Product Code: ETC175904 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Thailand Pickles Market is projected to witness mixed growth rate patterns during 2025 to 2029. Commencing at 4.40% in 2025, growth builds up to 15.98% by 2029.
By 2027, the Pickles market in Thailand is anticipated to reach a growth rate of 5.77%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.
The pickle market in Thailand is a growing sector with an estimated value of THB 10.4 billion (USD 340 million). The country?s pickles production has increased by 46% annually, reaching 1,687 tons. Domestic demand for pickles is increasing as the local population looks for healthier options and more variety when it comes to food consumption. In 2019, nearly 25% of Thai households consumed pickled products, up from 15% in 2013. Moreover, exports are also on the rise due to demand from neighboring countries such as Malaysia and Indonesia where there is a large number of ethnic Thais living abroad who are looking for authentic Thai flavors and ingredients in their food choices.
The Thailand pickles market is influenced by the popularity of pickled foods as condiments and snacks. Pickles offer a combination of flavors, textures, and tanginess that complement a wide range of dishes and culinary preferences.
The Thailand pickles market faces challenges in ensuring consistent quality and taste across batches. Maintaining the desired level of tanginess and texture while accounting for variations in raw materials requires precision and careful monitoring.
Pickled products have deep-rooted significance in Thai cuisine, and modernizing traditional recipes can attract a wider consumer base. Entrepreneurs can reimagine pickles by incorporating unique flavors, organic ingredients, and appealing packaging. With the market`s blend of tradition and innovation, there`s a scope for creating a distinctive brand presence.
In the pickles market, the pandemic`s impact was multi-faceted. As supply chains faced disruptions and people spent more time at home, there was a renewed interest in pickled products that added flavor and diversity to meals. On the other hand, reduced restaurant demand affected the market dynamics. Producers of pickles navigated these challenges by emphasizing their products` role in elevating home-cooked dishes.
In the Thailand pickles market, players like Mae Pranom Brand Co., Ltd., are known for producing and distributing pickled products, adding tangy and savory flavors to meals.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Pickles Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Pickles Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Pickles Market - Industry Life Cycle |
3.4 Thailand Pickles Market - Porter's Five Forces |
3.5 Thailand Pickles Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Thailand Pickles Market Revenues & Volume Share, By Packaging Type, 2020 & 2030F |
3.7 Thailand Pickles Market Revenues & Volume Share, By Distrubtion Channel, 2020 & 2030F |
4 Thailand Pickles Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of pickles |
4.2.2 Growing popularity of Thai cuisine globally |
4.2.3 Rising demand for convenience food products |
4.2.4 Expansion of distribution channels, such as online platforms |
4.2.5 Innovations in pickle flavors and packaging |
4.3 Market Restraints |
4.3.1 Fluctuating prices of raw materials |
4.3.2 Intense competition from other snack and condiment products |
4.3.3 Challenges in maintaining product quality and shelf life |
4.3.4 Regulatory constraints related to food safety standards |
4.3.5 Impact of external factors like weather on agriculture produce |
5 Thailand Pickles Market Trends |
6 Thailand Pickles Market, By Types |
6.1 Thailand Pickles Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Pickles Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Thailand Pickles Market Revenues & Volume, By Fruit, 2020-2030F |
6.1.4 Thailand Pickles Market Revenues & Volume, By Vegetables, 2020-2030F |
6.2 Thailand Pickles Market, By Packaging Type |
6.2.1 Overview and Analysis |
6.2.2 Thailand Pickles Market Revenues & Volume, By Jars, 2020-2030F |
6.2.3 Thailand Pickles Market Revenues & Volume, By Pouches, 2020-2030F |
6.2.4 Thailand Pickles Market Revenues & Volume, By Tubs, 2020-2030F |
6.2.5 Thailand Pickles Market Revenues & Volume, By Others, 2020-2030F |
6.3 Thailand Pickles Market, By Distrubtion Channel |
6.3.1 Overview and Analysis |
6.3.2 Thailand Pickles Market Revenues & Volume, By Store-Based, 2020-2030F |
6.3.3 Thailand Pickles Market Revenues & Volume, By Non-Store-Based, 2020-2030F |
7 Thailand Pickles Market Import-Export Trade Statistics |
7.1 Thailand Pickles Market Export to Major Countries |
7.2 Thailand Pickles Market Imports from Major Countries |
8 Thailand Pickles Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Number of new product launches and flavor variants |
8.3 Percentage of revenue from export markets |
8.4 Customer satisfaction scores and feedback on product quality |
8.5 Efficiency of supply chain and logistics operations |
9 Thailand Pickles Market - Opportunity Assessment |
9.1 Thailand Pickles Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Thailand Pickles Market Opportunity Assessment, By Packaging Type, 2020 & 2030F |
9.3 Thailand Pickles Market Opportunity Assessment, By Distrubtion Channel, 2020 & 2030F |
10 Thailand Pickles Market - Competitive Landscape |
10.1 Thailand Pickles Market Revenue Share, By Companies, 2023 |
10.2 Thailand Pickles Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |