Product Code: ETC10082969 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Vietnam Quick Commerce market is a rapidly growing sector within the e-commerce industry, characterized by the delivery of goods and services to consumers within a very short timeframe, often within an hour. With the increasing penetration of smartphones and internet connectivity in Vietnam, consumers are increasingly seeking convenience and instant gratification, driving the demand for quick commerce services. Key players in the market include local startups and international companies offering a wide range of products such as groceries, food delivery, pharmaceuticals, and more. The market is highly competitive, with companies investing in technology, logistics, and marketing to capture market share. As the Vietnamese market continues to evolve, quick commerce is expected to play a significant role in shaping the future of e-commerce in the country.
The Quick Commerce market in Vietnam is experiencing rapid growth and presents numerous opportunities for businesses. Key trends include the increasing adoption of online shopping, particularly among young urban consumers, leading to a surge in demand for fast delivery services. The rise of digital payment methods and the convenience of mobile apps are also driving the Quick Commerce sector forward. Opportunities lie in leveraging technology to optimize delivery logistics, enhancing customer experience through personalized services, and expanding into underserved regions beyond major cities. Partnerships with local businesses and strategic marketing initiatives can help companies tap into this growing market, where speed and efficiency are paramount for success. Overall, the Vietnam Quick Commerce market offers a dynamic and promising landscape for businesses to innovate and thrive.
In the Vietnam Quick Commerce market, challenges include intense competition among players striving to establish a strong presence, particularly as international companies enter the market. Operational efficiency is crucial due to the need for fast delivery times, which can strain logistics and distribution networks. Moreover, ensuring customer trust and loyalty is essential in a market where brand loyalty can be fickle. Regulatory challenges may also arise as the industry evolves, requiring companies to adapt quickly to changing policies and regulations. Lastly, managing costs and profitability in a market with tight margins and high customer acquisition costs presents a significant challenge for companies looking to sustain long-term growth and success in the Vietnam Quick Commerce sector.
The Vietnam Quick Commerce market is primarily driven by the increasing demand for convenience and efficiency in everyday life, especially among urban consumers. Factors such as busy lifestyles, traffic congestion, and the growing popularity of online shopping have fueled the need for fast and reliable delivery services. Additionally, the proliferation of smartphones and the internet has made it easier for consumers to order goods and services with just a few clicks, further boosting the growth of Quick Commerce platforms. The COVID-19 pandemic has also accelerated the adoption of online shopping and delivery services, as people prioritize safety and contactless transactions. Overall, the Vietnam Quick Commerce market is driven by the evolving consumer preferences towards convenience, speed, and seamless shopping experiences.
The government policies related to the Vietnam Quick Commerce Market primarily focus on fostering innovation and competition while ensuring consumer protection and regulatory compliance. The Ministry of Industry and Trade (MOIT) has been actively promoting the development of the e-commerce sector, which includes quick commerce services, through various initiatives such as providing support for technological advancements and promoting digital payment solutions. Additionally, there are regulations in place to ensure fair competition among market players and to protect consumer rights, such as data privacy and product quality standards. The government also emphasizes the importance of sustainability and environmental protection in the quick commerce industry, encouraging companies to adopt eco-friendly practices and reduce carbon emissions in their operations.
The future outlook for the Vietnam Quick Commerce market appears promising, driven by the increasing demand for convenient and fast delivery services. As consumer lifestyles continue to evolve towards convenience-driven behaviors, the Quick Commerce sector is expected to witness significant growth. Factors such as urbanization, rising disposable incomes, and a young tech-savvy population are likely to fuel the expansion of Quick Commerce services in Vietnam. Additionally, the competitive landscape is likely to intensify with more players entering the market and existing players expanding their service offerings and geographic reach. Overall, the Vietnam Quick Commerce market is poised for robust growth in the coming years, presenting ample opportunities for companies to capitalize on the growing demand for speedy and efficient delivery services.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Quick Commerce Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Quick Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Quick Commerce Market - Industry Life Cycle |
3.4 Vietnam Quick Commerce Market - Porter's Five Forces |
3.5 Vietnam Quick Commerce Market Revenues & Volume Share, By Product Category, 2021 & 2031F |
3.6 Vietnam Quick Commerce Market Revenues & Volume Share, By Payment Mode, 2021 & 2031F |
3.7 Vietnam Quick Commerce Market Revenues & Volume Share, By Technology, 2021 & 2031F |
4 Vietnam Quick Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Vietnam |
4.2.2 Growing urbanization leading to higher demand for convenient and fast delivery services |
4.2.3 Rising disposable income and changing consumer lifestyles favoring quick commerce services |
4.3 Market Restraints |
4.3.1 Infrastructure challenges in last-mile delivery and logistics |
4.3.2 Intense competition among quick commerce providers leading to margin pressures |
4.3.3 Regulatory complexities and compliance issues in the Vietnamese market |
5 Vietnam Quick Commerce Market Trends |
6 Vietnam Quick Commerce Market, By Types |
6.1 Vietnam Quick Commerce Market, By Product Category |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Quick Commerce Market Revenues & Volume, By Product Category, 2021- 2031F |
6.1.3 Vietnam Quick Commerce Market Revenues & Volume, By Food & Groceries, 2021- 2031F |
6.1.4 Vietnam Quick Commerce Market Revenues & Volume, By Stationary, 2021- 2031F |
6.1.5 Vietnam Quick Commerce Market Revenues & Volume, By Personal Care Items, 2021- 2031F |
6.1.6 Vietnam Quick Commerce Market Revenues & Volume, By Medicines, 2021- 2031F |
6.1.7 Vietnam Quick Commerce Market Revenues & Volume, By Small Electronics & Accessories, 2021- 2031F |
6.1.8 Vietnam Quick Commerce Market Revenues & Volume, By Clothing, 2021- 2031F |
6.2 Vietnam Quick Commerce Market, By Payment Mode |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Quick Commerce Market Revenues & Volume, By Cash on Delivery, 2021- 2031F |
6.2.3 Vietnam Quick Commerce Market Revenues & Volume, By Online, 2021- 2031F |
6.3 Vietnam Quick Commerce Market, By Technology |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Quick Commerce Market Revenues & Volume, By Application Based Operation, 2021- 2031F |
6.3.3 Vietnam Quick Commerce Market Revenues & Volume, By Website Based Operation, 2021- 2031F |
6.3.4 Vietnam Quick Commerce Market Revenues & Volume, By Hybrid Operation, 2021- 2031F |
7 Vietnam Quick Commerce Market Import-Export Trade Statistics |
7.1 Vietnam Quick Commerce Market Export to Major Countries |
7.2 Vietnam Quick Commerce Market Imports from Major Countries |
8 Vietnam Quick Commerce Market Key Performance Indicators |
8.1 Average order delivery time |
8.2 Customer retention rate |
8.3 Average basket size per order |
8.4 Repeat purchase rate |
8.5 Customer satisfaction score |
9 Vietnam Quick Commerce Market - Opportunity Assessment |
9.1 Vietnam Quick Commerce Market Opportunity Assessment, By Product Category, 2021 & 2031F |
9.2 Vietnam Quick Commerce Market Opportunity Assessment, By Payment Mode, 2021 & 2031F |
9.3 Vietnam Quick Commerce Market Opportunity Assessment, By Technology, 2021 & 2031F |
10 Vietnam Quick Commerce Market - Competitive Landscape |
10.1 Vietnam Quick Commerce Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Quick Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |