| Product Code: ETC4549111 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Vietnam Plant-based Protein Market is undergoing a transformation as consumers shift towards plant-centric diets. With a growing awareness of environmental sustainability and health benefits associated with plant-based eating, the demand for plant-based protein sources is on the rise. The market is witnessing the introduction of a variety of plant-based protein products, including those derived from soy, pea, and rice. This shift is not only driven by vegetarians and vegans but also by flexitarians looking to reduce their meat consumption for health and ethical reasons.
The Vietnam Plant-based Protein market is experiencing substantial growth, primarily due to changing dietary preferences and the rising demand for sustainable protein sources. Consumers are increasingly opting for plant-based proteins like soy, pea, and wheat protein due to health and environmental concerns. The market is also influenced by the growing interest in meat alternatives, as people seek to reduce their meat consumption for health, ethical, and environmental reasons.
The Vietnam Plant-based Protein market faces several challenges that impact its growth trajectory. One notable obstacle is the need for diversification and innovation in plant-based protein sources to meet consumer preferences for variety and nutritional benefits. The market also contends with challenges related to the sensory attributes of plant-based proteins, such as texture and taste, which are crucial for consumer acceptance. Moreover, establishing a sustainable and cost-effective supply chain for plant-based protein raw materials poses a logistical challenge. Companies operating in this market need to navigate these challenges to tap into the increasing demand for plant-based protein products.
The Plant-based Protein market in Vietnam has seen a notable shift in consumer preferences driven by health consciousness and sustainability considerations intensified by the pandemic. As consumers seek alternatives to traditional protein sources, plant-based proteins have gained traction. However, challenges related to supply chain disruptions and production have influenced the market dynamics. To thrive in the post-pandemic era, companies in the plant-based protein market must focus on innovation, quality, and transparent sourcing practices.
The Vietnam Plant-based Protein Market is shaped by key players dedicated to meeting the rising demand for plant-derived protein sources. Companies such as GreenPro Foods, PlantPower Ventures, and NatureFusion Proteins have emerged as leaders in providing diverse and sustainable plant-based protein options. Their focus on innovation and environmental responsibility positions them as key contributors to the growth of plant-based protein consumption in Vietnam.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Plant-based Protein Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Plant-based Protein Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Plant-based Protein Market - Industry Life Cycle |
3.4 Vietnam Plant-based Protein Market - Porter's Five Forces |
3.5 Vietnam Plant-based Protein Market Revenues & Volume Share, By Source, 2021 & 2031F |
3.6 Vietnam Plant-based Protein Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Vietnam Plant-based Protein Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Plant-based Protein Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers |
4.2.2 Growing preference for plant-based diets and sustainable food choices |
4.2.3 Rising concerns about animal welfare and environmental impact |
4.3 Market Restraints |
4.3.1 Limited availability and variety of plant-based protein products |
4.3.2 Perception of plant-based proteins as less tasty or satisfying compared to animal-based proteins |
4.3.3 Price competitiveness with traditional animal-based protein products |
4.3.4 Lack of awareness and education about the benefits of plant-based proteins |
5 Vietnam Plant-based Protein Market Trends |
6 Vietnam Plant-based Protein Market, By Types |
6.1 Vietnam Plant-based Protein Market, By Source |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Plant-based Protein Market Revenues & Volume, By Source, 2021-2031F |
6.1.3 Vietnam Plant-based Protein Market Revenues & Volume, By Soy, 2021-2031F |
6.1.4 Vietnam Plant-based Protein Market Revenues & Volume, By Wheat & Pea, 2021-2031F |
6.2 Vietnam Plant-based Protein Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Plant-based Protein Market Revenues & Volume, By Isolates, 2021-2031F |
6.2.3 Vietnam Plant-based Protein Market Revenues & Volume, By Concentrates, 2021-2031F |
6.2.4 Vietnam Plant-based Protein Market Revenues & Volume, By Textured, 2021-2031F |
6.3 Vietnam Plant-based Protein Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Plant-based Protein Market Revenues & Volume, By Food Meat Alternatives, 2021-2031F |
6.3.3 Vietnam Plant-based Protein Market Revenues & Volume, By Dairy Alternatives, 2021-2031F |
6.3.4 Vietnam Plant-based Protein Market Revenues & Volume, By Performance Nutrition & others, 2021-2031F |
7 Vietnam Plant-based Protein Market Import-Export Trade Statistics |
7.1 Vietnam Plant-based Protein Market Export to Major Countries |
7.2 Vietnam Plant-based Protein Market Imports from Major Countries |
8 Vietnam Plant-based Protein Market Key Performance Indicators |
8.1 Consumer engagement with plant-based protein content online (e.g., social media interactions, website traffic) |
8.2 Number of new plant-based protein product launches in the market |
8.3 Participation in plant-based protein awareness campaigns or events |
8.4 Adoption rates of plant-based protein alternatives in foodservice outlets |
8.5 Investment in research and development for new plant-based protein technologies |
9 Vietnam Plant-based Protein Market - Opportunity Assessment |
9.1 Vietnam Plant-based Protein Market Opportunity Assessment, By Source, 2021 & 2031F |
9.2 Vietnam Plant-based Protein Market Opportunity Assessment, By Type, 2021 & 2031F |
9.3 Vietnam Plant-based Protein Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Plant-based Protein Market - Competitive Landscape |
10.1 Vietnam Plant-based Protein Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Plant-based Protein Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |