Crest Toothpaste Market Share Trends, Growth & Analysis 2025

Q: What is the estimated size of the Crest toothpaste market by 2031?

The market is estimated to reach at USD 8 billion by 2031, with a CAGR of 7.6% during the forecast period 2025–2031.

Q: What is Crest’s market share in the global toothpaste segment?

Crest holds an estimated 11% share of the global toothpaste market which positioned it as a leading brand in North America.

Q: What product innovations are driving Crest’s growth?

Specialized toothpaste for whitening, sensitivity relief, and enamel repair, along with fluoride-free and charcoal-based formulations are driving crest’s growth.

Q: Which regions show the highest growth for Crest toothpaste?

The Asia-Pacific and Latin America regions are witnessing rapid growth in the crest toothpaste market.

Q: What challenges does Crest face in market expansion?

Challenges faced by the market are intense price competition, regulatory differences across regions, and the rising demand for natural and locally-sourced toothpaste brands.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4209

Publication Date: Jun 2025

What is the size of Crest Toothpaste Market?

According to 6Wresearch internal database and industry insights, the size of Crest toothpaste market was demonstrated around USD 4.6 billion in 2024 and is projected to reach USD 8 billion by 2031, growing at a steady CAGR of 7.6% from 2025 to 2031.

Crest toothpaste market is rising with expanding globally with factors including increasing consumer awareness about oral hygiene, rising demand for specialized dental products, and increasing penetration in developing regions. Crest alone holds 11% of global toothpaste market share through innovation, marketing strategies, and a wide product portfolio catering to different dental needs.

Key Growth Factors

Rising focus on preventive oral healthcare and cosmetic dentistry.
Increasing demand for whitening and enamel-care toothpaste segments.
Increasing sales through e-commerce and direct-to-consumer channels.
Continuous product innovation with herbal, fluoride-free, and charcoal variants.
Expansion into emerging economies with rising disposable income and awareness.
Strong brand recognition and trust built by Crest in both developed and emerging markets.

Market Trends

The Crest toothpaste market is experiencing the sustained growth backed by the increasing consumer preference for high-performance and specialty oral care products. Major trends include fluoride-free and plant-based formulations, AI-integrated oral care recommendations via mobile apps, and dental subscription kits. Innovation in product packaging, sustainability efforts, and eco-friendly ingredients are also shaping market preferences. Moreover, Crest continues to invest in marketing campaigns, partnerships with dental professionals, and educational outreach to maintain brand loyalty and market penetration across all age groups.