Business analytics market size | Market Insights and Trends 2025

Q: Which industries are driving the demand for business analytics?

The high demand come from the industries such as retail, healthcare, financial services, manufacturing, and telecommunications.

Q: What challenges does the business analytics market face?

Challenges faced by the market including data privacy concerns, lack of skilled analytics professionals, high implementation costs, and issues with data integration from multiple sources.

Q: How are cloud-based platforms impacting the business analytics market?

Cloud-based platforms are reshaping the market by providing scalable and cost-effective solutions, enabling businesses to access analytics tools without heavy infrastructure investments.

Q: What advancements are emerging in the business analytics market?

Key advancements include AI-powered analytics, improvements in natural language processing (NLP), real-time analytics for dynamic decision-making, and enhanced data visualization tools.

Q: How does business analytics support digital transformation?

Business analytics helps organizations harness their data to identify trends, optimize processes, and improve customer experiences, forming the backbone of digital transformation efforts.

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6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

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Code: MTA4094

Publication Date: Jun 2025

How is Business Analytics Market Growth?

According to 6Wresearch internal database and industry insights, the Global business analytics market growing with the moderate speed driven by factors including the increasing need for data-driven decision-making and advancements in big data technologies. In 2024, the market size is estimated at USD 40 billion and is projected to reach at a significant CAGR of 12% during the forecast period 2025 - 2031.

The market is projected to gain USD 88 billion by 2031, as the market is fuelled by the widespread adoption of cloud-based analytics, AI integration, and the raising emphasis on real-time insights across industries. The rising complexity of business operations, demand for predictive analytics, and increasing digital transformation initiatives are few factors which drive the market worldwide.

Key Growth Factors

Increasing adoption of AI and machine learning for advanced predictive analytics.
Rising demand for real-time data insights to improve decision-making.
Increasing use of cloud-based analytics platforms for scalability and cost efficiency.
Growing digital transformation efforts across industries like retail, healthcare, and finance.
Existence of proliferation of IoT-generated data and its analysis for operational efficiency.

Major companies in the Business Analytics Market

IBM Corporation
Microsoft Corporation
SAP SE
Oracle Corporation
Tableau Software (Salesforce)
SAS Institute
Qlik Technologies
Google LLC
Amazon Web Services (AWS)
Teradata Corporation

Market Trends

Business analytics market is expected for the considerable growth with the advancements during the forecast period. In coming years, cloud-based analytics solutions are predicted to dominate the market which offers the scalability and flexibility for organizations of all sizes. The combination of AI and machine learning enable the deeper predictive insights and automation of data processing. Real-time analytics adoption will see a surge, especially in industries like retail, healthcare, and financial services, where quick decision-making is critical. Advances in natural language processing (NLP) will simplify user interactions with analytics tools which make them accessible to non-technical users. Furthermore, the demand for secure data analytics platforms will grow as concerns over data privacy and compliance intensify.