Market - Industry Life Cycle |
3.4 Thailand Muffins Market - Porter's Five Forces |
3.5 Thailand Muffins Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Thailand Muffins Market Revenues & Volume Share, By Flavor, 2022 & 2032F |
3.7 Thailand Muffins Market Revenues & Volume Share, By Form, 2022 & 2032F |
3.8 Thailand Muffins Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.9 Thailand Muffins Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Muffins Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient and on-the-go snacks |
4.2.2 Growing trend towards western bakery products in Thailand |
4.2.3 Rising disposable incomes and changing lifestyles leading to higher demand for baked goods |
4.3 Market Restraints |
4.3.1 Competition from traditional Thai snacks and desserts |
4.3.2 Price sensitivity among consumers affecting premium muffin sales |
4.3.3 Limited awareness and penetration of muffins in certain regions of Thailand |
5 Thailand Muffins Market Trends |
6 Thailand Muffins Market, By Types |
6.1 Thailand Muffins Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Muffins Market Revenues & Volume, By Type, 2022 - 2032F |
6.1.3 Thailand Muffins Market Revenues & Volume, By Regular Muffins, 2022 - 2032F |
6.1.4 Thailand Muffins Market Revenues & Volume, By Mini Muffins, 2022 - 2032F |
6.1.5 Thailand Muffins Market Revenues & Volume, By Gluten-Free Muffins, 2022 - 2032F |
6.1.6 Thailand Muffins Market Revenues & Volume, By Vegan Muffins, 2022 - 2032F |
6.1.7 Thailand Muffins Market Revenues & Volume, By Protein Muffins, 2022 - 2032F |
6.2 Thailand Muffins Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Thailand Muffins Market Revenues & Volume, By Chocolate, 2022 - 2032F |
6.2.3 Thailand Muffins Market Revenues & Volume, By Blueberry, 2022 - 2032F |
6.2.4 Thailand Muffins Market Revenues & Volume, By Vanilla, 2022 - 2032F |
6.2.5 Thailand Muffins Market Revenues & Volume, By Banana, 2022 - 2032F |
6.2.6 Thailand Muffins Market Revenues & Volume, By Mixed Berry, 2022 - 2032F |
6.3 Thailand Muffins Market, By Form |
6.3.1 Overview and Analysis |
6.3.2 Thailand Muffins Market Revenues & Volume, By Fresh, 2022 - 2032F |
6.3.3 Thailand Muffins Market Revenues & Volume, By Frozen, 2022 - 2032F |
6.3.4 Thailand Muffins Market Revenues & Volume, By Ready-to-Eat, 2022 - 2032F |
6.3.5 Thailand Muffins Market Revenues & Volume, By Packaged, 2022 - 2032F |
6.3.6 Thailand Muffins Market Revenues & Volume, By Baked Goods, 2022 - 2032F |
6.4 Thailand Muffins Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Thailand Muffins Market Revenues & Volume, By Breakfast, 2022 - 2032F |
6.4.3 Thailand Muffins Market Revenues & Volume, By Snacks, 2022 - 2032F |
6.4.4 Thailand Muffins Market Revenues & Volume, By Desserts, 2022 - 2032F |
6.4.5 Thailand Muffins Market Revenues & Volume, By On-the-Go, 2022 - 2032F |
6.4.6 Thailand Muffins Market Revenues & Volume, By Bakery Chains, 2022 - 2032F |
6.5 Thailand Muffins Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 Thailand Muffins Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.5.3 Thailand Muffins Market Revenues & Volume, By Convenience Stores, 2022 - 2032F |
6.5.4 Thailand Muffins Market Revenues & Volume, By Online Retail, 2022 - 2032F |
6.5.5 Thailand Muffins Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.5.6 Thailand Muffins Market Revenues & Volume, By Wholesale Distributors, 2022 - 2032F |
7 Thailand Muffins Market Import-Export Trade Statistics |
7.1 Thailand Muffins Market Export to Major Countries |
7.2 Thailand Muffins Market Imports from Major Countries |
8 Thailand Muffins Market Key Performance Indicators |
8.1 Average number of new product launches in the muffins segment |
8.2 Percentage increase in online sales of muffins |
8.3 Growth in the number of cafes and bakeries offering muffins as a part of their menu |
8.4 Increase in the number of muffin recipes being featured in food magazines or online platforms |
8.5 Rise in social media engagement and mentions related to muffins in Thailand |
9 Thailand Muffins Market - Opportunity Assessment |
9.1 Thailand Muffins Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Thailand Muffins Market Opportunity Assessment, By Flavor, 2022 & 2032F |
9.3 Thailand Muffins Market Opportunity Assessment, By Form, 2022 & 2032F |
9.4 Thailand Muffins Market Opportunity Assessment, By Application, 2022 & 2032F |
9.5 Thailand Muffins Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Muffins Market - Competitive Landscape |
10.1 Thailand Muffins Market Revenue Share, By Companies, 2025 |
10.2 Thailand Muffins Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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