| Product Code: ETC4441771 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The Vietnam Electronic Shelf Labels (ESL) Market is experiencing rapid adoption as retailers seek to enhance the efficiency and flexibility of pricing and product information management. ESL technology replaces traditional paper labels with digital displays, allowing for real-time updates and dynamic pricing strategies. The market is characterized by the increasing emphasis on improving the customer shopping experience and optimizing inventory management. In Vietnam`s competitive retail landscape, the Electronic Shelf Labels Market is poised for continued growth, driven by the benefits of reducing manual errors, streamlining pricing processes, and enabling more agile and responsive retail operations.
The Vietnam Electronic Shelf Labels (ESL) market is growing rapidly, mainly driven by the transformation of the retail sector. ESLs offer retailers a dynamic and efficient way to manage pricing and product information, eliminating the need for manual price tag changes. With the rise of e-commerce and changing consumer expectations, retailers are turning to ESLs to enhance their in-store shopping experiences, reduce pricing errors, and respond to market dynamics in real-time. The adoption of ESLs is also bolstered by the need to streamline inventory management, reduce labor costs, and improve operational efficiency in the highly competitive retail landscape of Vietnam.
In the Vietnam Electronic Shelf Labels market, barriers to retail adoption and the need for technology education emerge as key challenges. Retailers may hesitate to invest in electronic shelf labels due to concerns about initial costs, integration complexities, and uncertainties about the return on investment. Bridging this gap requires comprehensive education initiatives to demonstrate the long-term benefits of electronic shelf labels, including improved pricing accuracy, operational efficiency, and enhanced customer experiences. Market players must collaborate with retailers, provide training programs, and showcase successful case studies to build confidence and drive wider adoption in the Vietnamese retail sector.
The Vietnam Electronic Shelf Labels market underwent significant changes during the COVID-19 pandemic, reflecting shifts in retail and supply chain dynamics. With an increased emphasis on contactless shopping experiences and dynamic pricing strategies, electronic shelf labels became essential for retailers adapting to the new normal. The Electronic Shelf Labels market experienced heightened demand as businesses sought solutions to enhance operational efficiency, reduce manual labor, and improve real-time pricing updates. The pandemic accelerated the digital transformation of retail, positioning Electronic Shelf Labels as a critical technology for the future of the industry.
The Vietnam Electronic Shelf Labels (ESL) market is witnessing dynamic growth, and key players are playing a crucial role in shaping its trajectory. Companies like Pricer AB, Displaydata, and SES-imagotag are at the forefront of this technological revolution. Pricer AB has been a pioneer in providing ESL solutions that enhance efficiency and customer experience in retail environments. Displaydata, with its innovative electronic shelf label systems, is making significant strides in optimizing pricing strategies for businesses. SES-imagotag, a global leader, has been actively contributing to the modernization of retail operations through its state-of-the-art ESL solutions.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Electronic Shelf Labels Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Electronic Shelf Labels Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Electronic Shelf Labels Market - Industry Life Cycle |
3.4 Vietnam Electronic Shelf Labels Market - Porter's Five Forces |
3.5 Vietnam Electronic Shelf Labels Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Vietnam Electronic Shelf Labels Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Vietnam Electronic Shelf Labels Market Revenues & Volume Share, By Communications Technology, 2021 & 2031F |
3.8 Vietnam Electronic Shelf Labels Market Revenues & Volume Share, By Display Size, 2021 & 2031F |
3.9 Vietnam Electronic Shelf Labels Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Electronic Shelf Labels Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of automation in retail sector |
4.2.2 Growing demand for real-time pricing and promotion updates |
4.2.3 Government initiatives promoting digitalization in retail industry |
4.3 Market Restraints |
4.3.1 High initial investment cost for implementing electronic shelf labels |
4.3.2 Resistance to change from traditional paper-based pricing systems |
4.3.3 Concerns regarding data security and privacy issues |
5 Vietnam Electronic Shelf Labels Market Trends |
6 Vietnam Electronic Shelf Labels Market, By Types |
6.1 Vietnam Electronic Shelf Labels Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Component, 2021-2031F |
6.1.3 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Displays, 2021-2031F |
6.1.4 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Batteries, 2021-2031F |
6.1.5 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Transceivers, 2021-2031F |
6.1.6 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Microprocessors, 2021-2031F |
6.1.7 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Electronic Shelf Labels Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Electronic Shelf Labels Market Revenues & Volume, By LCDs, 2021-2031F |
6.2.3 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Segmented E-paper Displays, 2021-2031F |
6.2.4 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Fully Graphic E-paper Displays, 2021-2031F |
6.3 Vietnam Electronic Shelf Labels Market, By Communications Technology |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Radio Frequency, 2021-2031F |
6.3.3 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Infrared, 2021-2031F |
6.3.4 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Near-field Communication, 2021-2031F |
6.3.5 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Others, 2021-2031F |
6.4 Vietnam Electronic Shelf Labels Market, By Display Size |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Less than 3 Inches, 2021-2031F |
6.4.3 Vietnam Electronic Shelf Labels Market Revenues & Volume, By 3 to 7 Inches, 2021-2031F |
6.4.4 Vietnam Electronic Shelf Labels Market Revenues & Volume, By 7 to 10 Inches, 2021-2031F |
6.4.5 Vietnam Electronic Shelf Labels Market Revenues & Volume, By More than 10 Inches, 2021-2031F |
6.5 Vietnam Electronic Shelf Labels Market, By Application |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Retail, 2021-2031F |
6.5.3 Vietnam Electronic Shelf Labels Market Revenues & Volume, By Industrial, 2021-2031F |
7 Vietnam Electronic Shelf Labels Market Import-Export Trade Statistics |
7.1 Vietnam Electronic Shelf Labels Market Export to Major Countries |
7.2 Vietnam Electronic Shelf Labels Market Imports from Major Countries |
8 Vietnam Electronic Shelf Labels Market Key Performance Indicators |
8.1 Efficiency improvement in pricing and inventory management |
8.2 Reduction in pricing errors and discrepancies |
8.3 Increase in customer satisfaction and loyalty due to improved shopping experience |
9 Vietnam Electronic Shelf Labels Market - Opportunity Assessment |
9.1 Vietnam Electronic Shelf Labels Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Vietnam Electronic Shelf Labels Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.3 Vietnam Electronic Shelf Labels Market Opportunity Assessment, By Communications Technology, 2021 & 2031F |
9.4 Vietnam Electronic Shelf Labels Market Opportunity Assessment, By Display Size, 2021 & 2031F |
9.5 Vietnam Electronic Shelf Labels Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Electronic Shelf Labels Market - Competitive Landscape |
10.1 Vietnam Electronic Shelf Labels Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Electronic Shelf Labels Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |