| Product Code: ETC10120771 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Zambia continued to see a significant influx of liquid makeup imports, with top exporting countries including South Africa, France, China, the United States, and Italy. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 5.06% from 2020 to 2024 highlights sustained expansion. Moreover, the notable growth rate of 30.91% from 2023 to 2024 signals a surge in demand for liquid makeup in Zambia, reflecting a promising market for international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Liquid Makeup Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Liquid Makeup Market - Industry Life Cycle |
3.4 Zambia Liquid Makeup Market - Porter's Five Forces |
3.5 Zambia Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Zambia Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Zambia |
4.2.2 Growing awareness and adoption of beauty and cosmetic products |
4.2.3 Rising influence of social media and beauty influencers promoting liquid makeup |
4.3 Market Restraints |
4.3.1 High import duties and taxes on cosmetic products |
4.3.2 Limited availability of premium liquid makeup brands in the Zambian market |
4.3.3 Cultural norms and preferences favoring traditional beauty practices over liquid makeup |
5 Zambia Liquid Makeup Market Trends |
6 Zambia Liquid Makeup Market, By Types |
6.1 Zambia Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Zambia Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Zambia Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Zambia Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Zambia Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Zambia Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Zambia Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Zambia Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zambia Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Zambia Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Zambia Liquid Makeup Market Import-Export Trade Statistics |
7.1 Zambia Liquid Makeup Market Export to Major Countries |
7.2 Zambia Liquid Makeup Market Imports from Major Countries |
8 Zambia Liquid Makeup Market Key Performance Indicators |
8.1 Social media engagement metrics (likes, comments, shares) for liquid makeup brands in Zambia |
8.2 Number of beauty salons and makeup artists offering liquid makeup services in key cities |
8.3 Consumer surveys measuring awareness and preference for liquid makeup compared to traditional beauty products |
9 Zambia Liquid Makeup Market - Opportunity Assessment |
9.1 Zambia Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Zambia Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Liquid Makeup Market - Competitive Landscape |
10.1 Zambia Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Zambia Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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