| Product Code: ETC4380639 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
Turkey`s mobile money market is growing as more consumers and businesses adopt mobile payment solutions. This market includes services such as mobile banking, money transfers, and digital wallets, facilitating convenient and secure financial transactions.
Turkey`s mobile money market benefits from financial inclusion initiatives, digital payments adoption, and mobile banking services. Demand for mobile money solutions offering secure transactions, peer-to-peer transfers, and mobile wallet functionalities drives market expansion. Technological innovations in mobile payment gateways, NFC (Near Field Communication) technology, and biometric authentication enhance market competitiveness and user adoption in cashless economies.
Challenges in Turkey`s mobile money market include promoting mobile payment adoption among consumers and businesses, ensuring transaction security and fraud prevention in mobile financial services, and complying with regulatory frameworks for mobile banking and e-wallets.
In Turkey, government policies support the mobile money market through financial inclusion initiatives and digital payment regulations. Regulatory frameworks ensure mobile wallet security and transaction transparency, fostering economic growth and banking accessibility.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Mobile Money Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Mobile Money Market Revenues & Volume, 2021 & 2031F |
3.3 Turkey Mobile Money Market - Industry Life Cycle |
3.4 Turkey Mobile Money Market - Porter's Five Forces |
3.5 Turkey Mobile Money Market Revenues & Volume Share, By Transaction mode, 2021 & 2031F |
3.6 Turkey Mobile Money Market Revenues & Volume Share, By Nature of Payment, 2021 & 2031F |
3.7 Turkey Mobile Money Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Turkey Mobile Money Market Revenues & Volume Share, By Type of Payments, 2021 & 2031F |
4 Turkey Mobile Money Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration rates in Turkey |
4.2.2 Growth in e-commerce and online transactions |
4.2.3 Government support for digital financial services |
4.2.4 Rising adoption of mobile banking services |
4.2.5 Growing awareness and acceptance of mobile payments |
4.3 Market Restraints |
4.3.1 Security concerns related to mobile money transactions |
4.3.2 Lack of digital infrastructure in certain regions |
4.3.3 Limited merchant acceptance of mobile payments |
4.3.4 Regulatory challenges and compliance requirements |
4.3.5 Low levels of financial literacy among certain demographics |
5 Turkey Mobile Money Market Trends |
6 Turkey Mobile Money Market, By Types |
6.1 Turkey Mobile Money Market, By Transaction mode |
6.1.1 Overview and Analysis |
6.1.2 Turkey Mobile Money Market Revenues & Volume, By Transaction mode, 2021-2031F |
6.1.3 Turkey Mobile Money Market Revenues & Volume, By Point of Sale (PoS), 2021-2031F |
6.1.4 Turkey Mobile Money Market Revenues & Volume, By Mobile Apps, 2021-2031F |
6.1.5 Turkey Mobile Money Market Revenues & Volume, By QR codes, 2021-2031F |
6.2 Turkey Mobile Money Market, By Nature of Payment |
6.2.1 Overview and Analysis |
6.2.2 Turkey Mobile Money Market Revenues & Volume, By Person to Person (P2P), 2021-2031F |
6.2.3 Turkey Mobile Money Market Revenues & Volume, By Person to Business (P2B), 2021-2031F |
6.2.4 Turkey Mobile Money Market Revenues & Volume, By Business to Person (B2P), 2021-2031F |
6.2.5 Turkey Mobile Money Market Revenues & Volume, By Business to Business (B2B), 2021-2031F |
6.3 Turkey Mobile Money Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Turkey Mobile Money Market Revenues & Volume, By Money transfers, 2021-2031F |
6.3.3 Turkey Mobile Money Market Revenues & Volume, By Bill Payments, 2021-2031F |
6.3.4 Turkey Mobile Money Market Revenues & Volume, By Airtime Transfer and Top-Ups, 2021-2031F |
6.3.5 Turkey Mobile Money Market Revenues & Volume, By Travel and Ticketing, 2021-2031F |
6.3.6 Turkey Mobile Money Market Revenues & Volume, By Merchandise and Coupons, 2021-2031F |
6.4 Turkey Mobile Money Market, By Type of Payments |
6.4.1 Overview and Analysis |
6.4.2 Turkey Mobile Money Market Revenues & Volume, By Remote Payments, 2021-2031F |
6.4.3 Turkey Mobile Money Market Revenues & Volume, By Proximity Payments, 2021-2031F |
7 Turkey Mobile Money Market Import-Export Trade Statistics |
7.1 Turkey Mobile Money Market Export to Major Countries |
7.2 Turkey Mobile Money Market Imports from Major Countries |
8 Turkey Mobile Money Market Key Performance Indicators |
8.1 Average transaction value per user |
8.2 Number of active mobile money users |
8.3 Frequency of mobile money transactions |
8.4 Adoption rate of mobile money services among unbanked populations |
8.5 Average time spent on mobile money platforms |
9 Turkey Mobile Money Market - Opportunity Assessment |
9.1 Turkey Mobile Money Market Opportunity Assessment, By Transaction mode, 2021 & 2031F |
9.2 Turkey Mobile Money Market Opportunity Assessment, By Nature of Payment, 2021 & 2031F |
9.3 Turkey Mobile Money Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Turkey Mobile Money Market Opportunity Assessment, By Type of Payments, 2021 & 2031F |
10 Turkey Mobile Money Market - Competitive Landscape |
10.1 Turkey Mobile Money Market Revenue Share, By Companies, 2024 |
10.2 Turkey Mobile Money Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |