| Product Code: ETC221850 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The grapefruit juice market in Vietnam is witnessing growth as consumers embrace the refreshing and tangy flavor of grapefruit. Grapefruit juice is consumed as a standalone beverage and is also used in cocktails and mixed drinks. With its vitamin C content and potential health benefits, grapefruit juice is becoming a popular choice among health-conscious consumers in Vietnam.
The growth of the Vietnam grapefruit juice market is propelled by consumers` interest in citrus beverages, the appeal of grapefruit`s unique flavor, and its use in cocktails and culinary preparations. Grapefruit juice is known for its tangy and refreshing taste. The market benefits from consumers` beverage choices, the inclusion of grapefruit juice in mixology and cooking, and its role as a thirst-quenching drink. Manufacturers provide grapefruit juice products that enhance the flavor profiles of various recipes and drinks, contributing to the market`s growth.
In the Vietnam grapefruit juice market, challenges revolve around seasonality and consumer preferences for freshness. Grapefruits are a seasonal fruit, leading to fluctuations in supply and pricing. Moreover, consumers often prefer freshly squeezed grapefruit juice over packaged options. Manufacturers must invest in marketing efforts that emphasize the convenience, taste, and nutritional value of packaged grapefruit juice while addressing consumer demand for freshness.
The COVID-19 pandemic had a mixed impact on the Vietnam grapefruit juice market. Initially, there was an uptick in demand for citrus juices, including grapefruit juice, due to their perceived health benefits. However, disruptions in the supply chain and economic uncertainties affected both production and distribution. Shifting consumer preferences and priorities during the pandemic influenced the dynamics of the grapefruit juice market.
Key players in the Vietnam grapefruit juice market include both domestic beverage manufacturers and international juice brands. Domestic companies like Vinut Beverage Co., Ltd. and Tan Do Beverage Joint Stock Company contribute to the production and distribution of grapefruit juice products, offering refreshing and vitamin-rich beverage options to Vietnamese consumers. Additionally, international juice brands like Tropicana and Minute Maid are influential players in providing grapefruit juice to Vietnamese consumers, promoting the consumption of citrus-based beverages for their potential health benefits.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Grapefruit Juice Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Grapefruit Juice Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Grapefruit Juice Market - Industry Life Cycle |
3.4 Vietnam Grapefruit Juice Market - Porter's Five Forces |
3.5 Vietnam Grapefruit Juice Market Revenues & Volume Share, By Variety, 2021 & 2031F |
3.6 Vietnam Grapefruit Juice Market Revenues & Volume Share, By Consumption, 2021 & 2031F |
3.7 Vietnam Grapefruit Juice Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Grapefruit Juice Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about health benefits of grapefruit juice |
4.2.2 Growing demand for natural and organic beverages |
4.2.3 Rising disposable income leading to higher spending on premium beverages |
4.3 Market Restraints |
4.3.1 Seasonal availability of grapefruits affecting supply chain and production |
4.3.2 Price volatility of raw materials impacting production costs |
5 Vietnam Grapefruit Juice Market Trends |
6 Vietnam Grapefruit Juice Market, By Types |
6.1 Vietnam Grapefruit Juice Market, By Variety |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Grapefruit Juice Market Revenues & Volume, By Variety, 2021-2031F |
6.1.3 Vietnam Grapefruit Juice Market Revenues & Volume, By Red/ Pink, 2021-2031F |
6.1.4 Vietnam Grapefruit Juice Market Revenues & Volume, By White, 2021-2031F |
6.2 Vietnam Grapefruit Juice Market, By Consumption |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Grapefruit Juice Market Revenues & Volume, By Direct Intake, 2021-2031F |
6.2.3 Vietnam Grapefruit Juice Market Revenues & Volume, By Grapefruit Oil Processing, 2021-2031F |
6.2.4 Vietnam Grapefruit Juice Market Revenues & Volume, By Grapefruit Juice Production, 2021-2031F |
6.2.5 Vietnam Grapefruit Juice Market Revenues & Volume, By Grapefruit Extracts Production, 2021-2031F |
6.2.6 Vietnam Grapefruit Juice Market Revenues & Volume, By Others, 2021-2031F |
6.3 Vietnam Grapefruit Juice Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Grapefruit Juice Market Revenues & Volume, By Business to Business, 2021-2031F |
6.3.3 Vietnam Grapefruit Juice Market Revenues & Volume, By Business to Consumers, 2021-2031F |
7 Vietnam Grapefruit Juice Market Import-Export Trade Statistics |
7.1 Vietnam Grapefruit Juice Market Export to Major Countries |
7.2 Vietnam Grapefruit Juice Market Imports from Major Countries |
8 Vietnam Grapefruit Juice Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms promoting grapefruit juice benefits |
8.2 Number of new product launches in the grapefruit juice market |
8.3 Percentage increase in distribution channels for grapefruit juice products. |
9 Vietnam Grapefruit Juice Market - Opportunity Assessment |
9.1 Vietnam Grapefruit Juice Market Opportunity Assessment, By Variety, 2021 & 2031F |
9.2 Vietnam Grapefruit Juice Market Opportunity Assessment, By Consumption, 2021 & 2031F |
9.3 Vietnam Grapefruit Juice Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Grapefruit Juice Market - Competitive Landscape |
10.1 Vietnam Grapefruit Juice Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Grapefruit Juice Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |