| Product Code: ETC10124118 | Publication Date: Sep 2024 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The packaged tuna import market in Zambia continues to exhibit strong growth, with a high concentration among top exporting countries such as Thailand, South Africa, Netherlands, United Arab Emirates, and Belgium. The high Herfindahl-Hirschman Index (HHI) indicates significant market concentration in 2024. The impressive compound annual growth rate (CAGR) of 20.77% from 2020 to 2024 highlights the increasing demand for packaged tuna in Zambia. Furthermore, the growth rate of 6.64% from 2023 to 2024 suggests sustained momentum in the market, presenting opportunities for both suppliers and stakeholders to capitalize on this upward trend.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zambia Packaged Tuna Market Overview |
3.1 Zambia Country Macro Economic Indicators |
3.2 Zambia Packaged Tuna Market Revenues & Volume, 2021 & 2031F |
3.3 Zambia Packaged Tuna Market - Industry Life Cycle |
3.4 Zambia Packaged Tuna Market - Porter's Five Forces |
3.5 Zambia Packaged Tuna Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.6 Zambia Packaged Tuna Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Zambia Packaged Tuna Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness about the nutritional benefits of tuna. |
4.2.2 Growth in disposable income leading to higher purchasing power. |
4.2.3 Expansion of modern retail channels increasing availability and visibility of packaged tuna products in Zambia. |
4.3 Market Restraints |
4.3.1 Price volatility of tuna impacting production costs and consumer pricing. |
4.3.2 Competition from alternative protein sources like chicken and beef. |
4.3.3 Supply chain challenges and logistical issues leading to potential disruptions in product availability. |
5 Zambia Packaged Tuna Market Trends |
6 Zambia Packaged Tuna Market, By Types |
6.1 Zambia Packaged Tuna Market, By Form |
6.1.1 Overview and Analysis |
6.1.2 Zambia Packaged Tuna Market Revenues & Volume, By Form, 2021- 2031F |
6.1.3 Zambia Packaged Tuna Market Revenues & Volume, By Canned, 2021- 2031F |
6.1.4 Zambia Packaged Tuna Market Revenues & Volume, By Pouches, 2021- 2031F |
6.1.5 Zambia Packaged Tuna Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Zambia Packaged Tuna Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zambia Packaged Tuna Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021- 2031F |
6.2.3 Zambia Packaged Tuna Market Revenues & Volume, By Specialty Stores, 2021- 2031F |
6.2.4 Zambia Packaged Tuna Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.5 Zambia Packaged Tuna Market Revenues & Volume, By Online, 2021- 2031F |
6.2.6 Zambia Packaged Tuna Market Revenues & Volume, By Others, 2021- 2031F |
7 Zambia Packaged Tuna Market Import-Export Trade Statistics |
7.1 Zambia Packaged Tuna Market Export to Major Countries |
7.2 Zambia Packaged Tuna Market Imports from Major Countries |
8 Zambia Packaged Tuna Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on the health benefits of consuming tuna. |
8.2 Market penetration rate of packaged tuna products in different regions of Zambia. |
8.3 Rate of adoption of innovative packaging and product variants in the market. |
9 Zambia Packaged Tuna Market - Opportunity Assessment |
9.1 Zambia Packaged Tuna Market Opportunity Assessment, By Form, 2021 & 2031F |
9.2 Zambia Packaged Tuna Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Zambia Packaged Tuna Market - Competitive Landscape |
10.1 Zambia Packaged Tuna Market Revenue Share, By Companies, 2024 |
10.2 Zambia Packaged Tuna Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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