Vietnam Packaged Salad Market (2025-2031) | Companies, Growth, Analysis, Size, Forecast, Share, Value, Revenue, Trends & Industry

Market Forecast By Product (Vegetarian, Non-Vegetarian), By Processing (Organic, Conventional), By Distribution Channel (Online Stores, Offline Stores) And Competitive Landscape

Product Code: ETC175609 Publication Date: Jan 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Topics Covered in the Vietnam Packaged Salad Market

Vietnam Packaged Salad Market report thoroughly covers the market by product, by processing, and by distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Vietnam Packaged Salad Market Synopsis

Vietnam Packaged Salad Market is gaining momentum as consumers prioritize convenient and healthy food options. The demand for ready-to-eat salads has surged, driven by an increasing awareness of the importance of a balanced diet. Market players are emphasizing freshness, quality, and sustainability in their packaged salad offerings to meet the discerning preferences of consumers. Urbanization and hectic lifestyles are further proliferating the Vietnam Packaged Salad Market Growth.

According to 6Wresearch, the Vietnam Packaged Salad Market size is expected to grew at a CAGR of 9.9% during the forecast period of 2025-2030. The market has seen remarkable growth in recent years, primarily due to changing consumer lifestyles and preferences. Busy urban lives have led to an increased demand for convenient and healthy food options, and packaged salads fit the bill perfectly. Moreover, increased health awareness among consumers has driven the adoption of packaged salads as a nutritious and time-saving meal option. The market growth is further propelled by the rising trend of eating out and the need for quick, on-the-go meals.

As a result, various food retailers and restaurants have started including packaged salads in their offerings, which has contributed significantly to the market`s expansion. However, the Vietnam Packaged Salad Industry confronts challenges concerning perishability and logistics. Maintaining the freshness and quality of packaged salads in a hot and humid climate can be a logistical challenge. Additionally, the market faces stiff competition from fresh and traditional Vietnamese dishes, which are often preferred over packaged salads.

Government policies and schemes introduced in the Vietnam Packaged Salad Market

The government launched the price stabilization program for fresh food including vegetables, including packaged salads. This scheme aims to stabilize the prices of essential food items by establishing a partnership between the government and food producers. The government has launched several quality and safety improvement schemes for veggies and fruits produced in the country, aiming to ensure better quality products for the consumers. Also, the government offers a wide range of export promotion schemes for exporting packaged salad to the global market. These government schemes offer financial support to the producers, exporters, and packaging companies, leading to a surge in the exports of packaged salad to different countries.

Prominent players in the Vietnam Packaged Salad Market

In the Vietnam Packaged Salad market, leading players include VinEco, Saigon Salad, and Fresh Deli. These companies specialize in providing high-quality packaged salads, catering to the rising demand for convenient and healthy food options. Through sustainable farming practices and efficient supply chain management, these key players establish themselves as reliable suppliers of fresh and nutritious packaged salads in the Vietnamese market.

Market by Product

According to Ayushi, Senior Research Analyst, 6Wresearch, Vegetarian salad options have been gaining immense popularity in Vietnam owing to the rising trend of plant-based diets. Additionally, non-vegetarian salads are also growing moderately among those who want a protein-rich salad option. While vegetarian salads dominate the Vietnam Packaged Salad Market Share.

Market by Distribution Channels

Based on Distribution Channels, online stores offer convenience and wider variety in product offerings. The pandemic also proliferated online sales, making it more relevant than ever. On the other hand, brick-and-mortar stores offer a physical shopping experience, which allows customers to visually inspect the products and offers immediate purchase satisfaction.

Key Attractiveness of the Report

  • 10 Years Market Numbers.
  • Historical Data Starting from 2021 to 2024.
  • Base Year: 2024.
  • Forecast Data until 2031.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report:

  • Vietnam Packaged Salad Market Outlook
  • Market Size of Vietnam Packaged Salad Market, 2024
  • Forecast of Vietnam Packaged Salad Market, 2031
  • Historical Data and Forecast of Vietnam Packaged Salad Revenues & Volume for the Period 2021-2031
  • Vietnam Packaged Salad Market Trend Evolution
  • Vietnam Packaged Salad Market Drivers and Challenges
  • Vietnam Packaged Salad Price Trends
  • Vietnam Packaged Salad Porter's Five Forces
  • Vietnam Packaged Salad Industry Life Cycle
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Vegetarian for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Non-Vegetarian for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Processing for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Organic for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Conventional for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Online Stores for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Packaged Salad Market Revenues & Volume By Offline Stores for the Period 2021-2031
  • Vietnam Packaged Salad Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Processing
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Packaged Salad Top Companies Market Share
  • Vietnam Packaged Salad Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Packaged Salad Company Profiles
  • Vietnam Packaged Salad Key Strategic Recommendations

