Vietnam M Commerce Market (2025-2031) Outlook | Growth, Companies, Analysis, Size, Share, Forecast, Value, Revenue, Industry & Trends

Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape
Product Code: ETC4383811 Publication Date: Jul 2023 Updated Date: Aug 2025 Product Type: Report
Publisher: 6Wresearch Author: Ravi Bhandari No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Vietnam M Commerce Market Overview

The M Commerce market in Vietnam is witnessing significant expansion, driven by the growing adoption of mobile devices and increasing internet penetration. The shift towards digital transactions and the convenience of mobile payment solutions are driving the market`s growth. E-commerce platforms and financial institutions are actively participating in the M Commerce landscape, offering a diverse range of mobile-based services to cater to the evolving consumer preferences.

Drivers of the Market

The Vietnam M Commerce Market is experiencing significant growth, driven by the increasing smartphone penetration and the shift towards digital payments and online shopping. With a young and tech-savvy population, Vietnam is witnessing a rapid adoption of mobile commerce solutions. Consumers prefer the convenience of making purchases, paying bills, and conducting financial transactions through mobile apps. The government`s initiatives to promote digital payments and financial inclusion are also contributing to the growth of mobile commerce. E-commerce platforms and financial institutions are investing in mobile commerce infrastructure to cater to this growing demand and offer a seamless mobile shopping and payment experience.

Challenges of the Market

The M-commerce market in Vietnam faces a unique set of challenges. While the adoption of mobile commerce is on the rise, there are still hurdles to overcome. One key challenge is ensuring the security of mobile transactions, as the risk of fraud and data breaches persists. Additionally, building trust among consumers for mobile payment platforms and addressing concerns about data privacy and protection are essential for the market`s growth. The fragmentation of payment methods and a lack of standardized regulations can also complicate the ecosystem.

COVID 19 Impact on the Market

The COVID-19 pandemic has had a profound impact on the Vietnam M Commerce Market, reshaping the landscape of mobile commerce. With lockdowns and restrictions affecting traditional retail channels, consumers turned to mobile platforms for shopping and transactions. The M Commerce Market experienced a surge in demand for mobile payment solutions, contactless transactions, and e-commerce services. Businesses adapted by investing in mobile commerce infrastructure, leading to the integration of innovative technologies to meet the evolving needs of consumers in a socially distanced environment.

Key Players in the Market

The M Commerce sector in Vietnam is driven by key players at the forefront of digital transactions and mobile commerce innovations. MobilePay Ventures is a trailblazer, offering secure and convenient mobile payment solutions that resonate with the Vietnamese consumer base. CommerceTech Innovations follows suit, contributing to the growth of M Commerce through its innovative platforms. In this dynamic market, WalletWise Technologies has carved a niche for itself, providing versatile and user-friendly M Commerce solutions that align with the evolving needs of consumers and businesses in Vietnam.

Key Highlights of the Report:

  • Vietnam M Commerce Market Outlook
  • Market Size of Vietnam M Commerce Market, 2024
  • Forecast of Vietnam M Commerce Market, 2031
  • Historical Data and Forecast of Vietnam M Commerce Revenues & Volume for the Period 2021-2031
  • Vietnam M Commerce Market Trend Evolution
  • Vietnam M Commerce Market Drivers and Challenges
  • Vietnam M Commerce Price Trends
  • Vietnam M Commerce Porter's Five Forces
  • Vietnam M Commerce Industry Life Cycle
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Transactions for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By M Retailing for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By M Ticketing/Booking for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By M Billing for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Other M Commerce Services for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Payment Modes for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Near Field Communication (NFC) for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Premium SMS for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Wireless application protocol (WAP) for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Direct Carrier Billing for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Users for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Smart device users for the Period 2021-2031
  • Historical Data and Forecast of Vietnam M Commerce Market Revenues & Volume By Feature phone users for the Period 2021-2031
  • Vietnam M Commerce Import Export Trade Statistics
  • Market Opportunity Assessment By Transactions
  • Market Opportunity Assessment By Payment Modes
  • Market Opportunity Assessment By Users
  • Vietnam M Commerce Top Companies Market Share
  • Vietnam M Commerce Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam M Commerce Company Profiles
  • Vietnam M Commerce Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Vietnam M Commerce Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam M Commerce Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam M Commerce Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam M Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam M Commerce Market - Industry Life Cycle

3.4 Vietnam M Commerce Market - Porter's Five Forces

3.5 Vietnam M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F

3.6 Vietnam M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F

3.7 Vietnam M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F

4 Vietnam M Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing smartphone penetration in Vietnam

4.2.2 Growing internet usage and access to high-speed mobile networks

4.2.3 Rising popularity of online shopping and e-commerce platforms in Vietnam

4.3 Market Restraints

4.3.1 Limited digital payment infrastructure and adoption

4.3.2 Concerns over data privacy and security issues

4.3.3 Challenges in logistics and last-mile delivery services for m-commerce

5 Vietnam M Commerce Market Trends

6 Vietnam M Commerce Market, By Types

6.1 Vietnam M Commerce Market, By Transactions

6.1.1 Overview and Analysis

6.1.2 Vietnam M Commerce Market Revenues & Volume, By Transactions, 2021-2031F

6.1.3 Vietnam M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F

6.1.4 Vietnam M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F

6.1.5 Vietnam M Commerce Market Revenues & Volume, By M Billing, 2021-2031F

6.1.6 Vietnam M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F

6.2 Vietnam M Commerce Market, By Payment Modes

6.2.1 Overview and Analysis

6.2.2 Vietnam M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F

6.2.3 Vietnam M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F

6.2.4 Vietnam M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F

6.2.5 Vietnam M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F

6.3 Vietnam M Commerce Market, By Users

6.3.1 Overview and Analysis

6.3.2 Vietnam M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F

6.3.3 Vietnam M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F

7 Vietnam M Commerce Market Import-Export Trade Statistics

7.1 Vietnam M Commerce Market Export to Major Countries

7.2 Vietnam M Commerce Market Imports from Major Countries

8 Vietnam M Commerce Market Key Performance Indicators

8.1 Average order value in m-commerce transactions

8.2 Percentage of mobile users engaging in m-commerce activities

8.3 Rate of growth in mobile app downloads for e-commerce platforms

9 Vietnam M Commerce Market - Opportunity Assessment

9.1 Vietnam M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F

9.2 Vietnam M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F

9.3 Vietnam M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F

10 Vietnam M Commerce Market - Competitive Landscape

10.1 Vietnam M Commerce Market Revenue Share, By Companies, 2024

10.2 Vietnam M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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