| Product Code: ETC12654394 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The import shipments of meal replacement drinks to Zambia in 2024 saw significant growth, with top exporting countries being South Africa, USA, Spain, Malaysia, and Malawi. Despite a slight decline in the compound annual growth rate (CAGR) from 2020-2024, the sector experienced a remarkable growth rate of 73.99% in 2024 alone. The market remains highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI), showcasing the dominance of key players in the industry. This data suggests a promising outlook for the meal replacement drinks market in Zambia, with potential for further expansion and diversification.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Meal Replacement Drinks Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Meal Replacement Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Meal Replacement Drinks Market - Industry Life Cycle |
3.4 Zambia Meal Replacement Drinks Market - Porter's Five Forces |
3.5 Zambia Meal Replacement Drinks Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Zambia Meal Replacement Drinks Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Zambia Meal Replacement Drinks Market Revenues & Volume Share, By Consumer Demographics, 2021 & 2031F |
3.8 Zambia Meal Replacement Drinks Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
4 Zambia Meal Replacement Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Busy lifestyles leading to demand for convenient meal options |
4.2.3 Rising disposable income in Zambia |
4.3 Market Restraints |
4.3.1 Limited awareness and education about the benefits of meal replacement drinks |
4.3.2 Price sensitivity among consumers |
5 Zambia Meal Replacement Drinks Market Trends |
6 Zambia Meal Replacement Drinks Market, By Types |
6.1 Zambia Meal Replacement Drinks Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Meal Replacement Drinks Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Zambia Meal Replacement Drinks Market Revenues & Volume, By Protein-based, 2021 - 2031F |
6.1.4 Zambia Meal Replacement Drinks Market Revenues & Volume, By Carbohydrate-based, 2021 - 2031F |
6.1.5 Zambia Meal Replacement Drinks Market Revenues & Volume, By Fat-based, 2021 - 2031F |
6.1.6 Zambia Meal Replacement Drinks Market Revenues & Volume, By Fiber-based, 2021 - 2031F |
6.2 Zambia Meal Replacement Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zambia Meal Replacement Drinks Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.2.3 Zambia Meal Replacement Drinks Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.2.4 Zambia Meal Replacement Drinks Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.2.5 Zambia Meal Replacement Drinks Market Revenues & Volume, By Pharmacies, 2021 - 2031F |
6.3 Zambia Meal Replacement Drinks Market, By Consumer Demographics |
6.3.1 Overview and Analysis |
6.3.2 Zambia Meal Replacement Drinks Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.3.3 Zambia Meal Replacement Drinks Market Revenues & Volume, By Busy Professionals, 2021 - 2031F |
6.3.4 Zambia Meal Replacement Drinks Market Revenues & Volume, By Elderly, 2021 - 2031F |
6.3.5 Zambia Meal Replacement Drinks Market Revenues & Volume, By Weight Management Seekers, 2021 - 2031F |
6.4 Zambia Meal Replacement Drinks Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Zambia Meal Replacement Drinks Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.4.3 Zambia Meal Replacement Drinks Market Revenues & Volume, By Cans, 2021 - 2031F |
6.4.4 Zambia Meal Replacement Drinks Market Revenues & Volume, By Tetra Packs, 2021 - 2031F |
6.4.5 Zambia Meal Replacement Drinks Market Revenues & Volume, By Sachets, 2021 - 2031F |
7 Zambia Meal Replacement Drinks Market Import-Export Trade Statistics |
7.1 Zambia Meal Replacement Drinks Market Export to Major Countries |
7.2 Zambia Meal Replacement Drinks Market Imports from Major Countries |
8 Zambia Meal Replacement Drinks Market Key Performance Indicators |
8.1 Number of new product launches in the meal replacement drinks segment |
8.2 Growth in the number of health and wellness centers promoting meal replacement drinks |
8.3 Consumer engagement and feedback on social media platforms |
9 Zambia Meal Replacement Drinks Market - Opportunity Assessment |
9.1 Zambia Meal Replacement Drinks Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Zambia Meal Replacement Drinks Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Zambia Meal Replacement Drinks Market Opportunity Assessment, By Consumer Demographics, 2021 & 2031F |
9.4 Zambia Meal Replacement Drinks Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
10 Zambia Meal Replacement Drinks Market - Competitive Landscape |
10.1 Zambia Meal Replacement Drinks Market Revenue Share, By Companies, 2024 |
10.2 Zambia Meal Replacement Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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