| Product Code: ETC5202154 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Zimbabwe packaged chicken market witnessed a significant increase in imports from 2020 to 2024, with a Compound Annual Growth Rate (CAGR) of 88.70%. Despite a stagnant year-on-year growth rate in 2023-2024, the overall trend showed a substantial rise in imported packaged chicken products during the period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Packaged Chicken Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Packaged Chicken Market Revenues & Volume, 2022 & 2032F |
3.3 Zimbabwe Packaged Chicken Market - Industry Life Cycle |
3.4 Zimbabwe Packaged Chicken Market - Porter's Five Forces |
3.5 Zimbabwe Packaged Chicken Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Zimbabwe Packaged Chicken Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.7 Zimbabwe Packaged Chicken Market Revenues & Volume Share, By Sales Channel, 2022 & 2032F |
4 Zimbabwe Packaged Chicken Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing population and urbanization leading to increased demand for convenient food products. |
4.2.2 Rising disposable income levels and changing consumer preferences towards protein-rich diets. |
4.2.3 Government initiatives promoting domestic poultry production and reducing reliance on imports. |
4.3 Market Restraints |
4.3.1 Fluctuations in feed prices impacting production costs. |
4.3.2 Competition from other protein sources such as beef and fish. |
4.3.3 Challenges related to disease outbreaks affecting poultry production. |
5 Zimbabwe Packaged Chicken Market Trends |
6 Zimbabwe Packaged Chicken Market Segmentations |
6.1 Zimbabwe Packaged Chicken Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Packaged Chicken Market Revenues & Volume, By Fresh, 2022-2032F |
6.1.3 Zimbabwe Packaged Chicken Market Revenues & Volume, By Frozen, 2022-2032F |
6.2 Zimbabwe Packaged Chicken Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Packaged Chicken Market Revenues & Volume, By Household, 2022-2032F |
6.2.3 Zimbabwe Packaged Chicken Market Revenues & Volume, By Restaurants, 2022-2032F |
6.2.4 Zimbabwe Packaged Chicken Market Revenues & Volume, By Others, 2022-2032F |
6.3 Zimbabwe Packaged Chicken Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Packaged Chicken Market Revenues & Volume, By Hypermarket & Supermarket, 2022-2032F |
6.3.3 Zimbabwe Packaged Chicken Market Revenues & Volume, By Convenience Store, 2022-2032F |
6.3.4 Zimbabwe Packaged Chicken Market Revenues & Volume, By Specialty Store, 2022-2032F |
6.3.5 Zimbabwe Packaged Chicken Market Revenues & Volume, By Online Store, 2022-2032F |
6.3.6 Zimbabwe Packaged Chicken Market Revenues & Volume, By Others, 2022-2032F |
7 Zimbabwe Packaged Chicken Market Import-Export Trade Statistics |
7.1 Zimbabwe Packaged Chicken Market Export to Major Countries |
7.2 Zimbabwe Packaged Chicken Market Imports from Major Countries |
8 Zimbabwe Packaged Chicken Market Key Performance Indicators |
8.1 Average selling price of packaged chicken products in Zimbabwe. |
8.2 Consumer awareness and perception of packaged chicken as a safe and convenient food option. |
8.3 Percentage of domestic production compared to imports in the Zimbabwe packaged chicken market. |
9 Zimbabwe Packaged Chicken Market - Opportunity Assessment |
9.1 Zimbabwe Packaged Chicken Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Zimbabwe Packaged Chicken Market Opportunity Assessment, By Application, 2022 & 2032F |
9.3 Zimbabwe Packaged Chicken Market Opportunity Assessment, By Sales Channel, 2022 & 2032F |
10 Zimbabwe Packaged Chicken Market - Competitive Landscape |
10.1 Zimbabwe Packaged Chicken Market Revenue Share, By Companies, 2025 |
10.2 Zimbabwe Packaged Chicken Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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