Vietnam Self-tanning Products Market (2025-2031) Outlook | Trends, Growth, Share, Companies, Revenue, Value, Size, Analysis, Industry & Forecast

Market Forecast By Product Form (Self-Tan Lotion, Self-Tan Spray, Self-Tan Oil, Self-Tan Mousse, Self-Tan Drops, Self-Tan Wipes, Others), By End-User (Household, Commercial), By Distribution Channel (Offline, Online) And Competitive Landscape
Product Code: ETC346290 Publication Date: Aug 2022 Updated Date: Sep 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Vietnam Self-tanning Products Market Size Growth Rate


The Vietnam Self-tanning Products Market is projected to witness mixed growth rate patterns during 2025 to 2029. Starting at 10.32% in 2025, the market peaks at 12.13% in 2028, and settles at 11.08% by 2029.

Vietnam Self-tanning Products Market Growth Rate

Self-tanning Products Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)


By 2027, the Self-tanning Products market in Vietnam is anticipated to reach a growth rate of 12.01%, as part of an increasingly competitive Asia region, where China remains at the forefront, supported by India, Japan, Australia and South Korea, driving innovations and market adoption across sectors.

Self-tanning Products Market: Vietnam vs Top 5 Major Economies in 2027 (Asia)

Vietnam Self Tanning Products Market Synopsis

The Vietnam self-tanning products market has witnessed increasing popularity as people seek safer alternatives to traditional tanning methods. Self-tanning lotions, creams, and sprays offer a sun-kissed glow without the risks associated with UV exposure. Factors such as changing beauty standards and awareness of skin health have contributed to the growth of this market. Both domestic and international beauty brands offer a variety of self-tanning products to cater to different skin tones and preferences.

Drivers of the Market

The Vietnam self-tanning products market has experienced robust growth in recent years, primarily driven by evolving beauty standards and the increasing desire for a sun-kissed complexion without the harmful effects of UV radiation. Vietnamese consumers are becoming more conscious of the risks associated with excessive sun exposure, including skin damage and the risk of skin cancer. This awareness has fueled the demand for self-tanning products, including lotions, sprays, and creams. Additionally, the influence of social media and celebrity endorsements has further popularized the use of self-tanning products among the younger demographic. With the beauty industry continually innovating and offering a wider range of self-tanning options, the market is expected to witness sustained growth in the coming years.

Challenges of the Market

The Vietnam self-tanning products market confronts challenges related to consumer awareness and preferences. Educating consumers about the safe and effective use of self-tanning products is essential. Additionally, addressing changing beauty trends and preferences for natural ingredients presents a challenge. Manufacturers should focus on product education and innovation to meet these challenges.

COVID-19 Impact on the Market

The self-tanning products market in Vietnam experienced a slowdown during the pandemic. With social distancing measures in place, there was less demand for cosmetic products, including self-tanning products. Consumers` priorities shifted towards health and hygiene, impacting the market temporarily.

Key Players in the Market

In the Vietnam self-tanning products market, Tan Luxe is a prominent player known for its high-quality self-tanning formulations. Their products are well-received for delivering a natural-looking tan without harmful chemicals. Tan Luxe`s commitment to skincare and product innovation has made them a trusted choice among consumers seeking sunless tanning options.

Key Highlights of the Report:

