Product Code: ETC10085920 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Vietnam tablet market is experiencing steady growth driven by increasing internet penetration, rising disposable incomes, and a growing demand for portable devices. Local brands such as VinSmart and BKAV are gaining popularity alongside established global players like Samsung and Apple. The market is witnessing a shift towards higher-end tablets with advanced features such as larger screens, faster processors, and improved battery life. Education and entertainment are key driving factors for tablet adoption in Vietnam, with a significant portion of the population using tablets for online learning, gaming, and content consumption. As the market continues to evolve, manufacturers are focusing on offering competitive pricing, innovative features, and localized content to cater to the diverse needs of Vietnamese consumers.
The Vietnam tablet market is experiencing a shift towards more affordable and versatile devices, with a growing demand for budget-friendly tablets offering good performance. There is an increasing focus on larger screen sizes to cater to users looking for enhanced multimedia experiences and productivity on-the-go. With the rise of remote work and online learning, there is a growing opportunity for tablets that offer seamless connectivity, powerful processing capabilities, and long battery life. Additionally, the market is seeing a trend towards tablets with stylus support and convertible designs, appealing to users seeking a more versatile computing experience. Overall, there is a potential for manufacturers to capitalize on these trends by offering innovative features at competitive price points to cater to the evolving needs of consumers in Vietnam.
The Vietnam Tablet Market faces several challenges, including intense competition from smartphones with larger screens that offer similar functionalities, leading to a decline in tablet sales. Additionally, the saturation of the market with a wide range of tablet brands and models makes it challenging for new entrants to differentiate themselves and gain market share. Furthermore, the increasing popularity of convertible laptops and 2-in-1 devices as a more versatile alternative to traditional tablets poses a threat to the growth of the tablet market in Vietnam. Moreover, the affordability factor is crucial in a price-sensitive market like Vietnam, where consumers prioritize value for money, leading to price wars among tablet manufacturers to offer competitive pricing without compromising on quality.
The drivers propelling the growth of the Vietnam Tablet Market include the increasing adoption of digital technologies for education and entertainment purposes, the rising demand for portable and lightweight computing devices, and the expanding internet connectivity and mobile data infrastructure in the country. Additionally, the affordability of tablets compared to traditional laptops and desktops is attracting a larger consumer base, especially among students and young professionals. The availability of a wide range of tablet models with varying features and price points from both local and international brands is also contributing to market expansion. Furthermore, the growing trend of remote work and online learning due to the COVID-19 pandemic has further boosted the demand for tablets in Vietnam, driving market growth.
The Vietnamese government has implemented policies to promote the growth of the tablet market in the country. These policies include reducing import tariffs on tablets to make them more affordable for consumers, encouraging domestic production of tablets through incentives for manufacturers, and supporting research and development in the tech industry to spur innovation. Additionally, the government has focused on improving internet infrastructure and connectivity to enhance the usability of tablets for both personal and business purposes. Overall, these policies aim to boost the adoption of tablets in Vietnam, increase digital literacy, and drive economic growth through the technology sector.
The future outlook for the Vietnam Tablet Market looks promising as the demand for portable and versatile computing devices continues to rise. Factors such as increasing internet penetration, growing tech-savvy population, and rising disposable income levels are expected to drive the market growth. Additionally, the shift towards remote work and online learning due to the COVID-19 pandemic has further boosted the demand for tablets in Vietnam. The market is also likely to benefit from the ongoing digital transformation across various industries, leading to increased adoption of tablets for business and entertainment purposes. With technological advancements and the introduction of more affordable and feature-rich tablet options, the Vietnam Tablet Market is poised for steady growth in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Tablet Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Tablet Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Tablet Market - Industry Life Cycle |
3.4 Vietnam Tablet Market - Porter's Five Forces |
3.5 Vietnam Tablet Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Vietnam Tablet Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Vietnam Tablet Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Tablet Market Trends |
6 Vietnam Tablet Market, By Types |
6.1 Vietnam Tablet Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Tablet Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Vietnam Tablet Market Revenues & Volume, By 7-Inch to < 9-Inch, 2021- 2031F |
6.1.4 Vietnam Tablet Market Revenues & Volume, By 9-Inch to < 13-Inch, 2021- 2031F |
6.1.5 Vietnam Tablet Market Revenues & Volume, By 13-Inch & Above, 2021- 2031F |
6.2 Vietnam Tablet Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Tablet Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.3 Vietnam Tablet Market Revenues & Volume, By Offline Retail, 2021- 2031F |
7 Vietnam Tablet Market Import-Export Trade Statistics |
7.1 Vietnam Tablet Market Export to Major Countries |
7.2 Vietnam Tablet Market Imports from Major Countries |
8 Vietnam Tablet Market Key Performance Indicators |
9 Vietnam Tablet Market - Opportunity Assessment |
9.1 Vietnam Tablet Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Vietnam Tablet Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Vietnam Tablet Market - Competitive Landscape |
10.1 Vietnam Tablet Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Tablet Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |