Vietnam SUV Market (2025-2031) Outlook | Growth, Size, Revenue, Share, Companies, Value, Trends, Analysis, Industry & Forecast

Market Forecast By Type (Mini, Compact, Mid- & Full-Size, MPV), By Propulsion (Diesel, Gasoline, Electric), By Class (B, C, D, E) And Competitive Landscape
Product Code: ETC4566511 Publication Date: Jul 2023 Updated Date: Sep 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Vietnam SUV Market Overview

The SUV market in Vietnam is experiencing notable growth, driven by increasing consumer preferences for spacious and versatile vehicles. Factors such as rising disposable income, improved road infrastructure, and changing lifestyle patterns contribute to the expanding demand for SUVs. Key players in the market are focusing on introducing innovative features and fuel-efficient technologies to attract a wider customer base. Government initiatives promoting the automotive sector further enhance the overall outlook of the SUV market in Vietnam.

Drivers of the Market

The Vietnam SUV Market is witnessing robust growth, largely attributed to changing consumer preferences and increasing disposable incomes. SUVs have become popular due to their versatility, spacious interiors, and perceived safety benefits. Consumers are gravitating towards SUVs as they offer a blend of off-road capabilities and on-road comfort. The market is also influenced by the availability of various SUV models with advanced features and technologies. Additionally, the desire for status and lifestyle improvements has further fueled the demand for SUVs in Vietnam.

Challenges of the Market

The Vietnam SUV market confronts challenges that impact its market dynamics. One notable challenge is the rising concerns over environmental sustainability and fuel efficiency. With an increasing awareness of environmental issues, consumers are becoming more inclined towards eco-friendly alternatives, posing a threat to traditional SUVs with high fuel consumption. Additionally, the escalating prices of raw materials used in SUV manufacturing, coupled with economic uncertainties, contribute to cost pressures for manufacturers. The need for innovative and fuel-efficient SUV models to align with changing consumer preferences poses a continuous challenge for the market players.

COVID 19 Impact on the Market

The Vietnam SUV market has experienced notable shifts in demand and supply dynamics in the wake of the COVID-19 pandemic. The restrictions on movement, economic uncertainties, and changing consumer preferences have collectively influenced the market. During the initial phases of the pandemic, the automotive industry faced production disruptions and supply chain challenges, impacting the availability of SUVs in the market. However, as restrictions eased and consumer confidence gradually returned, the SUV market witnessed a resurgence in demand. The ongoing emphasis on personal transportation, coupled with a growing preference for SUVs, has played a pivotal role in shaping the market`s recovery.

Key Players in the Market

In the burgeoning Vietnam SUV market, several key players have established their presence. Prominent among them is VinFast, a Vietnamese automotive manufacturer that has rapidly gained recognition for its SUV lineup. The company`s commitment to innovation and quality has positioned it as a significant player in the Vietnamese SUV segment. Additionally, international automotive giants such as Toyota, Honda, and Ford have a strong foothold in the market, offering a diverse range of SUV models that cater to the preferences of Vietnamese consumers.

Key Highlights of the Report:

  • Vietnam SUV Market Outlook
  • Market Size of Vietnam SUV Market, 2024
  • Forecast of Vietnam SUV Market, 2031
  • Historical Data and Forecast of Vietnam SUV Revenues & Volume for the Period 2021-2031
  • Vietnam SUV Market Trend Evolution
  • Vietnam SUV Market Drivers and Challenges
  • Vietnam SUV Price Trends
  • Vietnam SUV Porter's Five Forces
  • Vietnam SUV Industry Life Cycle
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Type for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Mini for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Compact for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Mid- & Full-Size for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By MPV for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Propulsion for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Diesel for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Gasoline for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Electric for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By Class for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By B for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By C for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By D for the Period 2021-2031
  • Historical Data and Forecast of Vietnam SUV Market Revenues & Volume By E for the Period 2021-2031
  • Vietnam SUV Import Export Trade Statistics
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Propulsion
  • Market Opportunity Assessment By Class
  • Vietnam SUV Top Companies Market Share
  • Vietnam SUV Competitive Benchmarking By Technical and Operational Parameters
  • Vietnam SUV Company Profiles
  • Vietnam SUV Key Strategic Recommendations

What is the forecast for the Vietnam SUV market in terms of shifting consumer preferences?

