United States (US) SUV Market (2025-2031) Outlook | Trends, Companies, Share, Revenue, Growth, Forecast, Value, Analysis, Size & Industry

Market Forecast By Type (Mini, Compact, Mid- & Full-Size, MPV), By Propulsion (Diesel, Gasoline, Electric), By Class (B, C, D, E) And Competitive Landscape
Product Code: ETC4566482 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Sachin Kumar Rai No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

United States (US) SUV Market Synopsis

The United States SUV market is currently experiencing strong growth due to the increasing popularity of SUVs among American consumers. SUVs have become the preferred choice for many buyers due to their versatility, spaciousness, and perceived safety benefits. The market is highly competitive, with a wide range of options available from various manufacturers, including compact SUVs, midsize SUVs, and full-size SUVs. Key trends in the market include the rise of electric and hybrid SUV models to cater to environmentally conscious consumers, as well as the growing demand for luxury SUVs with advanced technology features. As consumer preferences continue to evolve, automakers are focusing on innovation and design to capture a larger share of the lucrative US SUV market.

United States (US) SUV Market Trends

The United States SUV market is witnessing a shift towards more fuel-efficient and eco-friendly models as consumers prioritize sustainability and lower operating costs. Electric SUVs are gaining traction, with several major automakers launching electric models to cater to this growing demand. There is also a trend towards compact and subcompact SUVs as urban dwellers seek smaller, more maneuverable vehicles without compromising on the versatility and utility of an SUV. Opportunities exist for automakers to innovate in terms of connectivity, technology integration, and autonomous features to enhance the overall driving experience for consumers. Additionally, the demand for luxury SUVs continues to rise, presenting a lucrative segment for premium automakers to capitalize on with high-end features and performance capabilities.

United States (US) SUV Market Challenges

In the US SUV market, several challenges are prevalent. One major challenge is increasing competition from other vehicle segments, such as crossovers and electric vehicles, leading to a crowded market and pricing pressures. Additionally, fluctuating gas prices can impact consumer demand for SUVs due to their typically lower fuel efficiency compared to smaller vehicles. Regulatory requirements for emissions and fuel efficiency standards also pose challenges for SUV manufacturers, as they strive to meet increasingly stringent guidelines while maintaining consumer appeal. The shift towards sustainability and eco-consciousness has led to a growing demand for more environmentally friendly SUV options, prompting manufacturers to invest in hybrid and electric SUV models. Overall, navigating these challenges requires continuous innovation, strategic pricing, and a strong focus on meeting consumer preferences and regulatory standards.

United States (US) SUV Market Investment Opportunities

The United States SUV market is primarily driven by consumer preferences for larger vehicles with higher seating positions, increased cargo space, and a sense of safety on the road. SUVs also offer a versatile mix of features, including advanced technology, improved fuel efficiency, and a variety of options for both urban and off-road driving. Additionally, the popularity of SUVs can be attributed to the growing trend of outdoor and adventure activities, as well as the desire for a vehicle that can accommodate families and provide a comfortable driving experience. The availability of a wide range of SUV models from various manufacturers further fuels competition and innovation in the market, attracting consumers with diverse needs and preferences.

United States (US) SUV Market Government Polices

The US government has implemented various policies affecting the SUV market, with a focus on emissions standards and fuel efficiency requirements. The Corporate Average Fuel Economy (CAFE) standards regulate the fuel efficiency of vehicles sold in the US, including SUVs, by setting minimum miles per gallon (mpg) targets. The Environmental Protection Agency (EPA) oversees emissions regulations, including limits on greenhouse gas emissions from vehicles. Additionally, tax incentives and rebates for electric and hybrid SUVs are aimed at promoting the adoption of cleaner vehicles. The US government`s policies on the SUV market reflect a broader push towards reducing carbon emissions, promoting fuel efficiency, and encouraging the development and adoption of environmentally friendly vehicles in order to address climate change and reduce dependence on fossil fuels.

United States (US) SUV Market Future Outlook

The future outlook for the United States SUV market appears promising, with continued growth expected driven by shifting consumer preferences towards larger vehicles, versatility, and safety features. Factors such as low gas prices, improved fuel efficiency in SUV models, and advancements in technology are likely to fuel this growth. Additionally, the increasing popularity of electric SUVs and the introduction of innovative features like autonomous driving capabilities are expected to attract more consumers to this segment. With automakers investing heavily in SUV production and development to meet the demand, the US SUV market is forecasted to experience sustained growth in the coming years, offering a wide range of options for consumers seeking both practicality and style in their vehicles.

