| Product Code: ETC11870458 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
In 2024, Zambia continued to see significant imports of electronic cigarettes from top countries such as South Africa, China, Mexico, USA, and Japan. Despite a high Herfindahl-Hirschman Index indicating market concentration, the industry experienced a notable decline with a Compound Annual Growth Rate (CAGR) of -9.52% from 2020 to 2024. The growth rate in 2024 alone plummeted by -52.69%, reflecting a challenging year for the electronic cigarette market in Zambia. Monitoring market trends and consumer preferences will be crucial for stakeholders to navigate this evolving landscape effectively.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Electronic Cigarette Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Electronic Cigarette Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Electronic Cigarette Market - Industry Life Cycle |
3.4 Zambia Electronic Cigarette Market - Porter's Five Forces |
3.5 Zambia Electronic Cigarette Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zambia Electronic Cigarette Market Revenues & Volume Share, By Features, 2021 & 2031F |
3.7 Zambia Electronic Cigarette Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Zambia Electronic Cigarette Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Zambia Electronic Cigarette Market Revenues & Volume Share, By Nicotine Level, 2021 & 2031F |
4 Zambia Electronic Cigarette Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness and acceptance of electronic cigarettes as a safer alternative to traditional smoking in Zambia. |
4.2.2 Growing disposable income and changing lifestyle preferences leading to a shift towards electronic cigarettes. |
4.2.3 Expansion of distribution channels and availability of a wide range of electronic cigarette products in the market. |
4.3 Market Restraints |
4.3.1 Stringent government regulations and policies related to the sale and marketing of electronic cigarettes in Zambia. |
4.3.2 Societal stigma and cultural factors influencing the adoption of electronic cigarettes in the country. |
5 Zambia Electronic Cigarette Market Trends |
6 Zambia Electronic Cigarette Market, By Types |
6.1 Zambia Electronic Cigarette Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Electronic Cigarette Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Zambia Electronic Cigarette Market Revenues & Volume, By Disposable E-Cigarette, 2021 - 2031F |
6.1.4 Zambia Electronic Cigarette Market Revenues & Volume, By Rechargeable E-Cigarette, 2021 - 2031F |
6.1.5 Zambia Electronic Cigarette Market Revenues & Volume, By Pod System, 2021 - 2031F |
6.1.6 Zambia Electronic Cigarette Market Revenues & Volume, By Advanced Mod Systems, 2021 - 2031F |
6.2 Zambia Electronic Cigarette Market, By Features |
6.2.1 Overview and Analysis |
6.2.2 Zambia Electronic Cigarette Market Revenues & Volume, By Single-Use, 2021 - 2031F |
6.2.3 Zambia Electronic Cigarette Market Revenues & Volume, By Refillable, 2021 - 2031F |
6.2.4 Zambia Electronic Cigarette Market Revenues & Volume, By Compact Design, 2021 - 2031F |
6.2.5 Zambia Electronic Cigarette Market Revenues & Volume, By Customizable, 2021 - 2031F |
6.3 Zambia Electronic Cigarette Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Zambia Electronic Cigarette Market Revenues & Volume, By Personal Use, 2021 - 2031F |
6.3.3 Zambia Electronic Cigarette Market Revenues & Volume, By Smoking Cessation, 2021 - 2031F |
6.3.4 Zambia Electronic Cigarette Market Revenues & Volume, By Entertainment, 2021 - 2031F |
6.3.5 Zambia Electronic Cigarette Market Revenues & Volume, By Recreational Use, 2021 - 2031F |
6.4 Zambia Electronic Cigarette Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Zambia Electronic Cigarette Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Zambia Electronic Cigarette Market Revenues & Volume, By Smokers, 2021 - 2031F |
6.4.4 Zambia Electronic Cigarette Market Revenues & Volume, By Young Adults, 2021 - 2031F |
6.4.5 Zambia Electronic Cigarette Market Revenues & Volume, By Experienced Users, 2021 - 2031F |
6.5 Zambia Electronic Cigarette Market, By Nicotine Level |
6.5.1 Overview and Analysis |
6.5.2 Zambia Electronic Cigarette Market Revenues & Volume, By High, 2021 - 2031F |
6.5.3 Zambia Electronic Cigarette Market Revenues & Volume, By Medium, 2021 - 2031F |
6.5.4 Zambia Electronic Cigarette Market Revenues & Volume, By Low, 2021 - 2031F |
6.5.5 Zambia Electronic Cigarette Market Revenues & Volume, By Variable, 2021 - 2031F |
7 Zambia Electronic Cigarette Market Import-Export Trade Statistics |
7.1 Zambia Electronic Cigarette Market Export to Major Countries |
7.2 Zambia Electronic Cigarette Market Imports from Major Countries |
8 Zambia Electronic Cigarette Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the electronic cigarette market in Zambia. |
8.2 Growth in the number of dedicated electronic cigarette retail outlets and online platforms. |
8.3 Increase in the number of active electronic cigarette users in Zambia. |
8.4 Percentage of smokers transitioning from traditional cigarettes to electronic cigarettes. |
8.5 Adoption rate of electronic cigarettes among different age groups in Zambia. |
9 Zambia Electronic Cigarette Market - Opportunity Assessment |
9.1 Zambia Electronic Cigarette Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zambia Electronic Cigarette Market Opportunity Assessment, By Features, 2021 & 2031F |
9.3 Zambia Electronic Cigarette Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Zambia Electronic Cigarette Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Zambia Electronic Cigarette Market Opportunity Assessment, By Nicotine Level, 2021 & 2031F |
10 Zambia Electronic Cigarette Market - Competitive Landscape |
10.1 Zambia Electronic Cigarette Market Revenue Share, By Companies, 2024 |
10.2 Zambia Electronic Cigarette Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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