| Product Code: ETC5521733 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Zambia continued to heavily rely on breakfast cereal imports, with South Africa, Zimbabwe, Egypt, India, and Malaysia being key exporting countries. The market remained highly concentrated, indicating limited diversity in sources. Despite a healthy Compound Annual Growth Rate (CAGR) of 7.21% from 2020 to 2024, a slight decline of -0.82% in the growth rate from 2023 to 2024 was observed. This suggests a need for market players to adapt strategies to stimulate growth and maintain a sustainable market presence in Zambia`s breakfast cereal import sector.

By 2027, Zambia's Breakfast Cereal market is forecasted to achieve a high growth rate of 10.29%, with Egypt leading the Africa region, followed by South Africa, Ethiopia, Algeria and Nigeria.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Breakfast Cereal Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Breakfast Cereal Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Breakfast Cereal Market - Industry Life Cycle |
3.4 Zambia Breakfast Cereal Market - Porter's Five Forces |
3.5 Zambia Breakfast Cereal Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zambia Breakfast Cereal Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Breakfast Cereal Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and changing consumer lifestyles leading to a rise in demand for convenient breakfast options. |
4.2.2 Growing awareness about the importance of a healthy breakfast, driving the demand for nutritious breakfast cereal products. |
4.2.3 Expansion of distribution channels and increasing availability of breakfast cereals in rural areas, tapping into previously untapped markets. |
4.3 Market Restraints |
4.3.1 High competition from traditional breakfast options such as porridge and bread, hindering the growth of the breakfast cereal market. |
4.3.2 Price sensitivity among consumers, especially in lower-income segments, impacting the affordability of breakfast cereals. |
4.3.3 Limited consumer knowledge and awareness about the variety of breakfast cereal options available, leading to slower adoption rates. |
5 Zambia Breakfast Cereal Market Trends |
6 Zambia Breakfast Cereal Market Segmentations |
6.1 Zambia Breakfast Cereal Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Breakfast Cereal Market Revenues & Volume, By Hot Cereal, 2021-2031F |
6.1.3 Zambia Breakfast Cereal Market Revenues & Volume, By RTE, 2021-2031F |
6.2 Zambia Breakfast Cereal Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zambia Breakfast Cereal Market Revenues & Volume, By Supermarket, 2021-2031F |
6.2.3 Zambia Breakfast Cereal Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.4 Zambia Breakfast Cereal Market Revenues & Volume, By E-Commerce, 2021-2031F |
6.2.5 Zambia Breakfast Cereal Market Revenues & Volume, By Others, 2021-2031F |
7 Zambia Breakfast Cereal Market Import-Export Trade Statistics |
7.1 Zambia Breakfast Cereal Market Export to Major Countries |
7.2 Zambia Breakfast Cereal Market Imports from Major Countries |
8 Zambia Breakfast Cereal Market Key Performance Indicators |
8.1 Percentage growth in the number of retail outlets stocking breakfast cereals. |
8.2 Average household expenditure on breakfast cereals. |
8.3 Percentage increase in online sales of breakfast cereals. |
8.4 Number of new product launches in the breakfast cereal segment. |
8.5 Consumer awareness and perception surveys on the health benefits of breakfast cereals. |
9 Zambia Breakfast Cereal Market - Opportunity Assessment |
9.1 Zambia Breakfast Cereal Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zambia Breakfast Cereal Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Breakfast Cereal Market - Competitive Landscape |
10.1 Zambia Breakfast Cereal Market Revenue Share, By Companies, 2024 |
10.2 Zambia Breakfast Cereal Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |