| Product Code: ETC4383819 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Turkey M Commerce Market is booming as more consumers shift to mobile shopping. This market is driven by the increasing penetration of smartphones and the convenience of mobile transactions.
The Turkey m-commerce market experiences robust growth driven by increasing smartphone penetration, expanding internet access, and changing consumer shopping behaviors favoring convenience and mobile transactions. Mobile payment systems and secure digital infrastructure advancements are key drivers, along with the proliferation of e-commerce platforms offering mobile-friendly interfaces and personalized shopping experiences.
The Turkey M Commerce market encounters challenges such as rapidly evolving technology, ensuring secure mobile payment systems, and adapting to changing consumer behavior and preferences.
The Turkish government has introduced regulations to facilitate the growth of the mobile commerce (M-commerce) market, promoting digital infrastructure and cybersecurity measures. Policies encourage innovation and consumer protection in mobile payment systems and e-commerce platforms.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey M Commerce Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Turkey M Commerce Market - Industry Life Cycle |
3.4 Turkey M Commerce Market - Porter's Five Forces |
3.5 Turkey M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Turkey M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Turkey M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Turkey M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Turkey |
4.2.2 Growing internet connectivity and usage |
4.2.3 Shift towards digital payments and e-wallets |
4.3 Market Restraints |
4.3.1 Concerns regarding cybersecurity and data privacy |
4.3.2 Limited digital literacy among certain demographics |
4.3.3 Infrastructure challenges in rural areas |
5 Turkey M Commerce Market Trends |
6 Turkey M Commerce Market, By Types |
6.1 Turkey M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Turkey M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Turkey M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Turkey M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Turkey M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Turkey M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Turkey M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Turkey M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Turkey M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Turkey M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Turkey M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Turkey M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Turkey M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Turkey M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Turkey M Commerce Market Import-Export Trade Statistics |
7.1 Turkey M Commerce Market Export to Major Countries |
7.2 Turkey M Commerce Market Imports from Major Countries |
8 Turkey M Commerce Market Key Performance Indicators |
8.1 Average number of monthly active users on mobile commerce platforms |
8.2 Percentage of transactions completed through mobile devices |
8.3 Adoption rate of mobile payment solutions |
8.4 Average time spent on mobile commerce apps |
8.5 Growth in the number of mobile commerce app downloads |
9 Turkey M Commerce Market - Opportunity Assessment |
9.1 Turkey M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Turkey M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Turkey M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Turkey M Commerce Market - Competitive Landscape |
10.1 Turkey M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Turkey M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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