CRM Market Size in India | Outlook & Key Insights 2025

Q: Why are India SMEs adopting CRM tools rapidly?

Affordable SaaS-based CRM models help SMEs manage customer data, track sales, and improve marketing ROI at low operational costs.

Q: What sectors lead CRM adoption in India?

Retail, BFSI, healthcare, real estate, and education are leading CRM deployments to streamline lead tracking and client engagement.

Q: How does CRM enhance customer experience?

CRM enables personalized communication, timely responses, and consistent customer engagement across multiple digital channels.

Q: Are Indian businesses using CRM for more than sales?

Yes, CRM is now used for service ticketing, marketing automation, HR coordination, and performance analytics across departments.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4213

Publication Date: Jun 2025

What is the crm market size and growth rate in india?

According to 6Wresearch internal database and industry insights, the India Customer Relationship Management (CRM) market is expected to grow remarkably with the robust CAGR of 13.2% from the forecast period 2025 to 2031.

India CRM market is predicted to rise considerably due to growth factors such as the digital transformation of enterprises, increasing demand for customer personalization, and rising competition across industries. Whether it’s large corporations or small enterprises, CRM systems are enabling deeper customer insights, automation of sales processes, and real-time analytics.

Key Growth Factors of the India CRM market

Increasing demand for AI-enabled customer service and analytics
Growing adoption of cloud-based CRM solutions
Expanding digitalization across retail, BFSI, and healthcare
Growing focus on customer retention and loyalty programs
Increasing SME investments in affordable CRM tools
Mobile-first CRM usage and integration with social platforms

India CRM market Trends

The India CRM market is witnessed for the exceptional growth during the forecast period 2025-2031 due to several factors including the widespread integration of AI, predictive analytics, chatbots, and workflow automation. With the time, CRM systems are evolving into smart, omnichannel platforms that unify marketing, sales, and service functions. Nowadays, the business are prioritizing CRM investments to enhance CX (customer experience), reduce churn, and scale up personalization. Voice-based CRM, hyper-local CRM modules for regional languages, and embedded analytics are redefining the enterprise strategies across sectors.