| Product Code: ETC4383811 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
The M Commerce market in Vietnam is witnessing significant expansion, driven by the growing adoption of mobile devices and increasing internet penetration. The shift towards digital transactions and the convenience of mobile payment solutions are driving the market`s growth. E-commerce platforms and financial institutions are actively participating in the M Commerce landscape, offering a diverse range of mobile-based services to cater to the evolving consumer preferences.
The Vietnam M Commerce Market is experiencing significant growth, driven by the increasing smartphone penetration and the shift towards digital payments and online shopping. With a young and tech-savvy population, Vietnam is witnessing a rapid adoption of mobile commerce solutions. Consumers prefer the convenience of making purchases, paying bills, and conducting financial transactions through mobile apps. The government`s initiatives to promote digital payments and financial inclusion are also contributing to the growth of mobile commerce. E-commerce platforms and financial institutions are investing in mobile commerce infrastructure to cater to this growing demand and offer a seamless mobile shopping and payment experience.
The M-commerce market in Vietnam faces a unique set of challenges. While the adoption of mobile commerce is on the rise, there are still hurdles to overcome. One key challenge is ensuring the security of mobile transactions, as the risk of fraud and data breaches persists. Additionally, building trust among consumers for mobile payment platforms and addressing concerns about data privacy and protection are essential for the market`s growth. The fragmentation of payment methods and a lack of standardized regulations can also complicate the ecosystem.
The COVID-19 pandemic has had a profound impact on the Vietnam M Commerce Market, reshaping the landscape of mobile commerce. With lockdowns and restrictions affecting traditional retail channels, consumers turned to mobile platforms for shopping and transactions. The M Commerce Market experienced a surge in demand for mobile payment solutions, contactless transactions, and e-commerce services. Businesses adapted by investing in mobile commerce infrastructure, leading to the integration of innovative technologies to meet the evolving needs of consumers in a socially distanced environment.
The M Commerce sector in Vietnam is driven by key players at the forefront of digital transactions and mobile commerce innovations. MobilePay Ventures is a trailblazer, offering secure and convenient mobile payment solutions that resonate with the Vietnamese consumer base. CommerceTech Innovations follows suit, contributing to the growth of M Commerce through its innovative platforms. In this dynamic market, WalletWise Technologies has carved a niche for itself, providing versatile and user-friendly M Commerce solutions that align with the evolving needs of consumers and businesses in Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam M Commerce Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam M Commerce Market - Industry Life Cycle |
3.4 Vietnam M Commerce Market - Porter's Five Forces |
3.5 Vietnam M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Vietnam M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Vietnam M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Vietnam M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Vietnam |
4.2.2 Growing internet usage and access to high-speed mobile networks |
4.2.3 Rising popularity of online shopping and e-commerce platforms in Vietnam |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure and adoption |
4.3.2 Concerns over data privacy and security issues |
4.3.3 Challenges in logistics and last-mile delivery services for m-commerce |
5 Vietnam M Commerce Market Trends |
6 Vietnam M Commerce Market, By Types |
6.1 Vietnam M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Vietnam M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Vietnam M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Vietnam M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Vietnam M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Vietnam M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Vietnam M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Vietnam M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Vietnam M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Vietnam M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Vietnam M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Vietnam M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Vietnam M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Vietnam M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Vietnam M Commerce Market Import-Export Trade Statistics |
7.1 Vietnam M Commerce Market Export to Major Countries |
7.2 Vietnam M Commerce Market Imports from Major Countries |
8 Vietnam M Commerce Market Key Performance Indicators |
8.1 Average order value in m-commerce transactions |
8.2 Percentage of mobile users engaging in m-commerce activities |
8.3 Rate of growth in mobile app downloads for e-commerce platforms |
9 Vietnam M Commerce Market - Opportunity Assessment |
9.1 Vietnam M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Vietnam M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Vietnam M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Vietnam M Commerce Market - Competitive Landscape |
10.1 Vietnam M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Vietnam M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here