| Product Code: ETC12929588 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Marzipan Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Marzipan Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Marzipan Market - Industry Life Cycle |
3.4 Vietnam Marzipan Market - Porter's Five Forces |
3.5 Vietnam Marzipan Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Marzipan Market Revenues & Volume Share, By Almond Content, 2021 & 2031F |
3.7 Vietnam Marzipan Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.8 Vietnam Marzipan Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Marzipan Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for unique and premium desserts |
4.2.2 Growing popularity of international cuisines and confectionery items in Vietnam |
4.2.3 Rising disposable income levels leading to higher spending on gourmet food products |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of marzipan in traditional Vietnamese cuisine |
4.3.2 High cost of imported marzipan ingredients impacting product pricing and affordability |
4.3.3 Competition from local alternatives and substitutes in the dessert market |
5 Vietnam Marzipan Market Trends |
6 Vietnam Marzipan Market, By Types |
6.1 Vietnam Marzipan Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Marzipan Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Vietnam Marzipan Market Revenues & Volume, By Traditional, 2021 - 2031F |
6.1.4 Vietnam Marzipan Market Revenues & Volume, By Low-Sugar, 2021 - 2031F |
6.1.5 Vietnam Marzipan Market Revenues & Volume, By Flavored, 2021 - 2031F |
6.2 Vietnam Marzipan Market, By Almond Content |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Marzipan Market Revenues & Volume, By 50-70% Almonds, 2021 - 2031F |
6.2.3 Vietnam Marzipan Market Revenues & Volume, By 30-50% Almonds, 2021 - 2031F |
6.2.4 Vietnam Marzipan Market Revenues & Volume, By Added Chocolate, 2021 - 2031F |
6.3 Vietnam Marzipan Market, By Packaging Type |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Marzipan Market Revenues & Volume, By Boxed, 2021 - 2031F |
6.3.3 Vietnam Marzipan Market Revenues & Volume, By Pouches, 2021 - 2031F |
6.3.4 Vietnam Marzipan Market Revenues & Volume, By Bulk, 2021 - 2031F |
6.4 Vietnam Marzipan Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Marzipan Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.3 Vietnam Marzipan Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.4.4 Vietnam Marzipan Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
7 Vietnam Marzipan Market Import-Export Trade Statistics |
7.1 Vietnam Marzipan Market Export to Major Countries |
7.2 Vietnam Marzipan Market Imports from Major Countries |
8 Vietnam Marzipan Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on marzipan as a gourmet dessert ingredient |
8.2 Number of new product launches and collaborations featuring marzipan in the Vietnamese market |
8.3 Growth in the number of specialty bakeries and confectionery shops offering marzipan-based products |
9 Vietnam Marzipan Market - Opportunity Assessment |
9.1 Vietnam Marzipan Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Marzipan Market Opportunity Assessment, By Almond Content, 2021 & 2031F |
9.3 Vietnam Marzipan Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
9.4 Vietnam Marzipan Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Marzipan Market - Competitive Landscape |
10.1 Vietnam Marzipan Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Marzipan Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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