| Product Code: ETC178664 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Thailand Quinoa market currently, in 2023, has witnessed an HHI of 7260, Which has increased slightly as compared to the HHI of 4668 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The quinoa market is still relatively new in Thailand but its popularity has been growing rapidly over the past few years as more people become aware of its nutritional values that include a complete protein content (all nine essential amino acids) as well as dietary fibre, iron and magnesium among others. As such, quinoa is becoming increasingly popular among health conscious consumers who want to get all these nutrients without compromising on taste or texture of food items prepared using this grain seed crop. It is currently estimated that around 3200 metric tonnes of quinoa were produced domestically in 2018 with most being exported to countries like Japan and Australia where they have higher demand than here at home.
The Thailand quinoa market has seen expansion driven by the demand for gluten-free and nutrient-dense grains. Quinoa is appreciated for its complete protein profile and versatility in various cuisines. The increasing adoption of plant-based and gluten-free diets has contributed to the growing popularity of quinoa in Thai households and the food industry.
The Thailand quinoa market faces challenges related to affordability and accessibility. Quinoa`s higher cost compared to local staples may limit its adoption among certain segments of the population. Efforts to source and distribute quinoa at competitive prices are vital for wider acceptance.
The health-conscious trend has paved the way for quinoa`s emergence as a sought-after superfood. Entrepreneurs can tap into this market by sourcing high-quality quinoa and offering various quinoa-based products that cater to health-conscious consumers seeking nutritional diversity.
Similar to other health-conscious food products, quinoa saw increased demand during the pandemic. Supply chain disruptions occasionally led to fluctuations in quinoa availability.
For the Thailand quinoa market, key players like Nithi Foods Co., Ltd., contribute to the availability of quinoa, a protein-rich grain popular among health-conscious consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Quinoa Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Quinoa Market Revenues & Volume, 2020 & 2030F |
3.3 Thailand Quinoa Market - Industry Life Cycle |
3.4 Thailand Quinoa Market - Porter's Five Forces |
3.5 Thailand Quinoa Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 Thailand Quinoa Market Revenues & Volume Share, By Applications, 2020 & 2030F |
3.7 Thailand Quinoa Market Revenues & Volume Share, By End-use, 2020 & 2030F |
4 Thailand Quinoa Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Thailand Quinoa Market Trends |
6 Thailand Quinoa Market, By Types |
6.1 Thailand Quinoa Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand Quinoa Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 Thailand Quinoa Market Revenues & Volume, By Organic, 2020-2030F |
6.1.4 Thailand Quinoa Market Revenues & Volume, By Inorganic, 2020-2030F |
6.2 Thailand Quinoa Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Thailand Quinoa Market Revenues & Volume, By Food Industry, 2020-2030F |
6.2.3 Thailand Quinoa Market Revenues & Volume, By Cosmetic Industry, 2020-2030F |
6.2.4 Thailand Quinoa Market Revenues & Volume, By Pharmaceutical industry, 2020-2030F |
6.3 Thailand Quinoa Market, By End-use |
6.3.1 Overview and Analysis |
6.3.2 Thailand Quinoa Market Revenues & Volume, By Ingredient, 2020-2030F |
6.3.3 Thailand Quinoa Market Revenues & Volume, By Packaged Food, 2020-2030F |
7 Thailand Quinoa Market Import-Export Trade Statistics |
7.1 Thailand Quinoa Market Export to Major Countries |
7.2 Thailand Quinoa Market Imports from Major Countries |
8 Thailand Quinoa Market Key Performance Indicators |
9 Thailand Quinoa Market - Opportunity Assessment |
9.1 Thailand Quinoa Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 Thailand Quinoa Market Opportunity Assessment, By Applications, 2020 & 2030F |
9.3 Thailand Quinoa Market Opportunity Assessment, By End-use, 2020 & 2030F |
10 Thailand Quinoa Market - Competitive Landscape |
10.1 Thailand Quinoa Market Revenue Share, By Companies, 2023 |
10.2 Thailand Quinoa Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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