| Product Code: ETC5679205 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Zambia`s beer import market continued to be dominated by key players such as South Africa, Namibia, and Zimbabwe, with emerging suppliers like Vietnam and Burundi making notable strides. Despite a slight decline in growth rate from 2023 to 2024, the industry experienced a robust compound annual growth rate of 17.02% over the period of 2020-2024. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, suggesting potential challenges and opportunities for market players in the beer import sector in Zambia.

The Beer market in Zambia is projected to grow at a high growth rate of 14.60% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Beer Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Beer Market - Industry Life Cycle |
3.4 Zambia Beer Market - Porter's Five Forces |
3.5 Zambia Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Zambia Beer Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 Zambia Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
4 Zambia Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing middle-class population with increasing disposable income |
4.2.2 Changing consumer preferences towards premium and craft beers |
4.2.3 Expansion of distribution channels, including online platforms |
4.3 Market Restraints |
4.3.1 High taxation and regulatory restrictions on alcohol sales and marketing |
4.3.2 Competition from other alcoholic beverages, such as spirits and wine |
5 Zambia Beer Market Trends |
6 Zambia Beer Market Segmentations |
6.1 Zambia Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Beer Market Revenues & Volume, By Lager, 2021-2031F |
6.1.3 Zambia Beer Market Revenues & Volume, By Ale, 2021-2031F |
6.1.4 Zambia Beer Market Revenues & Volume, By Stout & Porter, 2021-2031F |
6.1.5 Zambia Beer Market Revenues & Volume, By Malt, 2021-2031F |
6.1.6 Zambia Beer Market Revenues & Volume, By Others, 2021-2031F |
6.2 Zambia Beer Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Zambia Beer Market Revenues & Volume, By Popular Price, 2021-2031F |
6.2.3 Zambia Beer Market Revenues & Volume, By Premium, 2021-2031F |
6.2.4 Zambia Beer Market Revenues & Volume, By Super Premium, 2021-2031F |
6.3 Zambia Beer Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 Zambia Beer Market Revenues & Volume, By Glass, 2021-2031F |
6.3.3 Zambia Beer Market Revenues & Volume, By PET Bottle, 2021-2031F |
6.3.4 Zambia Beer Market Revenues & Volume, By Metal Can, 2021-2031F |
6.3.5 Zambia Beer Market Revenues & Volume, By Others, 2021-2031F |
6.4 Zambia Beer Market, By Production |
6.4.1 Overview and Analysis |
6.4.2 Zambia Beer Market Revenues & Volume, By Macro-brewery, 2021-2031F |
6.4.3 Zambia Beer Market Revenues & Volume, By Micro-brewery, 2021-2031F |
6.4.4 Zambia Beer Market Revenues & Volume, By Craft Brewery, 2021-2031F |
6.4.5 Zambia Beer Market Revenues & Volume, By Others, 2021-2031F |
7 Zambia Beer Market Import-Export Trade Statistics |
7.1 Zambia Beer Market Export to Major Countries |
7.2 Zambia Beer Market Imports from Major Countries |
8 Zambia Beer Market Key Performance Indicators |
8.1 Percentage of premium beer sales in the market |
8.2 Number of new distribution partnerships established |
8.3 Consumer satisfaction ratings for beer quality and taste |
8.4 Growth in online sales revenue for beer products |
8.5 Number of new beer product launches tailored to consumer preferences |
9 Zambia Beer Market - Opportunity Assessment |
9.1 Zambia Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Zambia Beer Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 Zambia Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
10 Zambia Beer Market - Competitive Landscape |
10.1 Zambia Beer Market Revenue Share, By Companies, 2024 |
10.2 Zambia Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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