  • Vietnam Self-tanning Products Market Outlook
  • Market Size of Vietnam Self-tanning Products Market, 2024
  • Forecast of Vietnam Self-tanning Products Market, 2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Revenues & Volume for the Period 2021-2031
  • Vietnam Self-tanning Products Market Trend Evolution
  • Vietnam Self-tanning Products Market Drivers and Challenges
  • Vietnam Self-tanning Products Price Trends
  • Vietnam Self-tanning Products Porter's Five Forces
  • Vietnam Self-tanning Products Industry Life Cycle
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Product Form for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Self-Tan Lotion for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Self-Tan Spray for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Self-Tan Oil for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Self-Tan Mousse for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Self-Tan Drops for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Self-Tan Wipes for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By End-User for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Household for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Commercial for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Offline for the Period 2021-2031
  • Historical Data and Forecast of Vietnam Self-tanning Products Market Revenues & Volume By Online for the Period 2021-2031
  • Vietnam Self-tanning Products Import Export Trade Statistics
  • Market Opportunity Assessment By Product Form
  • Market Opportunity Assessment By End-User
  • Market Opportunity Assessment By Distribution Channel
  • Vietnam Self-tanning Products Top Companies Market Share
  • Vietnam Self-tanning Products Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam Self-tanning Products Company Profiles
  • Vietnam Self-tanning Products Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Vietnam Self-tanning Products Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam Self-tanning Products Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam Self-tanning Products Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam Self-tanning Products Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam Self-tanning Products Market - Industry Life Cycle

3.4 Vietnam Self-tanning Products Market - Porter's Five Forces

3.5 Vietnam Self-tanning Products Market Revenues & Volume Share, By Product Form, 2021 & 2031F

3.6 Vietnam Self-tanning Products Market Revenues & Volume Share, By End-User, 2021 & 2031F

3.7 Vietnam Self-tanning Products Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Vietnam Self-tanning Products Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing awareness about skincare and beauty among Vietnamese consumers

4.2.2 Rising disposable income leading to higher demand for premium self-tanning products

4.2.3 Influence of social media and beauty influencers promoting self-tanning products

4.3 Market Restraints

4.3.1 Cultural preference for natural skin tone over tanned skin

4.3.2 Concerns about the safety and efficacy of self-tanning products

4.3.3 Competition from traditional tanning methods such as sunbathing and tanning salons

5 Vietnam Self-tanning Products Market Trends

6 Vietnam Self-tanning Products Market, By Types

6.1 Vietnam Self-tanning Products Market, By Product Form

6.1.1 Overview and Analysis

6.1.2 Vietnam Self-tanning Products Market Revenues & Volume, By Product Form, 2021-2031F

6.1.3 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Lotion, 2021-2031F

6.1.4 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Spray, 2021-2031F

6.1.5 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Oil, 2021-2031F

6.1.6 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Mousse, 2021-2031F

6.1.7 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Drops, 2021-2031F

6.1.8 Vietnam Self-tanning Products Market Revenues & Volume, By Self-Tan Wipes, 2021-2031F

6.2 Vietnam Self-tanning Products Market, By End-User

6.2.1 Overview and Analysis

6.2.2 Vietnam Self-tanning Products Market Revenues & Volume, By Household, 2021-2031F

6.2.3 Vietnam Self-tanning Products Market Revenues & Volume, By Commercial, 2021-2031F

6.3 Vietnam Self-tanning Products Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Vietnam Self-tanning Products Market Revenues & Volume, By Offline, 2021-2031F

6.3.3 Vietnam Self-tanning Products Market Revenues & Volume, By Online, 2021-2031F

7 Vietnam Self-tanning Products Market Import-Export Trade Statistics

7.1 Vietnam Self-tanning Products Market Export to Major Countries

7.2 Vietnam Self-tanning Products Market Imports from Major Countries

8 Vietnam Self-tanning Products Market Key Performance Indicators

8.1 Number of social media mentions and influencer collaborations related to self-tanning products

8.2 Percentage increase in sales of premium self-tanning products

8.3 Growth in the number of skincare and beauty retailers carrying self-tanning products

8.4 Consumer surveys indicating the shift in perception towards self-tanning products

8.5 Number of new product launches and innovations in the self-tanning products market

9 Vietnam Self-tanning Products Market - Opportunity Assessment

9.1 Vietnam Self-tanning Products Market Opportunity Assessment, By Product Form, 2021 & 2031F

9.2 Vietnam Self-tanning Products Market Opportunity Assessment, By End-User, 2021 & 2031F

9.3 Vietnam Self-tanning Products Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Vietnam Self-tanning Products Market - Competitive Landscape

10.1 Vietnam Self-tanning Products Market Revenue Share, By Companies, 2024

10.2 Vietnam Self-tanning Products Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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