Market Forecast By Type (Dry Food, Wet Food, Snacks/Treats), By Animal (Dog, Cat, Others) And Competitive Landscape
Product Code: ETC383905 | Publication Date: Aug 2022 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand Pet Food Market is poised for steady growth rate improvements from 2025 to 2029. The growth rate starts at 3.76% in 2025 and reaches 12.57% by 2029.
In the Asia region, the Pet Food market in Thailand is projected to expand at a growing growth rate of 5.07% by 2027. The largest economy is China, followed by India, Japan, Australia and South Korea.
Report Name | Thailand Pet Food Market |
Forecast period | 2025-2031 |
CAGR | 8.2% |
Growing Sector | Premium Pet Food |
The Thailand Pet Food market report thoroughly covers the market by type and by animal. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The consumers in Thailand are increasingly looking for premium quality pet food products to furnish to the dietary needs and preferences of their cherished pets. The pet food market is witnessingnoteworthy growth and anticipated to accomplish more growth in the coming years due to increasing pet ownership and the rising trend of pet humanization. Pet owners are becoming more conscious of the nutritional needs and preferences of their pets, resulting in a demand for premium and organic pet food products in the country.
According to 6Wresearch,the Thailand Pet Food market size is projected to grow at a CAGR of 8.2% during 2025-2031.The growth is spurred by rising trend of pet humanization and increase g disposable income of consumers. Thai pet owners are increasingly treating their pets like family members, leading to a higher demand for premium, nutritious, and specialized pet food products in the country. Further, changing attitudes towards pet ownership as well as growth of online distribution channels will further spur the market growth over the years. However, there are also some challenges faced by this market, such as the high initial and maintenance costs of pet food products, the competition from alternative products, and the cultural and religious barriers to dog ownership, which may limit the market potential. The market is also likely to overcome these challenges in future due to the continuous efforts of key players in the country.
Development of Online Distribution Platforms - Several online distribution platforms have evolved over a period of time for distribution of pet food products. The popularity of these online platforms have increased significantly in recent years as they are cost effective and saves time.
Incentives for Innovative Ingredients - The market has witnessed the commencement of several R&D activities to promote novel ingredients in the pet food products. Further, companies are implementing new innovative technologies for increasing protein sources for pet food products.
Promoting Premium Food Products - The market has recorded rising demand for healthy and organic food products due to intensifying consciousness of health benefits, rising disposable incomes and shifting lifestyle of pet owners.
Alliances and Ventures - The companies are pursuing conglomerates and acquisitions particularly in certain evolving areas such as veterinary clinics or grooming services to expand their business reach.
Government Incentives - The government is offering numerous incentives and financial support to promote research projects which are concentrated on promoting premium and organic pet food products.
Growth of Online Digital Mediums - The pet food manufacturers and players are increasing investments in online mediums and advanced marketing technologies to ensure effective supply chain management and enhance productivity. It also includes investment in online retail capabilities to enlarge global reach.
The Thailand pet food market is highly fragmented and competitive. Several domestic companies and international players operates in the market. Mars Petcare, Nestlé Purina PetCare, Hill's Pet Nutrition and General Millsare some of the leading players operating in the Thailand Pet Food market. Additionally, some of these players hold substantial Thailand Pet Food market share. Moreover, companies have also invested heavily in promoting the benefits of branded pet food over traditional home-cooked meals for pets. This has aided in changing the perception of consumers towards packaged pet food, which was once considered a luxury item.
The Department of Livestock Development (DLD) supervises the control and administration of animal feed, including pet food products in Thailand. The government in Thailand has also taken certain firm steps in recent years to boost domestic production and reduce its dependency on imports. Moreover, the government is also providing various tax incentives to offer better quality organic pet food products in the country. Further, these initiatives have further boosted the Thailand Pet Food market revenues. In addition, the regulatory bodies ensure that pet food products meet stringent safety and quality standards regarding the production of pet food products in Thailand.
ThePet Food Markethas considerable growth prospects over the years. An increasing number of Thai households are adopting pets. Further, the players are constantly concentrating to expand their marketing strategies as well as distribution networks to enhance their market reach. The future growth will be supported by rising pet ownership rates as well as changing attitudes of owners towards pets.The market has also witnessed proliferation of online distribution platforms in recent years due to rapid urbanization and rising requirement of premium quality pet food products in the country.
According to Ravi Bhandari, Research Head, 6Wresearch,the dry pet food typeis likely to lead the overall market.Dry pet food market is projected to see remarkable growth in the coming years due to its convenience, longer shelf life, and cost-effectiveness. Dry pet food options are also easy to store, making them a preferred choice for many pet owners.
The dog’scategory accounts for majority of the market share in the country. The growth is supported by increasing pet ownership rates and the growing demand for premium and specialized products. Additionally, dogs are more preferred as lovable pets of Thai people as compared to other category of pets.
The report offers a comprehensive study of the subsequent market segments