Market Covered

The report offers a comprehensive study of the subsequent market segments:

By Product

  • Vegetarian
  • Non-Vegetarian

By Processing

  • Organic
  • Conventional

By Distribution Channel

  • Online Stores
  • Offline Stores

Vietnam Packaged Salad Market (2025-2031): FAQs

The Vietnam packaged salad market has seen steady growth in recent years.
The key driver for the increase in demand for packaged salads in Vietnam is the changing food habits and personality traits of millennials.
The leading players in the market are domestic brands, such as BibiNgon and Fresh Deli.
The consumers prefer lighter options of packaged salads such as Caesar and Vietnamese-style salads.
6Wresearch actively monitors the Vietnam Packaged Salad Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Packaged Salad Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Vietnam Packaged Salad Market Overview
3.1 Vietnam Country Macro Economic Indicators
3.2 Vietnam Packaged Salad Market Revenues & Volume, 2021 & 2031F
3.3 Vietnam Packaged Salad Market - Industry Life Cycle
3.4 Vietnam Packaged Salad Market - Porter's Five Forces
3.5 Vietnam Packaged Salad Market Revenues & Volume Share, By Product, 2021 & 2031F
3.6 Vietnam Packaged Salad Market Revenues & Volume Share, By Processing, 2021 & 2031F
3.7 Vietnam Packaged Salad Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F
4 Vietnam Packaged Salad Market Dynamics
4.1 Impact Analysis
4.2 Market Drivers
4.2.1 Increasing health consciousness and preference for convenient, ready-to-eat food options
4.2.2 Growing adoption of Western eating habits and salads as a healthy meal choice
4.2.3 Rising disposable income leading to higher spending on premium packaged salad products
4.3 Market Restraints
4.3.1 Limited awareness and availability of packaged salad options in certain regions of Vietnam
4.3.2 Challenges related to maintaining freshness and quality of packaged salads in a tropical climate
5 Vietnam Packaged Salad Market Trends
6 Vietnam Packaged Salad Market, By Types
6.1 Vietnam Packaged Salad Market, By Product
6.1.1 Overview and Analysis
6.1.2 Vietnam Packaged Salad Market Revenues & Volume, By Product, 2021-2031
6.1.3 Vietnam Packaged Salad Market Revenues & Volume, By Vegetarian, 2021-2031
6.1.4 Vietnam Packaged Salad Market Revenues & Volume, By Non-Vegetarian, 2021-2031
6.2 Vietnam Packaged Salad Market, By Processing
6.2.1 Overview and Analysis
6.2.2 Vietnam Packaged Salad Market Revenues & Volume, By Organic, 2021-2031
6.2.3 Vietnam Packaged Salad Market Revenues & Volume, By Conventional, 2021-2031
6.3 Vietnam Packaged Salad Market, By Distribution Channel
6.3.1 Overview and Analysis
6.3.2 Vietnam Packaged Salad Market Revenues & Volume, By Online Stores, 2021-2031
6.3.3 Vietnam Packaged Salad Market Revenues & Volume, By Offline Stores, 2021-2031
7 Vietnam Packaged Salad Market Import-Export Trade Statistics
7.1 Vietnam Packaged Salad Market Export to Major Countries
7.2 Vietnam Packaged Salad Market Imports from Major Countries
8 Vietnam Packaged Salad Market Key Performance Indicators
8.1 Average daily sales per outlet of packaged salads
8.2 Percentage of households purchasing packaged salads regularly
8.3 Number of new product launches and innovations in the packaged salad market
9 Vietnam Packaged Salad Market - Opportunity Assessment
9.1 Vietnam Packaged Salad Market Opportunity Assessment, By Product, 2021 & 2031F
9.2 Vietnam Packaged Salad Market Opportunity Assessment, By Processing, 2021 & 2031F
9.3 Vietnam Packaged Salad Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F
10 Vietnam Packaged Salad Market - Competitive Landscape
10.1 Vietnam Packaged Salad Market Revenue Share, By Companies, 2024
10.2 Vietnam Packaged Salad Market Competitive Benchmarking, By Operating and Technical Parameters
11 Company Profiles
12 Recommendations
13 Disclaimer
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