Market Forecast By Product Type (Alcoholic, Non-Alcoholic), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retailers, Other Distribution Channels) And Competitive Landscape
Product Code: ETC10080462 | Publication Date: Sep 2024 | Updated Date: May 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Report Name | Vietnam Organic Beverages Market |
Forecast Period | 2025-2031 |
CAGR | 6.8% |
Growing Sector | Beverages |
The Vietnam organic beverages market report thoroughly covers the market byproduct type and by distribution channel. The report provides an unbiased and detailed analysis of the on-going market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Vietnam organic beverages market is projected to grow driven by increased awareness of the health benefits of organically grown food and beverage, growing concern about the use of harmful chemicals in conventional farming along with the rising demand for sustainable agriculture policies.In addition, the market growth is also driven by increasing health consciousness among consumers and growing inclination towards organic teas and fruit/vegetable juices. Moreover, the consumers are aware of the negative impact of consuming adulterated milk products and other chemical based drinks in the country. Additionally, rising disposable incomes of consumers growing concerns regarding health issues associated with consuming un healthy beverage products will further enhance the market growth in the next few years.
According to 6Wresearch,the Vietnam Organic Beverages market size is projected to grow at a CAGR of 6.8% during 2025-2031.The growth is primarily driven by rising health consciousness, improved living standards, and growing awareness of the environmental impact of conventional farming practices across the country. Moreover, rising demand for sustainable and environmentally friendly agricultural practices as well as rising awareness of harmful health effects of pesticides and other chemicals used in traditional farming practices are some of the key factors which will further support the market growth in future. In addition, the growth of online distribution channels offering premium quality organic beverage products at competitive prices have further supported the organic beverage market growth in Vietnam as it is more convenient channel as compared to the traditional distribution methods. However, rising prices of raw materials due to economic slowdown as well as rising competition among players might hinder the market growth in future.
The evolution of e commerce and online mediums have made these organic beverage products easily available through online platforms at competitive prices across the globe.
Rising consumer awareness regarding consumption of organic and natural beverage products
Growing concerns regarding health issues associated with consuming unhealthy beverage products
Increasing spending capacity of consumers to opt for organic and natural beverage products
The incorporation innovative farming technology and introduction of technologically advanced equipments are offering better yield and superior quality of beverage products.
The organic beverage products are witnessing growth in demand across the food and beverage industry. The companies are producing and supplying organic products to enhanced their productivity and profitability in the competitive enviornment.
Emerging regions are witnessing a surge in personal disposable incomes and increasing consciousness towards healthy beverage products. These factors are offering tremondous prospects for industrialists and stakeholders to offer affordable beverage products in these regions.
The Vietnam organic beveragesIndustry is still in its early stages, but there are a growing number of key players in the industry. Some of the major players in the market include TH Group, Vinamilk and international companies including Nestlé and Danone. Additionally, some of these players hold majority of the Vietnam Organic Beverages market share. Moreover, players are adopting innovative farming technology and using technologically advanced equipments to enhance their productivity. Additionally, companies are going for acquisitions and partnerships to enhance their productivity.Moreover, companies have also invested heavily in promoting the benefits of organic farming over traditional farming techniques. This has aided in changing the perception of consumers towards organic beverage products. These companies are investing in research and development activities to enhance their product portfolio in the market.
The government in Vietnam has adopted initiatives to reassure the growth of organic farming through a number of programs in the country. The government in Vietnam has also introduced several initiatives aimed at enhancing the productivity and beverage security. Further, these initiatives have boosted the Vietnam Organic Beverages market revenues. Moreover, the government is also offering various tax incentives to produce better quality beverage through technological innovation and implementing sustainable farming practices. The government is also concentrating to enhance domestic production and reduce dependencies on imports to boost local production and farming practices.
The Vietnam organic beverages market has substantial growth opportunities over the years supported by favourable government initiatives increasing health consciousness along with expanding export opportunities in the country. Moreover, rising disposable incomes as well as changing consumer’s preference towards organic beverage products will further support the market growth. In addition, the players are constantly concentrating to expand their marketing strategies as well as distribution networks to enhance their market reach. The market has also witnessed proliferation of online distribution platforms in recent years as they are cost effective and saves time.
According to Dhaval, Research Manager, 6Wresearch,the most significant growth is expected in the Non-Alcoholic beverages category. The growth is primarily driven by rising health consciousness among consumers as consumers are increasingly seeking healthier alternatives to traditional sugary drinks. The market has also witnessed a massive growth in functional drinks. Moreover, modern lifestyles and busy schedules of youth have also spurred the demand for non-alcoholic beverages among consumers.
The supermarkets/hypermarkets constitute majority of the market share in the overall Vietnam organic beverages market. The supermarkets/hypermarkets offer convenience to the customers to select their daily beverages requirement under one single roof. Aditionally, the demand is principally driven by rising number of restaurants, hotels, and beverageservice providers looking for organic beverages options to cater to health-conscious customers in the country.
The report offers a comprehensive study of the subsequent market segments
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Organic Beverages Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Organic Beverages Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Organic Beverages Market - Industry Life Cycle |
3.4 Vietnam Organic Beverages Market - Porter's Five Forces |
3.5 Vietnam Organic Beverages Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Vietnam Organic Beverages Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Organic Beverages Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Organic Beverages Market Trends |
6 Vietnam Organic Beverages Market, By Types |
6.1 Vietnam Organic Beverages Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Organic Beverages Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Vietnam Organic Beverages Market Revenues & Volume, By Alcoholic, 2021- 2031F |
6.1.4 Vietnam Organic Beverages Market Revenues & Volume, By Non-Alcoholic, 2021- 2031F |
6.2 Vietnam Organic Beverages Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Organic Beverages Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Vietnam Organic Beverages Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Vietnam Organic Beverages Market Revenues & Volume, By Specialist Retailers, 2021- 2031F |
6.2.5 Vietnam Organic Beverages Market Revenues & Volume, By Online Retailers, 2021- 2031F |
6.2.6 Vietnam Organic Beverages Market Revenues & Volume, By Other Distribution Channels, 2021- 2031F |
7 Vietnam Organic Beverages Market Import-Export Trade Statistics |
7.1 Vietnam Organic Beverages Market Export to Major Countries |
7.2 Vietnam Organic Beverages Market Imports from Major Countries |
8 Vietnam Organic Beverages Market Key Performance Indicators |
9 Vietnam Organic Beverages Market - Opportunity Assessment |
9.1 Vietnam Organic Beverages Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Vietnam Organic Beverages Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Organic Beverages Market - Competitive Landscape |
10.1 Vietnam Organic Beverages Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Organic Beverages Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |