Thailand SUV Market (2025-2031) Outlook | Size, Analysis, Forecast, Industry, Trends, Share, Value, Revenue, Growth & Companies
Market Forecast By Type (Mini, Compact, Mid- & Full-Size, MPV), By Propulsion (Diesel, Gasoline, Electric), By Class (B, C, D, E) And Competitive Landscape
| Product Code: ETC4566506 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Thailand SUV Market Synopsis
The Thailand SUV market remains robust, with consumers increasingly favoring sport utility vehicles for their versatility and comfort. Leading automakers offer a diverse range of SUV models, and this market segment is highly competitive, reflecting the preferences of Thai consumers for these vehicles.
Drivers of the Market
The Thailand Sports Utility Vehicle (SUV) Market is experiencing substantial growth as consumer preferences shift toward versatile and spacious vehicles. SUVs offer a combination of off-road capability, ample cargo space, and passenger comfort. The market expansion is driven by Thailand commitment to providing diverse vehicle options, meeting the demand for SUVs in urban and rural settings, and catering to the evolving preferences of the automotive market.
Challenges of the Market
The SUV market in Thailand encounters challenges shaped by changing consumer preferences, environmental concerns, and the need for advanced safety features. Manufacturers must balance the demand for larger, more capable SUVs with the push towards fuel efficiency and reduced emissions. Additionally, integrating smart technologies, connectivity features, and advanced safety systems presents a complex challenge for the SUV market, necessitating continuous innovation and adaptation.
COVID-19 Impact on the Market
The Thailand SUV Market encountered disruptions during the COVID-19 pandemic as changes in consumer spending patterns and economic uncertainties impacted the demand for sport utility vehicles (SUVs). The restrictions on movement and reduced consumer confidence led to fluctuations in SUV sales. Nevertheless, the market recovered post-pandemic as consumers sought versatile and spacious vehicle options, driving the demand for SUVs.
Key Players in the Market
The Thailand SUV Market is witnessing notable developments, with key players such as Toyota Motor Corporation, Honda Motor Co., Ltd., and Ford Motor Company actively contributing. Toyota Motor Corporation, a major player, is renowned for its SUV lineup, offering models that combine versatility, comfort, and off-road capabilities. Their popular SUV models and market leadership position Toyota as a key contributor to the SUV market in Thailand, addressing the growing demand for sport utility vehicles.
Key Highlights of the Report:
- Thailand SUV Market Outlook
- Market Size of Thailand SUV Market, 2024
- Forecast of Thailand SUV Market, 2031
- Historical Data and Forecast of Thailand SUV Revenues & Volume for the Period 2021-2031
- Thailand SUV Market Trend Evolution
- Thailand SUV Market Drivers and Challenges
- Thailand SUV Price Trends
- Thailand SUV Porter's Five Forces
- Thailand SUV Industry Life Cycle
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Type for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Mini for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Compact for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Mid- & Full-Size for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By MPV for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Propulsion for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Diesel for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Gasoline for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Electric for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By Class for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By B for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By C for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By D for the Period 2021-2031
- Historical Data and Forecast of Thailand SUV Market Revenues & Volume By E for the Period 2021-2031
- Thailand SUV Import Export Trade Statistics
- Market Opportunity Assessment By Type
- Market Opportunity Assessment By Propulsion
- Market Opportunity Assessment By Class
- Thailand SUV Top Companies Market Share
- Thailand SUV Competitive Benchmarking By Technical and Operational Parameters
- Thailand SUV Company Profiles
- Thailand SUV Key Strategic Recommendations
What are the future trends expected in the Thailand SUV market?
The Thailand SUV market is projected to witness a rise in demand for electric SUVs, with companies like Nissan introducing models like the Ariya to cater to the growing preference for eco-friendly vehicles in the country.
The increasing popularity of SUV models like Toyota Fortuner and Isuzu MU-X, coupled with rising consumer demand for spacious and versatile vehicles, are significant factors contributing to the growth of the Thailand SUV market. Additionally, advancements in technology, such as improved fuel efficiency and safety features in SUVs, are attracting more customers to this segment.
Customer preferences in the Thailand SUV market are shifting towards fuel-efficient models with advanced safety features. For example, Toyota Fortuner and Ford Everest are popular choices among customers due to their reputation for reliability and off-road capabilities. Additionally, there is a growing demand for SUVs equipped with smart technologies such as Apple CarPlay and Android Auto to enhance the overall driving experience.
