| Product Code: ETC4401991 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Mobile Analytics market in Vietnam is witnessing increased adoption as mobile applications play a central role in the digital landscape. Businesses are leveraging mobile analytics solutions to gain insights into user behavior, enhance user experience, and optimize mobile app performance. With the growing prevalence of smartphones and mobile apps, the Vietnam mobile analytics market is becoming a crucial component of digital strategy, enabling organizations to stay agile and responsive in a mobile-first environment.
The Vietnam Mobile Analytics market is propelled by the increasing usage of smartphones and mobile apps. Mobile analytics tools help businesses gain insights into user behavior, app performance, and customer engagement. With the rise of e-commerce, mobile payments, and app-based services in Vietnam, companies are investing in mobile analytics to improve the user experience, drive conversions, and optimize their mobile strategies.
In the Vietnam mobile analytics market, one of the primary challenges is the rapid evolution of mobile technology. Keeping up with the constantly changing mobile platforms and devices is a significant hurdle for analytics providers. Data privacy and security concerns are also pressing issues, especially with the increased reliance on mobile apps and services. Additionally, capturing accurate and actionable data from mobile users can be challenging due to the diverse and fragmented nature of the mobile ecosystem in Vietnam.
In the wake of the COVID-19 pandemic, the mobile analytics market in Vietnam has experienced notable shifts in usage patterns and consumer behavior. The increased reliance on mobile devices for remote work, online education, and entertainment has created a demand for robust mobile analytics solutions. Businesses are leveraging mobile analytics to gain insights into user behavior, optimize mobile app performance, and enhance the overall mobile user experience. The pandemic has accelerated the digital transformation journey, making mobile analytics a critical component for organizations seeking to adapt to changing market dynamics and meet the evolving expectations of mobile users.
Vietnam`s Mobile Analytics market has witnessed the impact of key players like VNPT Technology, excelling in mobile data analytics, and VNG Corporation, contributing to the market`s growth with innovative solutions. MobiFone Corporation and FPT Corporation have also played crucial roles in shaping the Mobile Analytics landscape, providing businesses with valuable insights into mobile user behavior and preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Mobile Analytics Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Mobile Analytics Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Mobile Analytics Market - Industry Life Cycle |
3.4 Vietnam Mobile Analytics Market - Porter's Five Forces |
3.5 Vietnam Mobile Analytics Market Revenues & Volume Share, By Type , 2021 & 2031F |
3.6 Vietnam Mobile Analytics Market Revenues & Volume Share, By Deployment Models, 2021 & 2031F |
3.7 Vietnam Mobile Analytics Market Revenues & Volume Share, By Verticals, 2021 & 2031F |
4 Vietnam Mobile Analytics Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Vietnam |
4.2.2 Rising demand for real-time data analytics solutions |
4.2.3 Growing adoption of mobile applications by businesses in Vietnam |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of mobile analytics among businesses |
4.3.2 Data privacy and security concerns |
4.3.3 Lack of skilled professionals in the field of mobile analytics in Vietnam |
5 Vietnam Mobile Analytics Market Trends |
6 Vietnam Mobile Analytics Market, By Types |
6.1 Vietnam Mobile Analytics Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Mobile Analytics Market Revenues & Volume, By Type , 2021-2031F |
6.1.3 Vietnam Mobile Analytics Market Revenues & Volume, By Mobile advertisement and marketing analytics, 2021-2031F |
6.1.4 Vietnam Mobile Analytics Market Revenues & Volume, By In-app behavioral analytics, 2021-2031F |
6.1.5 Vietnam Mobile Analytics Market Revenues & Volume, By Application performance analytics, 2021-2031F |
6.1.6 Vietnam Mobile Analytics Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Mobile Analytics Market, By Deployment Models |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Mobile Analytics Market Revenues & Volume, By Cloud, 2021-2031F |
6.2.3 Vietnam Mobile Analytics Market Revenues & Volume, By On-premise, 2021-2031F |
6.3 Vietnam Mobile Analytics Market, By Verticals |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Mobile Analytics Market Revenues & Volume, By Banking, Financial services, and Insurance (BFSI), 2021-2031F |
6.3.3 Vietnam Mobile Analytics Market Revenues & Volume, By Manufacturing, 2021-2031F |
6.3.4 Vietnam Mobile Analytics Market Revenues & Volume, By Transportation and Logistics, 2021-2031F |
6.3.5 Vietnam Mobile Analytics Market Revenues & Volume, By Retail and e-Commerce, 2021-2031F |
6.3.6 Vietnam Mobile Analytics Market Revenues & Volume, By Telecommunication and IT, 2021-2031F |
6.3.7 Vietnam Mobile Analytics Market Revenues & Volume, By Media and Entertainment, 2021-2031F |
6.3.8 Vietnam Mobile Analytics Market Revenues & Volume, By Healthcare and life science, 2021-2031F |
6.3.9 Vietnam Mobile Analytics Market Revenues & Volume, By Healthcare and life science, 2021-2031F |
7 Vietnam Mobile Analytics Market Import-Export Trade Statistics |
7.1 Vietnam Mobile Analytics Market Export to Major Countries |
7.2 Vietnam Mobile Analytics Market Imports from Major Countries |
8 Vietnam Mobile Analytics Market Key Performance Indicators |
8.1 Average session duration of mobile analytics applications |
8.2 Number of active users of mobile analytics tools |
8.3 Percentage of businesses using mobile analytics solutions to make data-driven decisions |
8.4 Rate of adoption of predictive analytics in mobile applications |
8.5 Customer satisfaction score for mobile analytics services |
9 Vietnam Mobile Analytics Market - Opportunity Assessment |
9.1 Vietnam Mobile Analytics Market Opportunity Assessment, By Type , 2021 & 2031F |
9.2 Vietnam Mobile Analytics Market Opportunity Assessment, By Deployment Models, 2021 & 2031F |
9.3 Vietnam Mobile Analytics Market Opportunity Assessment, By Verticals, 2021 & 2031F |
10 Vietnam Mobile Analytics Market - Competitive Landscape |
10.1 Vietnam Mobile Analytics Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Mobile Analytics Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |