Product Code: ETC4398086 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
Wi-Fi analytics solutions offer businesses in Thailand the capability to collect data on customer behavior and preferences within physical spaces, such as retail stores, airports, and venues. This data is leveraged to optimize marketing, improve customer experiences, and drive foot traffic. As businesses aim to enhance their physical space operations, the Thailand Wi-Fi Analytics market is expanding to meet these demands.
The Thailand Wi-Fi Analytics market is experiencing rapid expansion, driven by the adoption of analytics solutions that leverage Wi-Fi networks to gather insights into customer behavior, foot traffic, and preferences. Wi-Fi Analytics solutions provide valuable data for businesses in retail, hospitality, and public spaces, enabling personalized services and targeted marketing. The market growth is fueled by the increasing ubiquity of Wi-Fi networks, the desire for data-driven customer engagement, and the recognition of Wi-Fi Analytics as a key technology for understanding and optimizing physical spaces. As Thailand businesses seek to enhance customer experiences, the Wi-Fi Analytics market is expected to be a crucial component in achieving personalized and location-based services.
The Thailand Wi-Fi Analytics Market faces challenges in ensuring user consent and privacy when collecting data through Wi-Fi networks. Striking a balance between personalized experiences and respecting user privacy is crucial. Addressing concerns about data security and potential misuse of Wi-Fi analytics data remains a key challenge.
The Wi-Fi Analytics market in Thailand experienced significant growth during the COVID-19 pandemic, as businesses sought to leverage Wi-Fi networks for data-driven insights into customer behavior and preferences. With the increased importance of understanding foot traffic, dwell times, and customer demographics, the demand for Wi-Fi analytics solutions surged. The market responded by offering tools that utilize Wi-Fi networks to collect and analyze data, providing valuable insights for marketing and operational decision-making. In the era of location-based analytics, the Wi-Fi Analytics market in Thailand continues to be a key enabler, helping organizations optimize customer experiences and engagement.
DTAC and True Corporation are key contributors to the Thailand Wi-Fi Analytics market. These companies provide Wi-Fi analytics solutions that analyze data from Wi-Fi networks to gain insights into customer behavior, foot traffic, and engagement. By leveraging Wi-Fi analytics, businesses in Thailand enhance marketing strategies, optimize physical spaces, and improve overall customer experiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Thailand Wi-Fi Analytics Market Overview |
3.1 Thailand Country Macro Economic Indicators |
3.2 Thailand Wi-Fi Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Thailand Wi-Fi Analytics Market - Industry Life Cycle |
3.4 Thailand Wi-Fi Analytics Market - Porter's Five Forces |
3.5 Thailand Wi-Fi Analytics Market Revenues & Volume Share, By Application , 2021 & 2031F |
3.6 Thailand Wi-Fi Analytics Market Revenues & Volume Share, By End Use , 2021 & 2031F |
3.7 Thailand Wi-Fi Analytics Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.8 Thailand Wi-Fi Analytics Market Revenues & Volume Share, By Deployment Model, 2021 & 2031F |
4 Thailand Wi-Fi Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of IoT devices and smart technologies in Thailand |
4.2.2 Growing demand for real-time data analytics for business intelligence |
4.2.3 Government initiatives to promote digital transformation and smart city development |
4.3 Market Restraints |
4.3.1 Concerns regarding data privacy and security |
4.3.2 Lack of skilled professionals in data analytics and Wi-Fi technology |
4.3.3 High initial investment and maintenance costs for implementing Wi-Fi analytics solutions |
5 Thailand Wi-Fi Analytics Market Trends |
6 Thailand Wi-Fi Analytics Market, By Types |
6.1 Thailand Wi-Fi Analytics Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Thailand Wi-Fi Analytics Market Revenues & Volume, By Application , 2021-2031F |
6.1.3 Thailand Wi-Fi Analytics Market Revenues & Volume, By Wi-Fi Presence Analytics , 2021-2031F |
6.1.4 Thailand Wi-Fi Analytics Market Revenues & Volume, By Wi-Fi Marketing Analytics, 2021-2031F |
6.2 Thailand Wi-Fi Analytics Market, By End Use |
6.2.1 Overview and Analysis |
6.2.2 Thailand Wi-Fi Analytics Market Revenues & Volume, By Smart Infrastructure, 2021-2031F |
6.2.3 Thailand Wi-Fi Analytics Market Revenues & Volume, By Retail, 2021-2031F |
6.2.4 Thailand Wi-Fi Analytics Market Revenues & Volume, By Sports and Entertainment, 2021-2031F |
6.2.5 Thailand Wi-Fi Analytics Market Revenues & Volume, By Hospitality, 2021-2031F |
6.2.6 Thailand Wi-Fi Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.3 Thailand Wi-Fi Analytics Market, By Component |
6.3.1 Overview and Analysis |
6.3.2 Thailand Wi-Fi Analytics Market Revenues & Volume, By Solutions, 2021-2031F |
6.3.3 Thailand Wi-Fi Analytics Market Revenues & Volume, By Service, 2021-2031F |
6.4 Thailand Wi-Fi Analytics Market, By Deployment Model |
6.4.1 Overview and Analysis |
6.4.2 Thailand Wi-Fi Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.4.3 Thailand Wi-Fi Analytics Market Revenues & Volume, By On-premises, 2021-2031F |
7 Thailand Wi-Fi Analytics Market Import-Export Trade Statistics |
7.1 Thailand Wi-Fi Analytics Market Export to Major Countries |
7.2 Thailand Wi-Fi Analytics Market Imports from Major Countries |
8 Thailand Wi-Fi Analytics Market Key Performance Indicators |
8.1 Average number of connected IoT devices per user in Thailand |
8.2 Percentage increase in demand for real-time data analytics solutions |
8.3 Number of government projects incorporating Wi-Fi analytics for smart city development |
9 Thailand Wi-Fi Analytics Market - Opportunity Assessment |
9.1 Thailand Wi-Fi Analytics Market Opportunity Assessment, By Application , 2021 & 2031F |
9.2 Thailand Wi-Fi Analytics Market Opportunity Assessment, By End Use , 2021 & 2031F |
9.3 Thailand Wi-Fi Analytics Market Opportunity Assessment, By Component, 2021 & 2031F |
9.4 Thailand Wi-Fi Analytics Market Opportunity Assessment, By Deployment Model, 2021 & 2031F |
10 Thailand Wi-Fi Analytics Market - Competitive Landscape |
10.1 Thailand Wi-Fi Analytics Market Revenue Share, By Companies, 2024 |
10.2 Thailand Wi-Fi Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |