| Product Code: ETC5222902 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In the past year, the import trend for the Zimbabwe potato chips market showed a slight decline. This was attributed to increased focus on supporting local potato chip manufacturers and reducing reliance on imported products.

The Potato Chips market in Zimbabwe is projected to grow at a stable growth rate of 2.40% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Zimbabwe Potato Chips Market Overview |
3.1 Zimbabwe Country Macro Economic Indicators |
3.2 Zimbabwe Potato Chips Market Revenues & Volume, 2022 & 2032F |
3.3 Zimbabwe Potato Chips Market - Industry Life Cycle |
3.4 Zimbabwe Potato Chips Market - Porter's Five Forces |
3.5 Zimbabwe Potato Chips Market Revenues & Volume Share, By Flavor, 2022 & 2032F |
3.6 Zimbabwe Potato Chips Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.7 Zimbabwe Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Zimbabwe Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient snacking options |
4.2.2 Growth in the retail sector and expansion of distribution channels |
4.2.3 Rising disposable income leading to increased spending on snacks |
4.3 Market Restraints |
4.3.1 Fluctuating raw material prices impacting production costs |
4.3.2 Intense competition from other snack products |
4.3.3 Health concerns related to consumption of fried snacks |
5 Zimbabwe Potato Chips Market Trends |
6 Zimbabwe Potato Chips Market Segmentations |
6.1 Zimbabwe Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Zimbabwe Potato Chips Market Revenues & Volume, By Plain/Salted, 2022-2032F |
6.1.3 Zimbabwe Potato Chips Market Revenues & Volume, By Flavored, 2022-2032F |
6.2 Zimbabwe Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Zimbabwe Potato Chips Market Revenues & Volume, By Baked, 2022-2032F |
6.2.3 Zimbabwe Potato Chips Market Revenues & Volume, By Fried, 2022-2032F |
6.3 Zimbabwe Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Zimbabwe Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2022-2032F |
6.3.3 Zimbabwe Potato Chips Market Revenues & Volume, By Convenience Stores, 2022-2032F |
6.3.4 Zimbabwe Potato Chips Market Revenues & Volume, By Specialist Stores, 2022-2032F |
6.3.5 Zimbabwe Potato Chips Market Revenues & Volume, By Online Retail Stores, 2022-2032F |
6.3.6 Zimbabwe Potato Chips Market Revenues & Volume, By Other, 2022-2032F |
7 Zimbabwe Potato Chips Market Import-Export Trade Statistics |
7.1 Zimbabwe Potato Chips Market Export to Major Countries |
7.2 Zimbabwe Potato Chips Market Imports from Major Countries |
8 Zimbabwe Potato Chips Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms |
8.2 Rate of new product development and innovation in flavors |
8.3 Number of partnerships with local suppliers for sourcing raw materials |
9 Zimbabwe Potato Chips Market - Opportunity Assessment |
9.1 Zimbabwe Potato Chips Market Opportunity Assessment, By Flavor, 2022 & 2032F |
9.2 Zimbabwe Potato Chips Market Opportunity Assessment, By Type, 2022 & 2032F |
9.3 Zimbabwe Potato Chips Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Zimbabwe Potato Chips Market - Competitive Landscape |
10.1 Zimbabwe Potato Chips Market Revenue Share, By Companies, 2025 |
10.2 Zimbabwe Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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