Product Code: ETC298290 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam minced beef market has witnessed significant growth in recent years, driven by changing consumer preferences and a growing interest in Western cuisine. The rising income levels and urbanization in Vietnam have contributed to the increased consumption of minced beef in various culinary dishes. As a result, both domestic production and imports of minced beef have seen a steady rise. This market presents opportunities for local meat processors, importers, and restaurants to cater to the evolving tastes of Vietnamese consumers.
The Vietnam minced beef market is witnessing growth primarily due to changing consumer preferences and an increasing appetite for Western-style cuisine. As Vietnam economy continues to grow, there is a rising middle-class population with higher disposable incomes. This demographic shift has led to greater demand for meat products, including minced beef, as consumers explore new culinary experiences and incorporate minced beef into their diets. Additionally, the influence of international food trends and the growth of fast-food chains have contributed to the expansion of the minced beef market in Vietnam.
The Vietnam minced beef market confronts challenges related to food safety and supply chain management. Ensuring the safety of minced beef products, especially in the context of the global food supply chain, is a top priority. Stringent food safety regulations and traceability requirements necessitate robust quality control measures and supply chain transparency, which can be difficult to implement and maintain across all stages of production and distribution.
The Vietnam minced beef market, while relatively less affected by the pandemic compared to other industries, did experience changes in consumer behavior. With restaurant closures and social distancing measures, there was a shift towards home cooking. This prompted an increased interest in minced beef as a versatile ingredient for home-cooked meals. E-commerce and home delivery services also gained prominence in distributing minced beef products.
The Vietnam minced beef market is characterized by the participation of local meat processing companies like CP Group, Vissan, and Masan MeatLife. These companies have been instrumental in meeting the growing demand for minced beef products in Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Minced Beef Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Minced Beef Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Minced Beef Market - Industry Life Cycle |
3.4 Vietnam Minced Beef Market - Porter's Five Forces |
3.5 Vietnam Minced Beef Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Minced Beef Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Minced Beef Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness about the health benefits of consuming lean minced beef |
4.2.2 Growing demand for convenient and ready-to-cook food products in Vietnam |
4.2.3 Rising disposable income leading to higher spending on premium meat products |
4.3 Market Restraints |
4.3.1 Price volatility of beef due to fluctuations in global supply and demand |
4.3.2 Competition from alternative protein sources like chicken and pork |
4.3.3 Challenges in maintaining consistent quality and safety standards in the supply chain |
5 Vietnam Minced Beef Market Trends |
6 Vietnam Minced Beef Market, By Types |
6.1 Vietnam Minced Beef Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Minced Beef Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Vietnam Minced Beef Market Revenues & Volume, By Brisket, 2021-2031F |
6.1.4 Vietnam Minced Beef Market Revenues & Volume, By Shank, 2021-2031F |
6.1.5 Vietnam Minced Beef Market Revenues & Volume, By Loin, 2021-2031F |
6.1.6 Vietnam Minced Beef Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Minced Beef Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Minced Beef Market Revenues & Volume, By Direct To Consumer, 2021-2031F |
6.2.3 Vietnam Minced Beef Market Revenues & Volume, By Food Service, 2021-2031F |
7 Vietnam Minced Beef Market Import-Export Trade Statistics |
7.1 Vietnam Minced Beef Market Export to Major Countries |
7.2 Vietnam Minced Beef Market Imports from Major Countries |
8 Vietnam Minced Beef Market Key Performance Indicators |
8.1 Consumer perception and demand for quality minced beef products |
8.2 Adoption rate of minced beef in traditional Vietnamese dishes |
8.3 Number of new product innovations and launches in the minced beef segment |
8.4 Growth in the number of retail outlets offering minced beef products |
8.5 Percentage of repeat purchases and customer loyalty for minced beef brands |
9 Vietnam Minced Beef Market - Opportunity Assessment |
9.1 Vietnam Minced Beef Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Minced Beef Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Minced Beef Market - Competitive Landscape |
10.1 Vietnam Minced Beef Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Minced Beef Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |