| Product Code: ETC5202153 | Publication Date: Nov 2023 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Zambia continued to heavily rely on imported packaged chicken, with top suppliers including the Netherlands, Brazil, South Africa, Argentina, and China. Despite a significant decline in the Compound Annual Growth Rate (CAGR) from 2020-2024 at -46.84%, the market remained highly concentrated, as indicated by the high Herfindahl-Hirschman Index (HHI). The negative growth rate of -75.43% from 2023-2024 suggests a challenging year for the industry, possibly influenced by various factors such as economic conditions, trade regulations, or shifts in consumer preferences.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Packaged Chicken Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Packaged Chicken Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Packaged Chicken Market - Industry Life Cycle |
3.4 Zambia Packaged Chicken Market - Porter's Five Forces |
3.5 Zambia Packaged Chicken Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Zambia Packaged Chicken Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Zambia Packaged Chicken Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Zambia Packaged Chicken Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to higher demand for convenient food options. |
4.2.2 Growth in disposable income driving consumer spending on packaged chicken products. |
4.2.3 Rising awareness about food safety and hygiene among consumers. |
4.2.4 Expansion of retail channels making packaged chicken products more accessible. |
4.2.5 Shift towards Western dietary preferences influencing demand for packaged chicken. |
4.3 Market Restraints |
4.3.1 Price fluctuations of raw materials impacting production costs. |
4.3.2 Challenges in maintaining consistent quality and freshness of packaged chicken. |
4.3.3 Competition from alternative protein sources such as plant-based meat substitutes. |
4.3.4 Regulatory hurdles related to food safety standards and packaging requirements. |
4.3.5 Vulnerability to supply chain disruptions affecting availability of packaged chicken products. |
5 Zambia Packaged Chicken Market Trends |
6 Zambia Packaged Chicken Market Segmentations |
6.1 Zambia Packaged Chicken Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zambia Packaged Chicken Market Revenues & Volume, By Fresh, 2021-2031F |
6.1.3 Zambia Packaged Chicken Market Revenues & Volume, By Frozen, 2021-2031F |
6.2 Zambia Packaged Chicken Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Zambia Packaged Chicken Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 Zambia Packaged Chicken Market Revenues & Volume, By Restaurants, 2021-2031F |
6.2.4 Zambia Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
6.3 Zambia Packaged Chicken Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Zambia Packaged Chicken Market Revenues & Volume, By Hypermarket & Supermarket, 2021-2031F |
6.3.3 Zambia Packaged Chicken Market Revenues & Volume, By Convenience Store, 2021-2031F |
6.3.4 Zambia Packaged Chicken Market Revenues & Volume, By Specialty Store, 2021-2031F |
6.3.5 Zambia Packaged Chicken Market Revenues & Volume, By Online Store, 2021-2031F |
6.3.6 Zambia Packaged Chicken Market Revenues & Volume, By Others, 2021-2031F |
7 Zambia Packaged Chicken Market Import-Export Trade Statistics |
7.1 Zambia Packaged Chicken Market Export to Major Countries |
7.2 Zambia Packaged Chicken Market Imports from Major Countries |
8 Zambia Packaged Chicken Market Key Performance Indicators |
8.1 Consumer satisfaction scores based on product quality and freshness. |
8.2 Market penetration rate in key urban areas of Zambia. |
8.3 Percentage of repeat purchases indicating brand loyalty. |
8.4 Number of new product launches and innovations in the packaged chicken segment. |
8.5 Average shelf space allocated to packaged chicken products in retail stores. |
9 Zambia Packaged Chicken Market - Opportunity Assessment |
9.1 Zambia Packaged Chicken Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Zambia Packaged Chicken Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Zambia Packaged Chicken Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Zambia Packaged Chicken Market - Competitive Landscape |
10.1 Zambia Packaged Chicken Market Revenue Share, By Companies, 2024 |
10.2 Zambia Packaged Chicken Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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