| Product Code: ETC10142946 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import trend of meal replacement shakes in the Zimbabwe market experienced significant growth during 2020-2024, with a Compound Annual Growth Rate (CAGR) of 23.88%. Despite a zero year-on-year growth rate in 2023-2024, the overall increase in imports can be attributed to the steady growth observed over the entire period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Meal Replacement Shakes Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, 2022 & 2032F |
3.3 Zimbabwe Meal Replacement Shakes Market - Industry Life Cycle |
3.4 Zimbabwe Meal Replacement Shakes Market - Porter's Five Forces |
3.5 Zimbabwe Meal Replacement Shakes Market Revenues & Volume Share, By Product Type, 2022 & 2032F |
3.6 Zimbabwe Meal Replacement Shakes Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Zimbabwe Meal Replacement Shakes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers in Zimbabwe |
4.2.2 Growing awareness about the benefits of meal replacement shakes for weight management |
4.2.3 Busy lifestyles and time constraints leading to a demand for convenient and quick nutrition options |
4.3 Market Restraints |
4.3.1 Limited disposable income of the population in Zimbabwe affecting purchasing power |
4.3.2 Cultural preferences for traditional meals over meal replacement shakes |
4.3.3 Lack of availability and accessibility of meal replacement shakes in rural areas |
5 Zimbabwe Meal Replacement Shakes Market Trends |
6 Zimbabwe Meal Replacement Shakes Market, By Types |
6.1 Zimbabwe Meal Replacement Shakes Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Product Type, 2022-2032F |
6.1.3 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Ready-to-Drink Products, 2022-2032F |
6.1.4 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Powdered Supplements, 2022-2032F |
6.2 Zimbabwe Meal Replacement Shakes Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.2.3 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Hypermarkets/Supermarkets, 2022-2032F |
6.2.4 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Specialty Stores, 2022-2032F |
6.2.5 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Online Retail Stores, 2022-2032F |
6.2.6 Zimbabwe Meal Replacement Shakes Market Revenues & Volume, By Other Distribution Channels, 2022-2032F |
7 Zimbabwe Meal Replacement Shakes Market Import-Export Trade Statistics |
7.1 Zimbabwe Meal Replacement Shakes Market Export to Major Countries |
7.2 Zimbabwe Meal Replacement Shakes Market Imports from Major Countries |
8 Zimbabwe Meal Replacement Shakes Market Key Performance Indicators |
8.1 Number of health and wellness stores stocking meal replacement shakes |
8.2 Percentage increase in online searches for meal replacement shakes in Zimbabwe |
8.3 Growth in the number of gym-goers and fitness enthusiasts using meal replacement shakes |
9 Zimbabwe Meal Replacement Shakes Market - Opportunity Assessment |
9.1 Zimbabwe Meal Replacement Shakes Market Opportunity Assessment, By Product Type, 2022 & 2032F |
9.2 Zimbabwe Meal Replacement Shakes Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Zimbabwe Meal Replacement Shakes Market - Competitive Landscape |
10.1 Zimbabwe Meal Replacement Shakes Market Revenue Share, By Companies, 2025 |
10.2 Zimbabwe Meal Replacement Shakes Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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