Product Code: ETC4566511 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The SUV market in Vietnam is experiencing notable growth, driven by increasing consumer preferences for spacious and versatile vehicles. Factors such as rising disposable income, improved road infrastructure, and changing lifestyle patterns contribute to the expanding demand for SUVs. Key players in the market are focusing on introducing innovative features and fuel-efficient technologies to attract a wider customer base. Government initiatives promoting the automotive sector further enhance the overall outlook of the SUV market in Vietnam.
The Vietnam SUV Market is witnessing robust growth, largely attributed to changing consumer preferences and increasing disposable incomes. SUVs have become popular due to their versatility, spacious interiors, and perceived safety benefits. Consumers are gravitating towards SUVs as they offer a blend of off-road capabilities and on-road comfort. The market is also influenced by the availability of various SUV models with advanced features and technologies. Additionally, the desire for status and lifestyle improvements has further fueled the demand for SUVs in Vietnam.
The Vietnam SUV market confronts challenges that impact its market dynamics. One notable challenge is the rising concerns over environmental sustainability and fuel efficiency. With an increasing awareness of environmental issues, consumers are becoming more inclined towards eco-friendly alternatives, posing a threat to traditional SUVs with high fuel consumption. Additionally, the escalating prices of raw materials used in SUV manufacturing, coupled with economic uncertainties, contribute to cost pressures for manufacturers. The need for innovative and fuel-efficient SUV models to align with changing consumer preferences poses a continuous challenge for the market players.
The Vietnam SUV market has experienced notable shifts in demand and supply dynamics in the wake of the COVID-19 pandemic. The restrictions on movement, economic uncertainties, and changing consumer preferences have collectively influenced the market. During the initial phases of the pandemic, the automotive industry faced production disruptions and supply chain challenges, impacting the availability of SUVs in the market. However, as restrictions eased and consumer confidence gradually returned, the SUV market witnessed a resurgence in demand. The ongoing emphasis on personal transportation, coupled with a growing preference for SUVs, has played a pivotal role in shaping the market`s recovery.
In the burgeoning Vietnam SUV market, several key players have established their presence. Prominent among them is VinFast, a Vietnamese automotive manufacturer that has rapidly gained recognition for its SUV lineup. The company`s commitment to innovation and quality has positioned it as a significant player in the Vietnamese SUV segment. Additionally, international automotive giants such as Toyota, Honda, and Ford have a strong foothold in the market, offering a diverse range of SUV models that cater to the preferences of Vietnamese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam SUV Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam SUV Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam SUV Market - Industry Life Cycle |
3.4 Vietnam SUV Market - Porter's Five Forces |
3.5 Vietnam SUV Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam SUV Market Revenues & Volume Share, By Propulsion, 2021 & 2031F |
3.7 Vietnam SUV Market Revenues & Volume Share, By Class, 2021 & 2031F |
4 Vietnam SUV Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle-class population in Vietnam |
4.2.2 Changing consumer preferences towards larger vehicles for safety and comfort |
4.2.3 Growth of tourism industry leading to higher demand for SUVs for transportation purposes |
4.3 Market Restraints |
4.3.1 High import tariffs and taxes on SUVs in Vietnam |
4.3.2 Infrastructure challenges such as poor road conditions and lack of parking spaces |
4.3.3 Competition from other vehicle segments like sedans and hatchbacks |
5 Vietnam SUV Market Trends |
6 Vietnam SUV Market, By Types |
6.1 Vietnam SUV Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam SUV Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 Vietnam SUV Market Revenues & Volume, By Mini, 2021-2031F |
6.1.4 Vietnam SUV Market Revenues & Volume, By Compact, 2021-2031F |
6.1.5 Vietnam SUV Market Revenues & Volume, By Mid- & Full-Size, 2021-2031F |
6.1.6 Vietnam SUV Market Revenues & Volume, By MPV, 2021-2031F |
6.2 Vietnam SUV Market, By Propulsion |
6.2.1 Overview and Analysis |
6.2.2 Vietnam SUV Market Revenues & Volume, By Diesel, 2021-2031F |
6.2.3 Vietnam SUV Market Revenues & Volume, By Gasoline, 2021-2031F |
6.2.4 Vietnam SUV Market Revenues & Volume, By Electric, 2021-2031F |
6.3 Vietnam SUV Market, By Class |
6.3.1 Overview and Analysis |
6.3.2 Vietnam SUV Market Revenues & Volume, By B, 2021-2031F |
6.3.3 Vietnam SUV Market Revenues & Volume, By C, 2021-2031F |
6.3.4 Vietnam SUV Market Revenues & Volume, By D, 2021-2031F |
6.3.5 Vietnam SUV Market Revenues & Volume, By E, 2021-2031F |
7 Vietnam SUV Market Import-Export Trade Statistics |
7.1 Vietnam SUV Market Export to Major Countries |
7.2 Vietnam SUV Market Imports from Major Countries |
8 Vietnam SUV Market Key Performance Indicators |
8.1 Average price of SUVs in Vietnam |
8.2 Number of SUV models available in the market |
8.3 Percentage of SUV sales with advanced safety features |
8.4 Growth in the number of SUV dealerships in Vietnam |
8.5 Adoption rate of SUVs in rural areas of Vietnam |
9 Vietnam SUV Market - Opportunity Assessment |
9.1 Vietnam SUV Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam SUV Market Opportunity Assessment, By Propulsion, 2021 & 2031F |
9.3 Vietnam SUV Market Opportunity Assessment, By Class, 2021 & 2031F |
10 Vietnam SUV Market - Competitive Landscape |
10.1 Vietnam SUV Market Revenue Share, By Companies, 2024 |
10.2 Vietnam SUV Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |