Amul cheese market share in India | Market Size & Trends 2025

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Code: MTA4047

Publication Date: Jun 2025

What is the Amul cheese market share in India?

According to 6Wresearch internal database and industry insights, India Amul cheese market is projected to grow at a CAGR of around 6.1% from 2025 to 2031. Amul holds an estimated market share of approximately 70% in India’s packaged cheese segment, maintaining its strong dominance over both retail and hotel sectors.

The brand continues to strengthen its leadership through extensive distribution, consistent quality, and an expanding product range including processed cheese, cheese slices, cubes, spreads, and flavored variants.

Key Growth Factors

Rapid urbanization and growth of nuclear families driving processed cheese consumption.
Rising preference for convenience foods and quick recipes at home.
Increasing presence in quick-service restaurants and institutional sales.
Aggressive marketing and brand trust built over decades.
Expansion into tier II and III cities boosting rural and semi-urban demand.
New product innovations catering to changing taste preferences.

Market Trends (2025–2031)

The India cheese market, led by Amul, is expected to maintain steady growth trends between 2025–2031. Demand is being driven by the post-pandemic rise in Western food culture and an increase in home cooking trends. Amul keeps up with both domestic and foreign brands by concentrating on supply chain efficiency, product diversification, and affordable packaging in order to reach new consumer segments.