Digital Marketing Software Market Size | Growth & Forecast 2025

Q: What is the overall size of the digital marketing software market?

The digital marketing software market is projected to reach USD 161.2 billion by 2031,

Q: What is the market compound annual growth rate for digital marketing software?

The market is expected to grow at a CAGR of 13.1% for the upcoming years.

Q: What industries are adopting digital marketing software the most?

Industries such as retail, e-commerce, BFSI, healthcare, education and travel are among the top adopters due to their focus on digital customer engagement.

Q: How does digital marketing software help in campaign performance?

It provides tools for A/B testing, audience segmentation and automated workflows, enabling marketers to optimize ROI and user engagement.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4607

Publication Date: Jun 2025

What is the Digital Marketing Software Market Size?

According to 6Wresearch internal database and industry insights, the digital marketing software market was estimated to be worth USD 68.4 billion in 2024 and is expected to grow to USD 161.2 billion by 2031. The market is anticipated to grow at a CAGR of 13.1% for the upcoming years.

The increasing use of data-driven marketing, the growing penetration of digital channels, and the growing emphasis on individualised customer experiences across industries are the main drivers of this growth.

Key Growth Factors of the Digital Marketing Software Market

Widespread use of marketing tools powered by AI and data analytics
Growing usage of digital media on social media and smartphones
Demand for automated and customised advertising campaigns
Growing the online retail and e-commerce ecosystem
Convert traditional digital advertising to performance-based
Increased usage of marketing platforms with CRM integration for customer lifecycle management

Digital Marketing Software Market Trends

The market is experiencing a shift toward AI-powered campaign optimization, automated content generation, and intelligent customer journey mapping. Omnichannel marketing platforms that unify email, social, mobile, and web strategies are gaining strong traction. Voice search optimization, influencer marketing analytics, and predictive audience targeting are also becoming prominent features. Integration with customer data platforms (CDPs) is improving campaign segmentation and ROI tracking.

Emerging Developments in the Digital Marketing Software Market

Vendors are investing in generative AI capabilities to support automated content creation for blogs, emails, and ads. Platforms now offer deeper integration with third-party analytics tools and real-time customer feedback systems. Privacy-first marketing strategies are evolving due to data regulation laws like GDPR and CCPA. Moreover, SaaS-based digital marketing suites are becoming more accessible to SMEs, encouraging widespread adoption.