The Thailand SUV market consists of a wide range of offerings from various automakers such as Toyota, Honda, and Isuzu, catering to the growing demand for sport utility vehicles in the country. SUVs in Thailand come in different sizes and segments, including compact SUVs like the Toyota Fortuner, mid-size SUVs like the Honda CR-V, and full-size SUVs like the Isuzu MU-X. This market segment is characterized by a diverse mix of local and international brands competing to capture the interest of Thai consumers seeking versatile and spacious vehicles for both urban and off-road use.
In Thailand, the SUV market is primarily driven by increasing consumer preferences for vehicles with higher ground clearance and versatility, such as the Toyota Fortuner and Ford Everest. However, challenges like rising fuel prices and competition from smaller, more fuel-efficient vehicles like the Honda City pose a threat to the growth of the SUV segment. Additionally, the dynamics of the market are influenced by factors such as government regulations promoting eco-friendly vehicles and advancements in SUV technology, including the integration of advanced safety features and connectivity options in models like the Mitsubishi Pajero Sport.
6Wresearch actively monitors the Thailand SUV Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Thailand SUV Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand SUV Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand SUV Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand SUV Market - Industry Life Cycle |
3.4 Thailand SUV Market - Porter's Five Forces |
3.5 Thailand SUV Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Thailand SUV Market Revenues & Volume Share, By Propulsion, 2021 & 2031F |
3.7 Thailand SUV Market Revenues & Volume Share, By Class, 2021 & 2031F |
4 Thailand SUV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Thailand, leading to higher purchasing power for SUVs. |
4.2.2 Growing popularity of SUVs due to their versatility, spaciousness, and perceived safety features among Thai consumers. |
4.2.3 Infrastructure development and urbanization in Thailand, driving the demand for SUVs as a preferred mode of transport. |
4.3 Market Restraints |
4.3.1 Economic uncertainty and fluctuations in the Thai market impacting consumer confidence and willingness to invest in high-value purchases like SUVs. |
4.3.2 Stringent government regulations and policies related to emissions and fuel efficiency, affecting the availability and pricing of SUV models in Thailand. |
5 Thailand SUV Market Trends |
6 Thailand SUV Market, By Types |
6.1 Thailand SUV Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Thailand SUV Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Thailand SUV Market Revenues & Volume, By Mini, 2021-2031F |
6.1.4 Thailand SUV Market Revenues & Volume, By Compact, 2021-2031F |
6.1.5 Thailand SUV Market Revenues & Volume, By Mid- & Full-Size, 2021-2031F |
6.1.6 Thailand SUV Market Revenues & Volume, By MPV, 2021-2031F |
6.2 Thailand SUV Market, By Propulsion |
6.2.1 Overview and Analysis |
6.2.2 Thailand SUV Market Revenues & Volume, By Diesel, 2021-2031F |
6.2.3 Thailand SUV Market Revenues & Volume, By Gasoline, 2021-2031F |
6.2.4 Thailand SUV Market Revenues & Volume, By Electric, 2021-2031F |
6.3 Thailand SUV Market, By Class |
6.3.1 Overview and Analysis |
6.3.2 Thailand SUV Market Revenues & Volume, By B, 2021-2031F |
6.3.3 Thailand SUV Market Revenues & Volume, By C, 2021-2031F |
6.3.4 Thailand SUV Market Revenues & Volume, By D, 2021-2031F |
6.3.5 Thailand SUV Market Revenues & Volume, By E, 2021-2031F |
7 Thailand SUV Market Import-Export Trade Statistics |
7.1 Thailand SUV Market Export to Major Countries |
7.2 Thailand SUV Market Imports from Major Countries |
8 Thailand SUV Market Key Performance Indicators |
8.1 Average age of vehicles in Thailand SUV market, indicating the potential for replacement demand and market growth. |
8.2 Number of SUV models offering advanced safety features in the market, reflecting consumer preferences and technological advancements driving market growth. |
8.3 Percentage of SUV sales attributed to hybrid or electric vehicles, showing the adoption rate of eco-friendly options in the market. |
9 Thailand SUV Market - Opportunity Assessment |
9.1 Thailand SUV Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Thailand SUV Market Opportunity Assessment, By Propulsion, 2021 & 2031F |
9.3 Thailand SUV Market Opportunity Assessment, By Class, 2021 & 2031F |
10 Thailand SUV Market - Competitive Landscape |
10.1 Thailand SUV Market Revenue Share, By Companies, 2024 |
10.2 Thailand SUV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
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