E commerce market size | Global Trends & Key Players

Q: What factors augment rapid growth of the e-commerce industry?

Several factors including digital inclusion, evolving consumer preferences, convenience-based shopping, and marketing automation is accelerating e-commerce adoption globally.

Q: How is technology redefining the future of e-commerce?

AI, machine learning, voice commerce, and augmented reality are enabling smarter product discovery, customer engagement, and hyper-personalization in online shopping.

Q: What hurdles do online retailers face in the current environment?

Key challenges include intense competition, cybersecurity risks, cart abandonment, and managing logistics in rural and semi-urban areas.

Q: Which countries are driving e-commerce market growth the most?

Countries like China, the U.S., India, and Indonesia are at the forefront due to robust logistics, fintech infrastructure, and vast internet user bases.

Q: How does 6W market outlook report help businesses in making decisions?

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.

Q: Do you also provide customisation in the market study?

Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

Code: MTA4259

Publication Date: Jun 2025

What is the E-Commerce Market Size?

According to 6Wresearch internal database and industry insights, the Global e-commerce market was expected to be worth around USD 7.2 trillion in 2024, outpacing USD 11.2 trillion by 2031, with a CAGR of 7.1%.

This growth can be attributed to shifts in consumer behaviors, a rise in internet accessibility, the growth of mobile commerce, and the use of digital payment solutions.

Key Growth Factors

Access to digital payment infrastructure in emerging markets
Massive increases in smartphone usage alongside mobile-first shopping
Utilization of AR/VR technologies for increased customer engagement
Increased demand for personalized and AI-powered shopping opportunities
Rapid digitization of traditional retail and supply chain models
Growth in cross-border commerce and international e-retail opportunities

E-Commerce Market Trends

The e-commerce market is poised for transformative growth, driven by trends that include omnichannel/online strategies, the use of social commerce, and the use of AI-powered recommendation engines. From same-day delivery services to blockchain-enabled logistics, e-retailers are disrupting the world of online shopping. Emerging market growth in Asia-Pacific, Latin America, and Africa will lead to the next floor of e-commerce growth.