Cosmetic Market Share in India | Leading Brands & Trends 2025

Q: Who leads the cosmetic market share in India?

Hindustan Unilever holds the top position with an estimated 28.6% share, followed by L’Oréal India.

Q: Which segment is growing fastest in the Indian cosmetic market?

Natural and skincare-focused cosmetic categories are growing the fastest.

Q: What are the key growth drivers in this market?

Urbanization, e-commerce, and rising awareness for clean beauty are major contributors.

Q: Are local brands gaining ground in India’s cosmetic industry?

Yes, D2C and herbal brands are gaining strong traction in Tier 1 and Tier 2 cities.

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Code: MTA4384

Publication Date: Jun 2025

What is the Cosmetic Market Share in India?

According to 6Wresearch internal database and industry insights, India cosmetic market is projected to grow at a CAGR of 7.2% in the coming years. Hindustan Unilever Ltd. leads the Indian cosmetic market with a strong foothold of approximately 28.6% share in 2024, followed by L’Oréal India at around 15.3%. The top five players together account for over 65% of the organized market.

Domestic brands like Mama earth and Sugar Cosmetics are gaining momentum alongside global giants by tapping into clean beauty, influencer marketing, and D2C strategies. The market continues to evolve with aggressive brand positioning and growing rural and urban penetration.

Key Growth Drivers of the India Cosmetic Market

Moving to clean-label, botanical and functional cosmetic products by consumers
High growth of the skincare, haircare and color cosmetics segments
Increasing demand of natural-derived actives (e.g. aloe vera, turmeric, squalane)
Investments in biotech-derived, and encapsulated technologies
Regulatory push and preference for safe, non-toxic, and cruelty-free ingredient sourcing

India Cosmetic Market Trends

The India cosmetic market is evolving with increasing use of botanical extracts, biodegradable surfactants, and preservative-free actives. Clean-label claimants and certified organic ingredients are gaining prominence. There is rising demand for sun protection, anti-aging, and whitening agents, especially in skincare. Brands are adopting AI-based personalization and tech-driven ingredient transparency. Local production of upcycled fruit and plant-based extracts is also on the rise as domestic sourcing becomes a priority.

Emerging Developments in the India Cosmetic Market

The new trends are AI-personalized cosmetic blends of ingredients, biotech peptide and probiotic actives as well as upcycled by-product ingredients to promote sustainability. The manufacturers are investing in targeted delivery and green extraction methods to transfer microencapsulation and the environment. The trend of Made in India sourcing is picking up where we find start-ups in the biotech field collaborating with brands abroad. There are also environmental-friendly packaging campaigns that are helping to move towards cleaner chains.