| Product Code: ETC12068795 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Zimbabwe alcohol e-commerce market experienced significant growth in imports from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of 152.61%. The year-on-year growth rate for 2023-2024 was flat, contributing to the overall increase in imports during the period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Alcohol E-commerce Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Alcohol E-commerce Market Revenues & Volume, 2022 & 2032F |
3.3 Zimbabwe Alcohol E-commerce Market - Industry Life Cycle |
3.4 Zimbabwe Alcohol E-commerce Market - Porter's Five Forces |
3.5 Zimbabwe Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Zimbabwe Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2022 & 2032F |
3.7 Zimbabwe Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.8 Zimbabwe Alcohol E-commerce Market Revenues & Volume Share, By End User, 2022 & 2032F |
4 Zimbabwe Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Zimbabwe |
4.2.2 Growing adoption of e-commerce platforms in the country |
4.2.3 Rising disposable income levels leading to increased spending on alcohol products |
4.3 Market Restraints |
4.3.1 Limited access to reliable internet infrastructure in some regions of Zimbabwe |
4.3.2 Regulatory challenges and restrictions on alcohol sales and deliveries |
4.3.3 Lack of awareness and trust in online alcohol purchasing among consumers |
5 Zimbabwe Alcohol E-commerce Market Trends |
6 Zimbabwe Alcohol E-commerce Market, By Types |
6.1 Zimbabwe Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Spirits, 2022 - 2032F |
6.1.4 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Beer, 2022 - 2032F |
6.1.5 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Wine, 2022 - 2032F |
6.1.6 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.2 Zimbabwe Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Websites, 2022 - 2032F |
6.2.3 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2022 - 2032F |
6.2.4 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2022 - 2032F |
6.2.5 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3 Zimbabwe Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.3.3 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.3.4 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.3.5 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
6.4 Zimbabwe Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Individuals, 2022 - 2032F |
6.4.3 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2022 - 2032F |
6.4.4 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Bars, 2022 - 2032F |
6.4.5 Zimbabwe Alcohol E-commerce Market Revenues & Volume, By Others, 2022 - 2032F |
7 Zimbabwe Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Zimbabwe Alcohol E-commerce Market Export to Major Countries |
7.2 Zimbabwe Alcohol E-commerce Market Imports from Major Countries |
8 Zimbabwe Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for alcohol products on e-commerce platforms |
8.2 Customer retention rate for alcohol e-commerce websites |
8.3 Conversion rate from website visits to completed alcohol purchases |
9 Zimbabwe Alcohol E-commerce Market - Opportunity Assessment |
9.1 Zimbabwe Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Zimbabwe Alcohol E-commerce Market Opportunity Assessment, By Platform, 2022 & 2032F |
9.3 Zimbabwe Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.4 Zimbabwe Alcohol E-commerce Market Opportunity Assessment, By End User, 2022 & 2032F |
10 Zimbabwe Alcohol E-commerce Market - Competitive Landscape |
10.1 Zimbabwe Alcohol E-commerce Market Revenue Share, By Companies, 2025 |
10.2 Zimbabwe Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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