Product Code: ETC4465531 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The Vietnam Smart Beacon Market is playing a pivotal role in revolutionizing location-based services and proximity marketing. Smart beacons, equipped with Bluetooth Low Energy (BLE) technology, enable precise indoor positioning and targeted communication with mobile devices. In Vietnam, businesses are leveraging smart beacons to enhance customer engagement, provide personalized experiences, and streamline operations in retail, hospitality, and smart venues. As the adoption of location-based services increases, the Smart Beacon Market in Vietnam is expected to witness sustained growth, driven by the demand for innovative and context-aware solutions.
The Vietnam Smart Beacon Market is being driven by a surge in demand for location-based services and proximity marketing. Smart beacons, equipped with Bluetooth Low Energy (BLE) technology, are enabling businesses to engage with their customers in a highly targeted and personalized manner. This technology is particularly valuable for retailers, as it allows them to send offers and information to customers` smartphones when they are in close proximity to the beacon. Furthermore, the adoption of smart beacons in transportation and logistics is enhancing asset tracking and management, optimizing supply chain operations, and improving overall efficiency. The convenience and cost-effectiveness of deploying smart beacons are encouraging their uptake in various sectors.
The Vietnam Smart Beacon market faces challenges in adoption and implementation due to several factors. One significant challenge is the need for widespread infrastructure development. To effectively deploy smart beacons, there must be an extensive network of beacon devices and compatible applications. This requires significant investment and coordination among various stakeholders. Another challenge is privacy concerns. Smart beacons collect data about users` locations, and ensuring that this data is used responsibly and ethically is crucial. Moreover, competition in the smart beacon market can be fierce, making it challenging for businesses to stand out and provide unique value propositions. Overcoming these challenges requires a collaborative approach among government, businesses, and technology providers, as well as a strong focus on data privacy and user consent.
The Covid-19 pandemic has influenced the Vietnam Smart Beacon market by reshaping the retail and hospitality sectors. With social distancing measures and the need for contactless experiences, smart beacons have gained importance in providing location-based services, personalized promotions, and enhancing overall customer experiences. The pandemic has accelerated the deployment of smart beacon technology to create safer and more efficient environments. While the market has faced challenges related to the economic downturn and shifts in consumer behavior, the long-term prospects indicate continued growth as businesses prioritize innovative solutions to adapt to the evolving landscape.
The Vietnam Smart Beacon Market has seen the emergence of key players dedicated to revolutionizing location-based services. Vbee, a leading Vietnamese tech company, has been actively involved in deploying smart beacon technology for diverse applications. Additionally, Viettel IDC has been a significant contributor, leveraging smart beacons to enhance retail experiences and location-based marketing strategies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Smart Beacon Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Smart Beacon Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Smart Beacon Market - Industry Life Cycle |
3.4 Vietnam Smart Beacon Market - Porter's Five Forces |
3.5 Vietnam Smart Beacon Market Revenues & Volume Share, By Beacon Standard, 2021 & 2031F |
3.6 Vietnam Smart Beacon Market Revenues & Volume Share, By Connectivity Type, 2021 & 2031F |
3.7 Vietnam Smart Beacon Market Revenues & Volume Share, By Offering, 2021 & 2031F |
3.8 Vietnam Smart Beacon Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Vietnam Smart Beacon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of IoT technology in various industries in Vietnam |
4.2.2 Rising demand for location-based services and proximity marketing |
4.2.3 Government initiatives to promote smart city development |
4.3 Market Restraints |
4.3.1 Concerns over data privacy and security issues related to beacon technology |
4.3.2 Lack of awareness and understanding of smart beacon technology among businesses and consumers |
5 Vietnam Smart Beacon Market Trends |
6 Vietnam Smart Beacon Market, By Types |
6.1 Vietnam Smart Beacon Market, By Beacon Standard |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Smart Beacon Market Revenues & Volume, By Beacon Standard, 2021-2031F |
6.1.3 Vietnam Smart Beacon Market Revenues & Volume, By iBeacon, 2021-2031F |
6.1.4 Vietnam Smart Beacon Market Revenues & Volume, By Eddystone, 2021-2031F |
6.1.5 Vietnam Smart Beacon Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Smart Beacon Market, By Connectivity Type |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Smart Beacon Market Revenues & Volume, By Bluetooth Low Energy (BLE), 2021-2031F |
6.2.3 Vietnam Smart Beacon Market Revenues & Volume, By Hybrid, 2021-2031F |
6.3 Vietnam Smart Beacon Market, By Offering |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Smart Beacon Market Revenues & Volume, By Hardware, 2021-2031F |
6.3.3 Vietnam Smart Beacon Market Revenues & Volume, By Software, 2021-2031F |
6.3.4 Vietnam Smart Beacon Market Revenues & Volume, By Service, 2021-2031F |
6.4 Vietnam Smart Beacon Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Smart Beacon Market Revenues & Volume, By Retail, 2021-2031F |
6.4.3 Vietnam Smart Beacon Market Revenues & Volume, By Public Gatherings & Spaces, 2021-2031F |
6.4.4 Vietnam Smart Beacon Market Revenues & Volume, By Hospitality, 2021-2031F |
6.4.5 Vietnam Smart Beacon Market Revenues & Volume, By Transportation & Logistics, 2021-2031F |
6.4.6 Vietnam Smart Beacon Market Revenues & Volume, By Sports, 2021-2031F |
6.4.7 Vietnam Smart Beacon Market Revenues & Volume, By Aviation, 2021-2031F |
6.4.8 Vietnam Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
6.4.9 Vietnam Smart Beacon Market Revenues & Volume, By Automotive, 2021-2031F |
7 Vietnam Smart Beacon Market Import-Export Trade Statistics |
7.1 Vietnam Smart Beacon Market Export to Major Countries |
7.2 Vietnam Smart Beacon Market Imports from Major Countries |
8 Vietnam Smart Beacon Market Key Performance Indicators |
8.1 Number of new smart beacon deployments in key industries (e.g., retail, hospitality, transportation) |
8.2 Growth in the usage of location-based services and proximity marketing campaigns |
8.3 Increase in the number of smart city projects integrating beacon technology |
9 Vietnam Smart Beacon Market - Opportunity Assessment |
9.1 Vietnam Smart Beacon Market Opportunity Assessment, By Beacon Standard, 2021 & 2031F |
9.2 Vietnam Smart Beacon Market Opportunity Assessment, By Connectivity Type, 2021 & 2031F |
9.3 Vietnam Smart Beacon Market Opportunity Assessment, By Offering, 2021 & 2031F |
9.4 Vietnam Smart Beacon Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Vietnam Smart Beacon Market - Competitive Landscape |
10.1 Vietnam Smart Beacon Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Smart Beacon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |