Market Forecast By Product (Vegetarian, Non-Vegetarian), By Processing (Organic, Conventional), By Distribution Channel (Online Stores, Offline Stores) And Competitive Landscape
Product Code: ETC175609 | Publication Date: Jan 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
Vietnam Packaged Salad Market report thoroughly covers the market by product, by processing, and by distribution channel. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
Vietnam Packaged Salad Market is gaining momentum as consumers prioritize convenient and healthy food options. The demand for ready-to-eat salads has surged, driven by an increasing awareness of the importance of a balanced diet. Market players are emphasizing freshness, quality, and sustainability in their packaged salad offerings to meet the discerning preferences of consumers. Urbanization and hectic lifestyles are further proliferating the Vietnam Packaged Salad Market Growth.
According to 6Wresearch, the Vietnam Packaged Salad Market size is expected to grew at a CAGR of 9.9% during the forecast period of 2025-2030. The market has seen remarkable growth in recent years, primarily due to changing consumer lifestyles and preferences. Busy urban lives have led to an increased demand for convenient and healthy food options, and packaged salads fit the bill perfectly. Moreover, increased health awareness among consumers has driven the adoption of packaged salads as a nutritious and time-saving meal option. The market growth is further propelled by the rising trend of eating out and the need for quick, on-the-go meals.
As a result, various food retailers and restaurants have started including packaged salads in their offerings, which has contributed significantly to the market`s expansion. However, the Vietnam Packaged Salad Industry confronts challenges concerning perishability and logistics. Maintaining the freshness and quality of packaged salads in a hot and humid climate can be a logistical challenge. Additionally, the market faces stiff competition from fresh and traditional Vietnamese dishes, which are often preferred over packaged salads.
The government launched the price stabilization program for fresh food including vegetables, including packaged salads. This scheme aims to stabilize the prices of essential food items by establishing a partnership between the government and food producers. The government has launched several quality and safety improvement schemes for veggies and fruits produced in the country, aiming to ensure better quality products for the consumers. Also, the government offers a wide range of export promotion schemes for exporting packaged salad to the global market. These government schemes offer financial support to the producers, exporters, and packaging companies, leading to a surge in the exports of packaged salad to different countries.
In the Vietnam Packaged Salad market, leading players include VinEco, Saigon Salad, and Fresh Deli. These companies specialize in providing high-quality packaged salads, catering to the rising demand for convenient and healthy food options. Through sustainable farming practices and efficient supply chain management, these key players establish themselves as reliable suppliers of fresh and nutritious packaged salads in the Vietnamese market.
According to Ayushi, Senior Research Analyst, 6Wresearch, Vegetarian salad options have been gaining immense popularity in Vietnam owing to the rising trend of plant-based diets. Additionally, non-vegetarian salads are also growing moderately among those who want a protein-rich salad option. While vegetarian salads dominate the Vietnam Packaged Salad Market Share.
Based on Distribution Channels, online stores offer convenience and wider variety in product offerings. The pandemic also proliferated online sales, making it more relevant than ever. On the other hand, brick-and-mortar stores offer a physical shopping experience, which allows customers to visually inspect the products and offers immediate purchase satisfaction.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Packaged Salad Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Packaged Salad Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Packaged Salad Market - Industry Life Cycle |
3.4 Vietnam Packaged Salad Market - Porter's Five Forces |
3.5 Vietnam Packaged Salad Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Vietnam Packaged Salad Market Revenues & Volume Share, By Processing, 2021 & 2031F |
3.7 Vietnam Packaged Salad Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Packaged Salad Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and preference for convenient, ready-to-eat food options |
4.2.2 Growing adoption of Western eating habits and salads as a healthy meal choice |
4.2.3 Rising disposable income leading to higher spending on premium packaged salad products |
4.3 Market Restraints |
4.3.1 Limited awareness and availability of packaged salad options in certain regions of Vietnam |
4.3.2 Challenges related to maintaining freshness and quality of packaged salads in a tropical climate |
5 Vietnam Packaged Salad Market Trends |
6 Vietnam Packaged Salad Market, By Types |
6.1 Vietnam Packaged Salad Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Packaged Salad Market Revenues & Volume, By Product, 2021-2031 |
6.1.3 Vietnam Packaged Salad Market Revenues & Volume, By Vegetarian, 2021-2031 |
6.1.4 Vietnam Packaged Salad Market Revenues & Volume, By Non-Vegetarian, 2021-2031 |
6.2 Vietnam Packaged Salad Market, By Processing |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Packaged Salad Market Revenues & Volume, By Organic, 2021-2031 |
6.2.3 Vietnam Packaged Salad Market Revenues & Volume, By Conventional, 2021-2031 |
6.3 Vietnam Packaged Salad Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Packaged Salad Market Revenues & Volume, By Online Stores, 2021-2031 |
6.3.3 Vietnam Packaged Salad Market Revenues & Volume, By Offline Stores, 2021-2031 |
7 Vietnam Packaged Salad Market Import-Export Trade Statistics |
7.1 Vietnam Packaged Salad Market Export to Major Countries |
7.2 Vietnam Packaged Salad Market Imports from Major Countries |
8 Vietnam Packaged Salad Market Key Performance Indicators |
8.1 Average daily sales per outlet of packaged salads |
8.2 Percentage of households purchasing packaged salads regularly |
8.3 Number of new product launches and innovations in the packaged salad market |
9 Vietnam Packaged Salad Market - Opportunity Assessment |
9.1 Vietnam Packaged Salad Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Vietnam Packaged Salad Market Opportunity Assessment, By Processing, 2021 & 2031F |
9.3 Vietnam Packaged Salad Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Packaged Salad Market - Competitive Landscape |
10.1 Vietnam Packaged Salad Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Packaged Salad Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |