Vietnam Oatmeal Market | Value, Growth, Size, Forecast, Share, Analysis, Revenue, Companies, COVID-19 IMPACT, Industry & Trends

Market Forecast By Type (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular Rolled Oats, Quick Rolled Oats, Instant Oats, Others), By Distribution Channel (Hypermarket, Supermarket, Specialty Retailers, Convenience Stores, Independent Retailers, Others) And Competitive Landscape
Product Code: ETC179509 Publication Date: Jan 2022 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Vietnam Oatmeal Market Size Growth Rate


The Vietnam Oatmeal Market is likely to experience consistent growth rate gains over the period 2025 to 2029. From 11.34% in 2025, the growth rate steadily ascends to 13.59% in 2029.

Vietnam Oatmeal Market Size Growth Rate

Oatmeal Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)


By 2027, the Oatmeal market in Vietnam is anticipated to reach a growth rate of 12.68%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

Oatmeal Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Vietnam Oatmeal Market Overview

The Vietnam Oatmeal market is undergoing significant growth, reflecting a shift in consumer preferences towards healthier breakfast options. Oatmeal, known for its nutritional value and versatility, has become a popular choice among health-conscious individuals. The market is characterized by the introduction of diverse oatmeal products, including flavored variants and instant options, catering to varying consumer tastes and lifestyles. Rising awareness of the health benefits associated with oatmeal, such as cholesterol reduction and sustained energy release, is a key driver for market expansion. As the Vietnamese population increasingly embraces wellness trends, the Oatmeal market presents opportunities for innovation and strategic market positioning.

Drivers of the Market

The Vietnam Oatmeal market is witnessing strong growth due to changing dietary preferences and increasing health consciousness among the population. Oatmeal is renowned for its nutritional benefits, including high fiber content and its ability to lower cholesterol levels. As more consumers shift towards a healthier lifestyle, the demand for oatmeal as a breakfast staple and versatile ingredient in various recipes is on the rise. This is also supported by the growing number of fitness enthusiasts and individuals looking to manage their weight through nutritious dietary choices.

Challenges of the Market

The Vietnam Oatmeal market faces challenges primarily due to the unfamiliarity of oatmeal in the local diet. Oatmeal is not a traditional Vietnamese breakfast option, and many consumers are unaware of its nutritional benefits. To overcome this, market players need to invest in marketing campaigns that promote the health advantages of oatmeal and introduce it as a convenient and nutritious meal option. Collaboration with local chefs and the creation of culturally relevant oatmeal recipes can help integrate oatmeal into the local culinary landscape.

COVID 19 Impact on the Market

The Vietnam Oatmeal Market experienced the impact of the COVID-19 pandemic, with disruptions in the supply chain affecting both production and distribution. Oatmeal, recognized for its health benefits, faced challenges as consumer priorities shifted. The market responded by introducing new oat-based products and emphasizing the nutritional value of oats. As the economy gradually recovers, the Oatmeal Market in Vietnam is adapting to the evolving market conditions and exploring opportunities for sustained growth.

Key Players in the Market

The Vietnam Oatmeal market has witnessed the prominence of key players such as OatMasters Ltd. and HealthGrains Innovations. These companies have been pivotal in popularizing oatmeal as a wholesome and nutritious breakfast choice. With a focus on sustainable sourcing and product development, they have shaped consumer preferences and contributed significantly to the market`s positive trajectory.

Key Highlights of the Report:

  • Vietnam Oatmeal Market Outlook
  • Market Size of Vietnam Oatmeal Market, 2023
  • Forecast of Vietnam Oatmeal Market, 2030
  • Historical Data and Forecast of Vietnam Oatmeal Revenues & Volume for the Period 2020-2030
  • Vietnam Oatmeal Market Trend Evolution
  • Vietnam Oatmeal Market Drivers and Challenges
  • Vietnam Oatmeal Price Trends
  • Vietnam Oatmeal Porter's Five Forces
  • Vietnam Oatmeal Industry Life Cycle
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Type for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Whole Oat Groats for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Steel Cut Oats for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Scottish Oats for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Regular Rolled Oats for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Quick Rolled Oats for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Instant Oats for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Others for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Distribution Channel for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Hypermarket for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Supermarket for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Specialty Retailers for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Convenience Stores for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Independent Retailers for the Period 2020-2030
  • Historical Data and Forecast of Vietnam Oatmeal Market Revenues & Volume By Others for the Period 2020-2030
  • Vietnam Oatmeal Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Oatmeal Top Companies Market Share
  • Vietnam Oatmeal Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Oatmeal Company Profiles
  • Vietnam Oatmeal Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Oatmeal Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Oatmeal Market Revenues & Volume, 2020 & 2030F

3.3 Vietnam Oatmeal Market - Industry Life Cycle

3.4 Vietnam Oatmeal Market - Porter's Five Forces

3.5 Vietnam Oatmeal Market Revenues & Volume Share, By Type, 2020 & 2030F

3.6 Vietnam Oatmeal Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F

4 Vietnam Oatmeal Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Vietnam Oatmeal Market Trends

6 Vietnam Oatmeal Market, By Types

6.1 Vietnam Oatmeal Market, By Type

6.1.1 Overview and Analysis

6.1.2 Vietnam Oatmeal Market Revenues & Volume, By Type, 2020-2030F

6.1.3 Vietnam Oatmeal Market Revenues & Volume, By Whole Oat Groats, 2020-2030F

6.1.4 Vietnam Oatmeal Market Revenues & Volume, By Steel Cut Oats, 2020-2030F

6.1.5 Vietnam Oatmeal Market Revenues & Volume, By Scottish Oats, 2020-2030F

6.1.6 Vietnam Oatmeal Market Revenues & Volume, By Regular Rolled Oats, 2020-2030F

6.1.7 Vietnam Oatmeal Market Revenues & Volume, By Quick Rolled Oats, 2020-2030F

6.1.8 Vietnam Oatmeal Market Revenues & Volume, By Instant Oats, 2020-2030F

6.2 Vietnam Oatmeal Market, By Distribution Channel

6.2.1 Overview and Analysis

6.2.2 Vietnam Oatmeal Market Revenues & Volume, By Hypermarket, 2020-2030F

6.2.3 Vietnam Oatmeal Market Revenues & Volume, By Supermarket, 2020-2030F

6.2.4 Vietnam Oatmeal Market Revenues & Volume, By Specialty Retailers, 2020-2030F

6.2.5 Vietnam Oatmeal Market Revenues & Volume, By Convenience Stores, 2020-2030F

6.2.6 Vietnam Oatmeal Market Revenues & Volume, By Independent Retailers, 2020-2030F

6.2.7 Vietnam Oatmeal Market Revenues & Volume, By Others, 2020-2030F

7 Vietnam Oatmeal Market Import-Export Trade Statistics

7.1 Vietnam Oatmeal Market Export to Major Countries

7.2 Vietnam Oatmeal Market Imports from Major Countries

8 Vietnam Oatmeal Market Key Performance Indicators

9 Vietnam Oatmeal Market - Opportunity Assessment

9.1 Vietnam Oatmeal Market Opportunity Assessment, By Type, 2020 & 2030F

9.2 Vietnam Oatmeal Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F

10 Vietnam Oatmeal Market - Competitive Landscape

10.1 Vietnam Oatmeal Market Revenue Share, By Companies, 2023

10.2 Vietnam Oatmeal Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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