Key Highlights of the Report:

  • United States (US) SUV Market Outlook
  • Market Size of United States (US) SUV Market, 2024
  • Forecast of United States (US) SUV Market, 2031
  • Historical Data and Forecast of United States (US) SUV Revenues & Volume for the Period 2021 - 2031
  • United States (US) SUV Market Trend Evolution
  • United States (US) SUV Market Drivers and Challenges
  • United States (US) SUV Price Trends
  • United States (US) SUV Porter's Five Forces
  • United States (US) SUV Industry Life Cycle
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Type for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Mini for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Compact for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Mid- & Full-Size for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By MPV for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Propulsion for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Diesel for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Gasoline for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Electric for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By Class for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By B for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By C for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By D for the Period 2021 - 2031
  • Historical Data and Forecast of United States (US) SUV Market Revenues & Volume By E for the Period 2021 - 2031
  • United States (US) SUV Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Propulsion
  • Market Opportunity Assessment By Class
  • United States (US) SUV Top Companies Market Share
  • United States (US) SUV Competitive Benchmarking By Technical and Operational Parameters
  • United States (US) SUV Company Profiles
  • United States (US) SUV Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 United States (US) SUV Market Overview

3.1 United States (US) Country Macro Economic Indicators

3.2 United States (US) SUV Market Revenues & Volume, 2021 & 2031F

3.3 United States (US) SUV Market - Industry Life Cycle

3.4 United States (US) SUV Market - Porter's Five Forces

3.5 United States (US) SUV Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 United States (US) SUV Market Revenues & Volume Share, By Propulsion, 2021 & 2031F

3.7 United States (US) SUV Market Revenues & Volume Share, By Class, 2021 & 2031F

4 United States (US) SUV Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing consumer preference for larger vehicles due to comfort and safety features.

4.2.2 Growing demand for SUVs as a family vehicle and for outdoor recreational activities.

4.2.3 Technological advancements leading to more fuel-efficient and environmentally friendly SUV models.

4.3 Market Restraints

4.3.1 Rising fuel prices impacting the cost of ownership and driving preferences towards more fuel-efficient vehicles.

4.3.2 Regulatory pressures to meet stricter emission standards, potentially increasing costs for SUV manufacturers.

4.3.3 Competition from electric vehicles and alternative modes of transportation affecting SUV sales.

5 United States (US) SUV Market Trends

6 United States (US) SUV Market, By Types

6.1 United States (US) SUV Market, By Type

6.1.1 Overview and Analysis

6.1.2 United States (US) SUV Market Revenues & Volume, By Type, 2021 - 2031F

6.1.3 United States (US) SUV Market Revenues & Volume, By Mini, 2021 - 2031F

6.1.4 United States (US) SUV Market Revenues & Volume, By Compact, 2021 - 2031F

6.1.5 United States (US) SUV Market Revenues & Volume, By Mid- & Full-Size, 2021 - 2031F

6.1.6 United States (US) SUV Market Revenues & Volume, By MPV, 2021 - 2031F

6.2 United States (US) SUV Market, By Propulsion

6.2.1 Overview and Analysis

6.2.2 United States (US) SUV Market Revenues & Volume, By Diesel, 2021 - 2031F

6.2.3 United States (US) SUV Market Revenues & Volume, By Gasoline, 2021 - 2031F

6.2.4 United States (US) SUV Market Revenues & Volume, By Electric, 2021 - 2031F

6.3 United States (US) SUV Market, By Class

6.3.1 Overview and Analysis

6.3.2 United States (US) SUV Market Revenues & Volume, By B, 2021 - 2031F

6.3.3 United States (US) SUV Market Revenues & Volume, By C, 2021 - 2031F

6.3.4 United States (US) SUV Market Revenues & Volume, By D, 2021 - 2031F

6.3.5 United States (US) SUV Market Revenues & Volume, By E, 2021 - 2031F

7 United States (US) SUV Market Import-Export Trade Statistics

7.1 United States (US) SUV Market Export to Major Countries

7.2 United States (US) SUV Market Imports from Major Countries

8 United States (US) SUV Market Key Performance Indicators

8.1 Average fuel efficiency of SUV models in the market.

8.2 Number of new SUV models launched with advanced safety features.

8.3 Adoption rate of hybrid or electric SUVs in the market.

8.4 Average monthly searches for SUV-related keywords on online platforms.

8.5 Percentage of SUV sales with customizable upgrade options.

9 United States (US) SUV Market - Opportunity Assessment

9.1 United States (US) SUV Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 United States (US) SUV Market Opportunity Assessment, By Propulsion, 2021 & 2031F

9.3 United States (US) SUV Market Opportunity Assessment, By Class, 2021 & 2031F

10 United States (US) SUV Market - Competitive Landscape

10.1 United States (US) SUV Market Revenue Share, By Companies, 2024

10.2 United States (US) SUV Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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