Market Forecast By Type (Alloyed Gold, Layered Gold), By Application (Jewelry, Electronics, Awards And Status Symbols, Other Applications) And Competitive Landscape
| Product Code: ETC10075227 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
According to 6Wresearch internal database and industry insights, the Vietnam Gold Market is expected to experience growth, exhibiting a CAGR of 7.2% during the forecast period from 2026 to 2032.
Below mentioned are the evaluation of year-wise growth rate along with key drivers:
| Year | Est. Annual Growth (%) | Growth Drivers |
| 2021 | 6 | Surge in demand for gold as an asset and store of value amid economic uncertainties. |
| 2022 | 6.3 | Increasing disposable incomes and a rising preference for gold jewelry as a luxury item. |
| 2023 | 6.5 | Government support for the gold industry and rising number of retail outlets for gold trading. |
| 2024 | 6.8 | The expansion of the gold investment market through bars and coins amid volatile financial markets. |
| 2025 | 7 | Growth in online retail of gold jewelry and coins, improving accessibility to gold products for consumers |
The Vietnam Gold Market report thoroughly covers the market by types and applications. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which help stakeholders devise and align their market strategies according to the current and future market dynamics.
| Report Name | Vietnam Gold Market |
| Forecast period | 2026-2032 |
| CAGR | 7.2% |
| Growing Sector | Jewelry |
Vietnam Gold Market is projected to accomplish major growth over the years on the back of surging demand for both jewelry and investment-grade gold, driven by increasing disposable incomes, increasing consumer preferences for luxury items, and robust cultural affinity towards gold. Apart from this, the Vietnam Gold Market Growth is also being spurred by government initiatives aimed at endorsing gold trade and investment, coupled with rising interest in gold as a hedge against inflation. Besides, the Vietnamese government’s support for gold-related industries and favorable regulations will further propel market development.
Below mentioned are some prominent drivers and their influence on the Vietnam Gold Market dynamics:
| Drivers | Primary Segment Affected | Why It Matters (Evidence) |
| Gold as an Investment | All Segments | Gold is considered a safe investment in Vietnam, especially during periods of economic instability. |
| Luxury and Status Symbol | Jewelry | Since ancient period, gold continues to be considered as a symbol of wealth and social status, particularly in weddings and cultural events. |
| Government Support | All Segments | Favorable trade regulations and tax incentives by government promotes gold-related activities. |
| Growing Disposable Income | Jewelry | Increasing incomes in Vietnam are leading to increased demand for luxury gold products. |
| Cultural Significance of Gold | Jewelry | Gold is deeply ingrained in Vietnamese culture, with gold jewelry being an indispensable part of weddings and festivals. |
Vietnam Gold Market is anticipated to grow rapidly, exhibiting a compound annual growth rate (CAGR) of 7.2% from 2026 to 2032. There are major factors proliferating growth such as increasing consumer demand for luxury gold jewelry, investment-grade gold, and gold coins as a store of value. Apart from this, the market is further accelerated by government-driven policies which aims to promote gold trading. Also, rise in disposable incomes among middle-class and the expanding retail network for gold products are other pivotal aspects shaping the market landscape. Furthermore, the prevalent popularity of gold as an investment asset is expected to play a key role in market expansion.
Below mentioned are some major restraints and their influence on the Vietnam Gold Market dynamics:
| Restraints | Primary Segment Affected | What This Means (Evidence) |
| High Competition | Gold Traders | The gold market is highly competitive, with many local and international players vying for market share. |
| Fluctuating Gold Prices | All Segments | Volatility in global gold prices can impact demand, particularly for investment-grade gold products. |
| Import Dependency | Gold Providers | There is high dependency on gold imports, which makes it vulnerable to supply chain disruptions and global price instabilities. |
| Regulatory Constraints | Gold Providers | Regulations on gold imports are strict and trading could deter market development. |
Despite rapid surge in Vietnam Gold Market, there are major challenges hindering its growth. For example, constant volatility in prices, intense competition, and high reliance on gold imports. These challenges restrict profit margins for local players. To address these hindrances, focusing on product innovation and leveraging government support can help businesses to maintain a competitive edge in this industry.
Several trends are impacting the dynamics of the Vietnam Gold Industry, including:
Some potential investment opportunities in the Vietnam Gold Market include:
Below is the list of prominent companies leading in the Vietnam Gold Market:
| Company Name | SJC Gold |
| Established Year | 1988 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
A leading producer and distributor of gold products, including jewelry, coins, and investment-grade gold bars.
| Company Name | Vietcombank Gold Trading |
| Established Year | 2009 |
| Headquarters | Hanoi, Vietnam |
| Official Website | - |
A key player in the Vietnamese gold market, offering a range of gold products for both investment and jewelry needs.
| Company Name | Phu Nhuan Jewelry |
| Established Year | 1990 |
| Headquarters | Ho Chi Minh City, Vietnam |
| Official Website | Click Here |
One of the largest jewelry retailers in Vietnam, specializing in gold, silver, and diamond products.
| Company Name | Bao Tin Minh Chau |
| Established Year | 1997 |
| Headquarters | Hanoi, Vietnam |
| Official Website | Click Here |
A well-known brand in the gold jewelry market, offering both retail and wholesale gold products.
| Company Name | VinaGold |
| Established Year | 2000 |
| Headquarters | Hanoi, Vietnam |
| Official Website | Click Here |
A leading provider of gold investment products, including gold bars, coins, and certificates.