Consumer preferences in the Vietnam SUV market are expected to evolve towards more technologically advanced and eco-friendly options, similar to global trends seen with companies like Tesla introducing electric SUVs and brands like Toyota focusing on hybrid SUV models.
The long-term outlook for the Vietnam SUV market points towards continued growth driven by increasing consumer preference for SUVs, advancements in technology, and the entry of major global automotive manufacturers like Toyota, Ford, and Hyundai expanding their SUV offerings in the Vietnamese market.
Key competitors in the Vietnam SUV market include Toyota with its popular Fortuner model known for reliability and resale value, Ford with the Everest model focusing on rugged performance, and Mitsubishi with the Pajero Sport offering a balance of comfort and off-road capabilities. Each brand targets different segments of the market based on factors such as pricing, features, and brand reputation.
Customer preferences in the Vietnam SUV market are increasingly leaning towards vehicles with advanced safety features, modern technology integration, and sleek designs. For example, brands like Toyota and Ford are gaining popularity among Vietnamese consumers for their innovative features such as advanced driver assistance systems and connectivity options. Customers are also showing a preference for SUVs with fuel-efficient engines and spacious interiors, reflecting a growing emphasis on both performance and comfort.
The Vietnam SUV market presents lucrative opportunities for companies like Toyota, Ford, and Honda to introduce their latest SUV models tailored to the preferences of Vietnamese consumers. By focusing on advanced safety features, fuel efficiency, and comfort, businesses can tap into the growing demand for SUVs in Vietnam's expanding middle-class segment. Additionally, investing in local production facilities or partnerships with Vietnamese automakers can enhance market penetration and brand visibility in the competitive SUV market.
6Wresearch actively monitors the Vietnam SUV Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Vietnam SUV Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Vietnam SUV Market Overview

3.1 Vietnam Country Macro Economic Indicators

3.2 Vietnam SUV Market Revenues & Volume, 2021 & 2031F

3.3 Vietnam SUV Market - Industry Life Cycle

3.4 Vietnam SUV Market - Porter's Five Forces

3.5 Vietnam SUV Market Revenues & Volume Share, By Type, 2021 & 2031F

3.6 Vietnam SUV Market Revenues & Volume Share, By Propulsion, 2021 & 2031F

3.7 Vietnam SUV Market Revenues & Volume Share, By Class, 2021 & 2031F

4 Vietnam SUV Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income of the middle-class population in Vietnam

4.2.2 Changing consumer preferences towards larger vehicles for safety and comfort

4.2.3 Growth of tourism industry leading to higher demand for SUVs for transportation purposes

4.3 Market Restraints

4.3.1 High import tariffs and taxes on SUVs in Vietnam

4.3.2 Infrastructure challenges such as poor road conditions and lack of parking spaces

4.3.3 Competition from other vehicle segments like sedans and hatchbacks

5 Vietnam SUV Market Trends

6 Vietnam SUV Market, By Types

6.1 Vietnam SUV Market, By Type

6.1.1 Overview and Analysis

6.1.2 Vietnam SUV Market Revenues & Volume, By Type, 2021-2031F

6.1.3 Vietnam SUV Market Revenues & Volume, By Mini, 2021-2031F

6.1.4 Vietnam SUV Market Revenues & Volume, By Compact, 2021-2031F

6.1.5 Vietnam SUV Market Revenues & Volume, By Mid- & Full-Size, 2021-2031F

6.1.6 Vietnam SUV Market Revenues & Volume, By MPV, 2021-2031F

6.2 Vietnam SUV Market, By Propulsion

6.2.1 Overview and Analysis

6.2.2 Vietnam SUV Market Revenues & Volume, By Diesel, 2021-2031F

6.2.3 Vietnam SUV Market Revenues & Volume, By Gasoline, 2021-2031F

6.2.4 Vietnam SUV Market Revenues & Volume, By Electric, 2021-2031F

6.3 Vietnam SUV Market, By Class

6.3.1 Overview and Analysis

6.3.2 Vietnam SUV Market Revenues & Volume, By B, 2021-2031F

6.3.3 Vietnam SUV Market Revenues & Volume, By C, 2021-2031F

6.3.4 Vietnam SUV Market Revenues & Volume, By D, 2021-2031F

6.3.5 Vietnam SUV Market Revenues & Volume, By E, 2021-2031F

7 Vietnam SUV Market Import-Export Trade Statistics

7.1 Vietnam SUV Market Export to Major Countries

7.2 Vietnam SUV Market Imports from Major Countries

8 Vietnam SUV Market Key Performance Indicators

8.1 Average price of SUVs in Vietnam

8.2 Number of SUV models available in the market

8.3 Percentage of SUV sales with advanced safety features

8.4 Growth in the number of SUV dealerships in Vietnam

8.5 Adoption rate of SUVs in rural areas of Vietnam

9 Vietnam SUV Market - Opportunity Assessment

9.1 Vietnam SUV Market Opportunity Assessment, By Type, 2021 & 2031F

9.2 Vietnam SUV Market Opportunity Assessment, By Propulsion, 2021 & 2031F

9.3 Vietnam SUV Market Opportunity Assessment, By Class, 2021 & 2031F

10 Vietnam SUV Market - Competitive Landscape

10.1 Vietnam SUV Market Revenue Share, By Companies, 2024

10.2 Vietnam SUV Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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