| Product Code: ETC12654395 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
During 2020-2024, the Zimbabwe meal replacement drinks market saw a Compound Annual Growth Rate (CAGR) of 25.11%. In 2023-2024, the year-on-year growth rate was zero. This indicates a steady increase in imports over the period, driven by the strong CAGR.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Meal Replacement Drinks Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, 2022 & 2032F |
3.3 Zimbabwe Meal Replacement Drinks Market - Industry Life Cycle |
3.4 Zimbabwe Meal Replacement Drinks Market - Porter's Five Forces |
3.5 Zimbabwe Meal Replacement Drinks Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Zimbabwe Meal Replacement Drinks Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
3.7 Zimbabwe Meal Replacement Drinks Market Revenues & Volume Share, By Consumer Demographics, 2022 & 2032F |
3.8 Zimbabwe Meal Replacement Drinks Market Revenues & Volume Share, By Packaging Type, 2022 & 2032F |
4 Zimbabwe Meal Replacement Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health awareness and focus on weight management among the Zimbabwean population |
4.2.2 Busy lifestyles and growing demand for convenient meal options |
4.2.3 Rising disposable income and willingness to spend on health and wellness products |
4.3 Market Restraints |
4.3.1 Limited awareness and penetration of meal replacement drinks in Zimbabwe |
4.3.2 Concerns regarding the nutritional value and effectiveness of meal replacement drinks |
4.3.3 Price sensitivity and affordability issues among certain consumer segments |
5 Zimbabwe Meal Replacement Drinks Market Trends |
6 Zimbabwe Meal Replacement Drinks Market, By Types |
6.1 Zimbabwe Meal Replacement Drinks Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Product Type, 2022 - 2032F |
6.1.3 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Protein-based, 2022 - 2032F |
6.1.4 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Carbohydrate-based, 2022 - 2032F |
6.1.5 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Fat-based, 2022 - 2032F |
6.1.6 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Fiber-based, 2022 - 2032F |
6.2 Zimbabwe Meal Replacement Drinks Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Supermarkets, 2022 - 2032F |
6.2.3 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Online Retailers, 2022 - 2032F |
6.2.4 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Specialty Stores, 2022 - 2032F |
6.2.5 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Pharmacies, 2022 - 2032F |
6.3 Zimbabwe Meal Replacement Drinks Market, By Consumer Demographics |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Athletes, 2022 - 2032F |
6.3.3 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Busy Professionals, 2022 - 2032F |
6.3.4 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Elderly, 2022 - 2032F |
6.3.5 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Weight Management Seekers, 2022 - 2032F |
6.4 Zimbabwe Meal Replacement Drinks Market, By Packaging Type |
6.4.1 Overview and Analysis |
6.4.2 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Bottles, 2022 - 2032F |
6.4.3 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Cans, 2022 - 2032F |
6.4.4 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Tetra Packs, 2022 - 2032F |
6.4.5 Zimbabwe Meal Replacement Drinks Market Revenues & Volume, By Sachets, 2022 - 2032F |
7 Zimbabwe Meal Replacement Drinks Market Import-Export Trade Statistics |
7.1 Zimbabwe Meal Replacement Drinks Market Export to Major Countries |
7.2 Zimbabwe Meal Replacement Drinks Market Imports from Major Countries |
8 Zimbabwe Meal Replacement Drinks Market Key Performance Indicators |
8.1 Number of health and wellness events or campaigns promoting meal replacement drinks in Zimbabwe |
8.2 Growth in the number of distribution channels offering meal replacement drinks |
8.3 Consumer satisfaction levels and repeat purchase rates for meal replacement drinks in the market |
9 Zimbabwe Meal Replacement Drinks Market - Opportunity Assessment |
9.1 Zimbabwe Meal Replacement Drinks Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Zimbabwe Meal Replacement Drinks Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
9.3 Zimbabwe Meal Replacement Drinks Market Opportunity Assessment, By Consumer Demographics, 2022 & 2032F |
9.4 Zimbabwe Meal Replacement Drinks Market Opportunity Assessment, By Packaging Type, 2022 & 2032F |
10 Zimbabwe Meal Replacement Drinks Market - Competitive Landscape |
10.1 Zimbabwe Meal Replacement Drinks Market Revenue Share, By Companies, 2025 |
10.2 Zimbabwe Meal Replacement Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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