Vietnam Mobile Value Added Services (MVAS) Market (2025-2031) Outlook | Companies, Forecast, Size, Share, Analysis, Value, Trends, Growth, Industry & Revenue

Vietnam Mobile Added Services (MVAS) Market Overview

The Mobile Added Services (MVAS) market in Vietnam is experiencing significant growth driven by the widespread adoption of mobile technologies. With the increasing penetration of smartphones and expanding mobile networks, MVAS providers are witnessing rising demand for value-added services. These services go beyond traditional voice and messaging, encompassing diverse offerings such as mobile banking, entertainment, and lifestyle applications. The competitive landscape is evolving as providers strive to offer innovative and personalized MVAS to cater to the dynamic preferences of Vietnamese consumers.

Drivers of the Market

The Vietnam Mobile Added Services (MVAS) market is on the rise, driven by various factors. One of the key drivers is the increasing smartphone penetration in the country. With a growing number of smartphone users, there is a rising demand for value-added services that enhance the mobile experience. MVAS offerings include entertainment, lifestyle, and productivity apps, mobile gaming, and content subscriptions, among others. These services not only cater to consumer demands but also create revenue opportunities for mobile service providers. Furthermore, the adoption of mobile payment solutions and digital wallets is boosting the MVAS market, as consumers seek convenient and secure ways to make payments and access services via their mobile devices. The MVAS market is expected to continue growing as innovative services and partnerships emerge.

Challenges of the Market

In the Vietnam Mobile Added Services (MVAS) market, several challenges affect the industry`s growth and development. One significant issue is the ever-evolving technology landscape, with constant innovations and updates creating a fast-paced environment that businesses must adapt to quickly. Monetization of MVAS can be challenging, as customers may be hesitant to pay for added services or content in a price-sensitive market. Regulatory requirements and restrictions can also hinder the introduction of certain MVAS offerings. Additionally, competition is fierce, with numerous providers vying for a share of the market, making it essential for companies to create compelling offerings and marketing strategies to gain a competitive edge. Lastly, ensuring a seamless and secure user experience in the mobile environment is an ongoing challenge, with potential vulnerabilities and the need for robust cybersecurity measures.

COVID 19 Impact on the Market

The MVAS market in Vietnam may have experienced shifts in consumer preferences and increased demand for value-added mobile services during the COVID-19 pandemic. As people relied more on mobile devices for communication, entertainment, and daily tasks, the MVAS market likely adapted to cater to these evolving needs.

Key Players in the Market

In the Vietnam Mobile Added Services (MVAS) market, key players such as VinaPhone and MobiFone are central to providing a diverse range of value-added services. VinaPhone stands out as a major contributor, offering innovative MVAS solutions that enhance the mobile experience for users. MobiFone complements this by leveraging its extensive network infrastructure to deliver a wide array of mobile added services, contributing to the growth of the MVAS market in Vietnam.

Key Highlights of the Report:

• Vietnam Mobile Value Added Services (MVAS) Market Outlook
• Market Size of Vietnam Mobile Value Added Services (MVAS) Market, 2024
• Forecast of Vietnam Mobile Value Added Services (MVAS) Market, 2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Revenues & Volume for the Period 2021-2031
• Vietnam Mobile Value Added Services (MVAS) Market Trend Evolution
• Vietnam Mobile Value Added Services (MVAS) Market Drivers and Challenges
• Vietnam Mobile Value Added Services (MVAS) Price Trends
• Vietnam Mobile Value Added Services (MVAS) Porter's Five Forces
• Vietnam Mobile Value Added Services (MVAS) Industry Life Cycle
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Solution for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By SMS for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By MMS for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Location Based Services for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Email & IM for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Money for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Advertising for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Mobile Infotainment for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By End User for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By SMBs for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Enterprises for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Vertical for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By BFSI for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Media and Entertainment for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Healthcare for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Education for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Retail for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Government for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Telecom & IT for the Period 2021-2031
• Historical Data and Forecast of Vietnam Mobile Value Added Services (MVAS) Market Revenues & Volume By Others for the Period 2021-2031
• Vietnam Mobile Value Added Services (MVAS) Import Export Trade Statistics
• Market Opportunity Assessment By Solution
• Market Opportunity Assessment By End User
• Market Opportunity Assessment By Vertical
• Vietnam Mobile Value Added Services (MVAS) Top Companies Market Share
• Vietnam Mobile Value Added Services (MVAS) Competitive Benchmarking By Technical and Operational Parameters
• Vietnam Mobile Value Added Services (MVAS) Company Profiles
• Vietnam Mobile Value Added Services (MVAS) Key Strategic Recommendations