According to Vietnamese Government Data, major authorities have been introducing regulations to promote the gold market of Vietnam. These include tax incentives for gold traders and refiners, as well as policies that aim to stabilize the gold market by reducing speculative activity. The State Bank of Vietnam also plays a role in regulating gold imports and exports to ensure price stability and prevent illegal trading.
In the upcoming years, the Vietnam Gold Market is poised for remarkable growth on account of increasing demand for luxury jewelry, growing interest in gold as an investment, and strong government support. The market will benefit from expanding retail networks, the growing role of gold in the investment sector, and rising incomes. As economic and financial uncertainty persists globally, gold will remain a key asset for consumers and investors in Vietnam.
The report offers a comprehensive study of the following market segments and their leading categories:
Alloyed Gold is expected to dominate the Vietnam Gold Market Share due to its suitability to produce jewelry, offering both durability and affordability. As consumers demand more affordable yet high-quality gold products, alloyed gold will continue to lead in the jewelry segment.
According to Sachin, Senior Research Analyst, 6Wresearch, the Jewelry segment is expected to remain the largest application for gold in Vietnam, driven by the cultural importance of gold in local traditions, including weddings and festivals. The demand for luxury and customized gold jewelry further supports this trend.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Vietnam Gold Market Overview |
| 3.1 Vietnam Country Macro Economic Indicators |
| 3.2 Vietnam Gold Market Revenues & Volume, 2022 & 2032F |
| 3.3 Vietnam Gold Market - Industry Life Cycle |
| 3.4 Vietnam Gold Market - Porter's Five Forces |
| 3.5 Vietnam Gold Market Revenues & Volume Share, By Type, 2022 & 2032F |
| 3.6 Vietnam Gold Market Revenues & Volume Share, By Application, 2022 & 2032F |
| 4 Vietnam Gold Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing disposable income of the population in Vietnam |
| 4.2.2 Cultural significance of gold in Vietnamese society |
| 4.2.3 Growing demand for gold as a safe-haven asset |
| 4.2.4 Government policies supporting gold trading and investment |
| 4.3 Market Restraints |
| 4.3.1 Volatility in global gold prices impacting local market |
| 4.3.2 Competition from alternative investment options like cryptocurrencies |
| 4.3.3 Regulatory restrictions on gold imports and exports |
| 5 Vietnam Gold Market Trends |
| 6 Vietnam Gold Market, By Types |
| 6.1 Vietnam Gold Market, By Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 Vietnam Gold Market Revenues & Volume, By Type, 2022- 2032F |
| 6.1.3 Vietnam Gold Market Revenues & Volume, By Alloyed Gold, 2022- 2032F |
| 6.1.4 Vietnam Gold Market Revenues & Volume, By Layered Gold, 2022- 2032F |
| 6.2 Vietnam Gold Market, By Application |
| 6.2.1 Overview and Analysis |
| 6.2.2 Vietnam Gold Market Revenues & Volume, By Jewelry, 2022- 2032F |
| 6.2.3 Vietnam Gold Market Revenues & Volume, By Electronics, 2022- 2032F |
| 6.2.4 Vietnam Gold Market Revenues & Volume, By Awards And Status Symbols, 2022- 2032F |
| 6.2.5 Vietnam Gold Market Revenues & Volume, By Other Applications, 2022- 2032F |
| 7 Vietnam Gold Market Import-Export Trade Statistics |
| 7.1 Vietnam Gold Market Export to Major Countries |
| 7.2 Vietnam Gold Market Imports from Major Countries |
| 8 Vietnam Gold Market Key Performance Indicators |
| 8.1 Gold recycling rate in Vietnam |
| 8.2 Number of gold trading accounts opened |
| 8.3 Gold jewelry export value from Vietnam |
| 9 Vietnam Gold Market - Opportunity Assessment |
| 9.1 Vietnam Gold Market Opportunity Assessment, By Type, 2022 & 2032F |
| 9.2 Vietnam Gold Market Opportunity Assessment, By Application, 2022 & 2032F |
| 10 Vietnam Gold Market - Competitive Landscape |
| 10.1 Vietnam Gold Market Revenue Share, By Companies, 2022- 2032F |
| 10.2 Vietnam Gold Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |