| Product Code: ETC9691515 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Thailand import trend in the packaged rice market experienced a decline, with a growth rate of -13.13% from 2023 to 2024 and a compound annual growth rate (CAGR) of -12.32% for the period 2020-2024. This negative momentum could be attributed to shifting consumer preferences or changes in trade policies impacting market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Packaged Rice Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Packaged Rice Market Revenues & Volume, 2022 & 2032F |
3.3 Thailand Packaged Rice Market - Industry Life Cycle |
3.4 Thailand Packaged Rice Market - Porter's Five Forces |
3.5 Thailand Packaged Rice Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Thailand Packaged Rice Market Revenues & Volume Share, By Packaging, 2022 & 2032F |
3.7 Thailand Packaged Rice Market Revenues & Volume Share, By Pack Size, 2022 & 2032F |
3.8 Thailand Packaged Rice Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Thailand Packaged Rice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing lifestyles leading to higher demand for convenient food options like packaged rice |
4.2.2 Growing population and rising disposable incomes in Thailand driving consumption of packaged rice |
4.2.3 Expansion of retail channels and e-commerce platforms making packaged rice more accessible to consumers |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices affecting production costs of packaged rice |
4.3.2 Competition from unpackaged rice and other convenience food products impacting market penetration |
4.3.3 Regulatory challenges and food safety concerns influencing consumer trust and preference |
5 Thailand Packaged Rice Market Trends |
6 Thailand Packaged Rice Market, By Types |
6.1 Thailand Packaged Rice Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Packaged Rice Market Revenues & Volume, By Product Type, 2022-2032F |
6.1.3 Thailand Packaged Rice Market Revenues & Volume, By Parboiled Rice, 2022-2032F |
6.1.4 Thailand Packaged Rice Market Revenues & Volume, By Basmati Rice, 2022-2032F |
6.2 Thailand Packaged Rice Market, By Packaging |
6.2.1 Overview and Analysis |
6.2.2 Thailand Packaged Rice Market Revenues & Volume, By Pouches, 2022-2032F |
6.2.3 Thailand Packaged Rice Market Revenues & Volume, By Woven Bags, 2022-2032F |
6.2.4 Thailand Packaged Rice Market Revenues & Volume, By Others, 2022-2032F |
6.3 Thailand Packaged Rice Market, By Pack Size |
6.3.1 Overview and Analysis |
6.3.2 Thailand Packaged Rice Market Revenues & Volume, By 5 Kilograms, 2022-2032F |
6.3.3 Thailand Packaged Rice Market Revenues & Volume, By 1 Kilogram, 2022-2032F |
6.3.4 Thailand Packaged Rice Market Revenues & Volume, By Others, 2022-2032F |
6.4 Thailand Packaged Rice Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Thailand Packaged Rice Market Revenues & Volume, By Convenience Stores/Kirana Stores, 2022-2032F |
6.4.3 Thailand Packaged Rice Market Revenues & Volume, By Supermarkets/Hypermarkets/Specialty Stores, 2022-2032F |
6.4.4 Thailand Packaged Rice Market Revenues & Volume, By Online and E-Commerce, 2022-2032F |
6.4.5 Thailand Packaged Rice Market Revenues & Volume, By Others, 2022-2032F |
7 Thailand Packaged Rice Market Import-Export Trade Statistics |
7.1 Thailand Packaged Rice Market Export to Major Countries |
7.2 Thailand Packaged Rice Market Imports from Major Countries |
8 Thailand Packaged Rice Market Key Performance Indicators |
8.1 Average selling price per unit of packaged rice |
8.2 Consumer perception and satisfaction scores related to quality and variety of packaged rice products |
8.3 Percentage of households regularly purchasing packaged rice compared to previous periods |
9 Thailand Packaged Rice Market - Opportunity Assessment |
9.1 Thailand Packaged Rice Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Thailand Packaged Rice Market Opportunity Assessment, By Packaging, 2022 & 2032F |
9.3 Thailand Packaged Rice Market Opportunity Assessment, By Pack Size, 2022 & 2032F |
9.4 Thailand Packaged Rice Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Thailand Packaged Rice Market - Competitive Landscape |
10.1 Thailand Packaged Rice Market Revenue Share, By Companies, 2025 |
10.2 Thailand Packaged Rice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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