Market Forecast By Product Types (Still Wine, Sparkling Wine, Dessert Wine, Fortified Wine), By Colors (Red Wine, Rose Wine, White Wine, Other Colors), By Distribution Channel (Offline , Online ) And Competitive Landscape
Product Code: ETC018838 | Publication Date: Oct 2020 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Turkey Wine Market |
Forecast Period | 2025-2031 |
CAGR | 6.80% |
Growing Sector | Tourism |
Turkey Wine Market report thoroughly covers the market by product types, by colors, and by distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The country boasts of various indigenous grape varieties that have been used to produce unique and flavorful wines. Additionally, there is growing popularity of wine tourism in Turkey. With its rich history and beautiful landscapes, Turkey has become a popular destination for wine enthusiasts. Local wineries can capitalize on this trend by offering tours and tastings, providing visitors with a unique experience and promoting their wines.
According to 6Wresearch, the Turkey Wine Market size is anticipated to grow at a CAGR of 6.8% during the forecast period 2025-2031. One of the major drivers is an increase in tourism. As more tourists visit Turkey, there has been a growing demand for locally produced wines. Furthermore, with an increasing number of international investments in vineyards and wineries, there has been a surge in wine production in the country. Another driver is the changing preferences of younger generations. With a growing interest in new and exotic flavors, Turkish wines have gained popularity among the younger population. This has led to an increase in consumption and sales of domestic wines in the country.Also, the increasing interest in health and wellness among consumers. Many indigenous grape varieties used in Turkish wines have high antioxidant levels and are considered beneficial for overall health. This can be leveraged by local wineries to promote their products and attract health-conscious consumers is estimated to boost the Turkey Wine Market growth at a massive rate.
The Turkish government has introduced several initiatives to support the growth of the local wine industry. These include reducing the excise taxes on domestic wines, providing grants for vineyard development, and promoting agricultural research on indigenous grape varieties. Furthermore, the government has been working on simplifying the regulatory requirements for wine production and sales, making it easier for local wineries to thrive.
The Turkey wine market is home to a mix of well-established and emerging wineries. Some of the key players include Kavakl?dere, Doluca, Kayra Wines, and Sevilen. These wineries have been instrumental in promoting Turkish wines both domestically and internationally.
The Turkey wine industry is anticipated to register a sound growth in the future. The emphasis on health and wellness is expected to drive interest in wines made from indigenous grape varieties with high antioxidant levels. Additionally, the development of wine tourism is likely to continue, attracting visitors from around the world and increasing global awareness of Turkish wines.
According to Dhaval, Research Manager, 6Wresearch, the sparkling wines are estimated to experience the highest growth in the upcoming years with the changing consumer preferences and increasing demand for more diverse and premium options in the market.
Based on the distribution channel, it is difficult to say the leading channel, as offline channels dominate the distribution of wine in Turkey, with supermarkets and specialty wine shops being the most popular options. However, online sales are expected to see significant growth in the coming years due to increasing internet penetration and e-commerce platforms offering a wider selection of wines at competitive prices.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Turkey Wine Market Overview |
3.1 Turkey Country Macro Economic Indicators |
3.2 Turkey Wine Market Revenues & Volume, 2021 - 2031F |
3.3 Turkey Wine Market - Industry Life Cycle |
3.4 Turkey Wine Market - Porter's Five Forces |
3.5 Turkey Wine Market Revenues & Volume Share, By Product Types, 2021 - 2031F |
3.6 Turkey Wine Market Revenues & Volume Share, By Colors, 2021 - 2031F |
3.7 Turkey Wine Market Revenues & Volume Share, By Distribution Channel, 2021 - 2031F |
4 Turkey Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and interest in wine consumption |
4.2.2 Growing tourism industry in Turkey leading to higher demand for local wines |
4.2.3 Favorable government policies supporting wine production and exports |
4.3 Market Restraints |
4.3.1 High taxes and regulations on alcohol consumption in Turkey |
4.3.2 Limited distribution channels and access to international markets for Turkish wine producers |
5 Turkey Wine Market Trends |
6 Turkey Wine Market, By Types |
6.1 Turkey Wine Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Turkey Wine Market Revenues & Volume, By Product Types, 2021 - 2031F |
6.1.3 Turkey Wine Market Revenues & Volume, By Still Wine, 2021 - 2031F |
6.1.4 Turkey Wine Market Revenues & Volume, By Sparkling Wine, 2021 - 2031F |
6.1.5 Turkey Wine Market Revenues & Volume, By Dessert Wine, 2021 - 2031F |
6.1.6 Turkey Wine Market Revenues & Volume, By Fortified Wine, 2021 - 2031F |
6.2 Turkey Wine Market, By Colors |
6.2.1 Overview and Analysis |
6.2.2 Turkey Wine Market Revenues & Volume, By Red Wine, 2021 - 2031F |
6.2.3 Turkey Wine Market Revenues & Volume, By Rose Wine, 2021 - 2031F |
6.2.4 Turkey Wine Market Revenues & Volume, By White Wine, 2021 - 2031F |
6.2.5 Turkey Wine Market Revenues & Volume, By Other Colors, 2021 - 2031F |
6.3 Turkey Wine Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Turkey Wine Market Revenues & Volume, By Offline , 2021 - 2031F |
6.3.3 Turkey Wine Market Revenues & Volume, By Online , 2021 - 2031F |
7 Turkey Wine Market Import-Export Trade Statistics |
7.1 Turkey Wine Market Export to Major Countries |
7.2 Turkey Wine Market Imports from Major Countries |
8 Turkey Wine Market Key Performance Indicators |
8.1 Number of wine-related events and festivals in Turkey |
8.2 Growth in the number of vineyards and wineries in Turkey |
8.3 Percentage increase in wine exports from Turkey |
8.4 Average price per bottle of Turkish wine in the domestic market |
8.5 Number of international awards and recognitions received by Turkish wines |
9 Turkey Wine Market - Opportunity Assessment |
9.1 Turkey Wine Market Opportunity Assessment, By Product Types, 2021 - 2031F |
9.2 Turkey Wine Market Opportunity Assessment, By Colors, 2021 - 2031F |
9.3 Turkey Wine Market Opportunity Assessment, By Distribution Channel, 2021 - 2031F |
10 Turkey Wine Market - Competitive Landscape |
10.1 Turkey Wine Market Revenue Share, By Companies, 2024 |
10.2 Turkey Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |