| Product Code: ETC346290 | Publication Date: Aug 2022 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Vietnam Self-tanning Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 10.32% in 2025, the market peaks at 12.13% in 2028, and settles at 11.08% by 2029.

By 2027, the Self-tanning Products market in Vietnam is anticipated to reach a growth rate of 12.01%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

The Vietnam self-tanning products market has witnessed increasing popularity as people seek safer alternatives to traditional tanning methods. Self-tanning lotions, creams, and sprays offer a sun-kissed glow without the risks associated with UV exposure. Factors such as changing beauty standards and awareness of skin health have contributed to the growth of this market. Both domestic and international beauty brands offer a variety of self-tanning products to cater to different skin tones and preferences.
The Vietnam self-tanning products market has experienced robust growth in recent years, primarily driven by evolving beauty standards and the increasing desire for a sun-kissed complexion without the harmful effects of UV radiation. Vietnamese consumers are becoming more conscious of the risks associated with excessive sun exposure, including skin damage and the risk of skin cancer. This awareness has fueled the demand for self-tanning products, including lotions, sprays, and creams. Additionally, the influence of social media and celebrity endorsements has further popularized the use of self-tanning products among the younger demographic. With the beauty industry continually innovating and offering a wider range of self-tanning options, the market is expected to witness sustained growth in the coming years.
The Vietnam self-tanning products market confronts challenges related to consumer awareness and preferences. Educating consumers about the safe and effective use of self-tanning products is essential. Additionally, addressing changing beauty trends and preferences for natural ingredients presents a challenge. Manufacturers should focus on product education and innovation to meet these challenges.
The self-tanning products market in Vietnam experienced a slowdown during the pandemic. With social distancing measures in place, there was less demand for cosmetic products, including self-tanning products. Consumers` priorities shifted towards health and hygiene, impacting the market temporarily.
In the Vietnam self-tanning products market, Tan Luxe is a prominent player known for its high-quality self-tanning formulations. Their products are well-received for delivering a natural-looking tan without harmful chemicals. Tan Luxe`s commitment to skincare and product innovation has made them a trusted choice among consumers seeking sunless tanning options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Self-tanning Products Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Self-tanning Products Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Self-tanning Products Market - Industry Life Cycle |
3.4 Vietnam Self-tanning Products Market - Porter's Five Forces |
3.5 Vietnam Self-tanning Products Market Revenues & Volume Share, By Product Form, 2021 & 2031F |
3.6 Vietnam Self-tanning Products Market Revenues & Volume Share, By End-User, 2021 & 2031F |
3.7 Vietnam Self-tanning Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Vietnam Self-tanning Products Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about skincare and beauty among Vietnamese consumers |
4.2.2 Rising disposable income leading to higher demand for premium self-tanning products |
4.2.3 Influence of social media and beauty influencers promoting self-tanning products |
4.3 Market Restraints |
4.3.1 Cultural preference for natural skin tone over tanned skin |
4.3.2 Concerns about the safety and efficacy of self-tanning products |
4.3.3 Competition from traditional tanning methods such as sunbathing and tanning salons |
5 Vietnam Self-tanning Products Market Trends |
6 Vietnam Self-tanning Products Market, By Types |
6.1 Vietnam Self-tanning Products Market, By Product Form |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Self-tanning Products Market Revenues & Volume, By Product Form, 2021-2031F |
6.1.3 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Lotion, 2021-2031F |
6.1.4 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Spray, 2021-2031F |
6.1.5 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Oil, 2021-2031F |
6.1.6 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Mousse, 2021-2031F |
6.1.7 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Drops, 2021-2031F |
6.1.8 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Wipes, 2021-2031F |
6.2 Vietnam Self-tanning Products Market, By End-User |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Self-tanning Products Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Vietnam Self-tanning Products Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 Vietnam Self-tanning Products Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Self-tanning Products Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Vietnam Self-tanning Products Market Revenues & Volume, By Online, 2021-2031F |
7 Vietnam Self-tanning Products Market Import-Export Trade Statistics |
7.1 Vietnam Self-tanning Products Market Export to Major Countries |
7.2 Vietnam Self-tanning Products Market Imports from Major Countries |
8 Vietnam Self-tanning Products Market Key Performance Indicators |
8.1 Number of social media mentions and influencer collaborations related to self-tanning products |
8.2 Percentage increase in sales of premium self-tanning products |
8.3 Growth in the number of skincare and beauty retailers carrying self-tanning products |
8.4 Consumer surveys indicating the shift in perception towards self-tanning products |
8.5 Number of new product launches and innovations in the self-tanning products market |
9 Vietnam Self-tanning Products Market - Opportunity Assessment |
9.1 Vietnam Self-tanning Products Market Opportunity Assessment, By Product Form, 2021 & 2031F |
9.2 Vietnam Self-tanning Products Market Opportunity Assessment, By End-User, 2021 & 2031F |
9.3 Vietnam Self-tanning Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Vietnam Self-tanning Products Market - Competitive Landscape |
10.1 Vietnam Self-tanning Products Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Self-tanning Products Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |